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    What Is A Link Wheel in SEO? 

    What Is A Link Wheel in SEO? 

    A link wheel here refers to a link-building technique whereby you create several websites that link back to the one you strive to rank.

    Generally, this strategy is about creating many forms of content, most of these pieces being of superior quality, and then connecting them to achieve what is equivalent to a wheel of links. This is done to build link equity and authority for a website, which can help increase its ranking in search engine results pages (SERPs).

    The same idea of a link wheel can be generated in multiple ways. The common thing is the starting point – like a family (known as the hub) – and then members of the family that link to the hub. These family members are other pieces of content that can be blog posts, articles, infographics, videos, or anything else that will create value for your audience. Now that all of the content for your link wheel has been made, you should interlink it all together so that each piece of item is connected to the next one in the posterior position.

    Understanding that quality matters within the given link wheels more than quantity is necessary. It is also the quality over the amount that makes a difference; in this case, it is a lot better having a few very talented pieces rather than simply many not worth reading. Accordingly, search engines like Google take the value of incoming link requests seriously while calculating the rankings. And in this case, the quality of the content in the link wheel becomes so vital that it may even suck out the intended flow due to poor-quality content.

    Benefits of Creating Link Wheel SEO


    Benefits of Creating Link Wheel SEO

    Some potential benefits of implementing this strategy include:

    Increased Visibility

    By creating a network of sites that connect back to the main webpage, you can raise the web page in query results pages of search engines.

    Improved Search Engine Rankings

    The Link Wheel technique is one of the best methods to raise your website’s search engine rankings through backlinks from quality sites pointing to relevant content as their offsite backlinks.

    Increased Web Traffic

    The higher traffic driven to your website from the organic search as your search engine rankings rise could be an example.

    Diversification of Backlinks

    By providing the diversity of the network of interlinking websites, you can avoid the overindulgence of dependence on one source of links to your website for its SEO ranking.


    The Link Wheel can be a low-budget, inexpensive optimization method as no paid placement or other promotional instruments are involved.

    It is summed up in a single sentence that the losses or gains of the link wheel method depend on the quality of the websites you link to and the relevance and non-relevance of the content you apply.

    Building a Link Wheel for SEO

    If you build a link wheel, you must invest considerable labor, time, and money. Building chains as links is a challenging task that you can do without sweat. It won’t work to hire somebody and pay them to get your website placed on others and create your content. You’ll have to be the one who will do the planning if you enable someone to do the work for you.

    Creating a powerful link wheel is tied to your rested state and involves additional depths of thoughts and action. Commitment to doing one is equally as involved as a full-time job for at least a year.

    Link wheel building itself isn’t a quick or easy job. However, it can be appropriately done provided there is the right plan and execution. It is a tricky issue, but it will significantly increase search engine rankings if appropriately performed. Here’s a step-by-step guide to building a link wheel: Here’s a step-by-step guide to building a link wheel:

    1. Compile an array of standard keywords. Here, you find the essence of the single words that your website should rank by in the search engines.
    2. Develop a group of websites to optimize each with your main keywords. For this, you need to make every webpage keyword-focused and have the links pointing to the following web page in the series and the one that will direct visitors back to your primary site.
    3. Submit every page of this website to directories, bookmarking sites, or forums to promote your website and its content. This will give you links that point back to your pages and your website.
    4. Rinse and repeat. As soon as all the web pages of the first series have been created and submitted, you may go back to Step 1 and make another series of the webpages around different keywords. Try occasionally updating the web page with new material and links to maintain a high position in search engines.

    Structuring a link wheel is similar to launching several web projects simultaneously, where each one should become an independent, robust, autonomous website. A link wheel and an individual website require total commitment to realize the succeeding project. After all the backlinks are created, they add value and respect to your site.

    Are Link Wheels Black Hat?

    Spinning [black hat] wheels happen, as they are built upon the basis of artificial links and website production aimed at deceiving search engines.

    Also, suppose you are worried about a link wheel incorporating only high-quality websites with sensible content. In that case, it can be said that you are applying a white hat strategy.

    What are all of the links in wheel techniques SEO?

    Here are different SEO link wheel techniques: Social impact campaigns allow for transparency, accountability, and responsibility when educating the public on environmental issues.

    • White Hat Link Wheel Strategies

    White hat link wheel strategies call for you to use moral and acceptable methods in creating and maintaining link wheels. Such as publishing exclusive material, ensuring materials match user queries, and not over-optimizing the webpage.

    • Diversifying Link Sources

    A creative maldistribution of link sources inside the link wheel will enhance the wheel’s effectiveness. We could use various social media platforms to cross-link our website and give it a natural and organic appearance.

    • Avoiding Over-Optimization

    Over-optimization can result in incurrence. Similarly, avoid this by assigning a small number of backlinks to the leading site and ensuring a natural flow of link wheel structure.

    • Regularly Updating and Maintaining Link Wheels

    Ensure strategic link wheels are frequently Reviewed, and Keeping their consistency at a high level is a Key Factor. Often, publishing content on satellite sites and monitoring the performance to do a health checkup for the link wheel is critical here.


    Are you sure you know how to make a link wheel SEO? Finally, the link wheel is one of the great approaches that can help increase your website’s ranking on search engines. Indeed, spamming and misleading actions are voluntary inherent characteristics; one needs a cautious approach in applying tactics that could be less understood as spammy or manipulative. Ensuring link quality by using high-value content and not buying or using strategies that are not linked building naturally, you can make a link wheel that functions well.


    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.