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    SEO is forever evolving and changing, along with the trends. SEO has been around for many years now, and in 2024, it will be similar to SEO in 2023; however, there are a few things we want to talk about.

    How SEO Will Be Like in 2024

    1. SEO will still have a long way to go when it comes to mobile usability

    2. SEO rankings may shift dramatically as Google shifts towards blockchain technology

    3. RankBrain will become more prominent than ever before because it provides entirely new SEO value

    4. SEO will focus more on the user as SEO becomes more personalized

    5. SEO will become even less noticeable as it becomes more natural and seamless for users, thus creating a better experience overall

    6. Yes, Google knows who you are and what you like and want to see and ranks based on that information and your search history

    7. SEO will be closely tied to Artificial Intelligence (AI), so SEOs need to know how to code AI programs/bots if they wish to work with them

    8. Authority is becoming less important than ever before because SEO revolves around trust/authority, not SEO.

    SEO is forever changing and evolving. Those who realize this will be the ones who stay ahead of the curve. SEO should always be about something other than getting the #1 rank because SEO works best when it is natural to users. SEO marketers must always keep up with what Google wants, or SEO rankings will drop dramatically. The future of SEO is unknown, but only time will tell how different it becomes!

    SEO Trends to watch out for in 2024

    It’s hard to believe that there was a time when SEO didn’t exist. With this new age of technology, everything has changed – from job hunting to marketing strategies. And even though SEO trends are constantly changing, some things will stay the same.

    In 2023, AI content writing came to the stage with machine learning and several Google updates that improved environments on SERPs and search results to be more accurate.

    Given the AI technology boom and data availability of new SEO platforms, we expect AI integration into SEO to get deeper, content creation to be more advanced, and expert-written content to take precedence. Nevertheless, Google’s “Search Generative Experience” (SGE) development will likely bend SEO results.

    Google Search Generative Experience (SGE)

    A new search feature from Google – Search Generative Experience (SGE) – uses AI.

    The Google SGE employs Artificial Intelligence and presents an AI-generated answer to many Search Engine queries as the first result on the Search Engine Results Pages (SERPs).

    Given that it is disseminated increasingly, it will change how people utilize the search engine. It will affect conventional methods with PPC (pay-per-click) on sites to bring those impressions and traffic.

    This SGE improves the users’ interactions by delivering suitable responses in a logical and easy-to-gather manner to the user’s initial request. Using a conversation model helps engage the learner with the audiovisuals.

    Let me be frank—this is something other than ChatGPT-like chatbots.

    These commercial assistants enable a person to check the weather and commute status, set reminders, and get directions. If a search is done on Google, AI-powered results are no exception. That’s SGE.

    Establishing E-A-T and Building Authority

    The quality of expertise, authoritativeness, and trust (E-A-T) are crucial for SEO, as is content quality. Google prioritizes authoritative and credible content trends at the top. Demonstrate your authority by contributing customarily up-to-date and well-researched content, earning backlinks from trusted sources, and gathering reviews and testimonials to add to your online presence.

    AI content will be created at scale.

    According to the experts, by the end of 2030, 95% of online content will add a synthetically-generated element. Some advanced AI tools today help marketers produce content in much less time and with even some bulk sizes. It could be done quickly without considering the number of articles on a specific topic. In 2024, we will have a curve ball ejected, namely that the number of content speed ones will reach a high degree.

    Besides mass content creation from the creator, it is not Google’s webmaster guideline’s policy, but as long as the results are valuable, high-quality, and informative to the users and meet your E-A-T requirements. They violate this if it matches the browsing guidelines by saying, “It’s normally used as a strategy to cultivate content with the primary motive of listing high on search results.”

    Given that AI is increasing intelligence and the ability to generate high-quality content, the infinitely blurry line that Google has drawn to define and penalize what is unacceptable will surely get more complicated to explain. Will some marketers use automation to their advantage to create content that has processed an average number of focus terms, but its value is minimal as long as it can gain organic traffic? Certainly.

    Although the AI outputs are still outstanding, you only get the finished product once you keep improving the technology. The best content creator of tomorrow will be the one who is well acquainted with the use of AI for writing faster but will also have the time to demonstrate knowledge, experience, and usefulness for the target audience.

    AI-generated content is the new mark for SEO. Therefore, it is going to be a vital necessity to understand this. Some competitors that do not seek qualitative content and are focused on quantity will only produce as many as tens of thousands to even hundreds of new AI-generated texts this year. Otherwise, you will miss the group.

    The Popularity of Mobile Devices and whether they affect SEO trends

    Businesses that run their online stores through mobile apps have seen a massive increase in sales over the past couple of years. People are constantly on their phones and have a search engine at their fingertips. Websites that run optimally on mobile devices will get more traffic than those that don’t, which is why SEO trends involving SEO for apps or mobile sites might be something to look out for in the coming years.

    The Integration of Voice Searches

    Most people use search engines like Google, Bing, and Yahoo. Still, there are other players in the search industry, such as Siri – Apple’s voice assistant. And even though Siri isn’t one of the most significant search engines (yet), it still has the potential to impact SEO rankings if it becomes mainstream. There is speculation that search engines with voice recognition technology will become increasingly popular, which might drastically change SEO trends.

    Social SEO trends

    As search engines become increasingly aware of social media, SEO might include more factors related to social media SEO. With people being able to rate businesses on service, food quality, etc., SEO trends change so business owners can focus on getting better rankings on these platforms.

    Location Seach Optimization

    People increasingly focus on cheap flights, hotel rooms, and restaurant bookings. This was bound to happen as services such as Yelp became more popular. They use SEO tactics by showing higher ranking results first, making others follow suit – including search engines. It has led some business owners to focus on local SEO to get ahead of search results because SEO trends show that searchers are looking for local SEO.

    Search Engine Updates

    Google constantly updates its search algorithms to make searching faster and more efficient. Every time Google changes its search algorithm, it impacts SEO trends everywhere. Search marketers can use the data gathered from these updates to help them make future predictions about how SEO trends might change.

    Social Media Impact 

    When people think of social media, they usually don’t consider it part of SEO strategies. However, that’s changing now that businesses realize how positively social media can impact website rankings. More and more sites incorporate services like Facebook and Twitter into SEO to improve their search rankings.

    The role of SEO tools

    Google Search Console is a powerful optimization tool with over 500 million daily searches. This means they have access to a vast amount of search data, which helps them understand search trends better and what people are looking for. With this information, it’s easy to see why search engine-optimized sites could become more popular by the end of 2024 because SEO trends show that there will be a shift toward using SEO tools to get ahead.

    Video SEO

    Content with video is getting more and more popular than ever before. Many marketers are using YouTube videos to help their search rankings improve because having a video on your page can raise its overall value by 5%. With this in mind, it makes sense why SEO trends might change to include more factors relating to engaging content (which means that SEO trends will likely shift towards SEO for video or interactive content).

    Authorship Changes

    Google recently updated its Authorship feature, which has made websites go through some changes regarding SEO strategies. It would be pretty close enough to predict SEO trends changing in 2024 because of this update, so watch out for new SEO strategies that focus on SEO for authorship.

    Voice Search

    As voice search engines like Siri become more mainstream, SEO trends might change, so SEO strategies center around optimizing for search with voice. This means search engine optimization changes to SEO for voice or SEO for Siri because it will be essential to rank high in the results when people use this new search engine (and many other types will likely arise).

    This concludes our article about SEO Trends in 2024! We hope that you’ve enjoyed reading it and found the helpful information.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.