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    App Store Optimization (ASO) and its Tools

    App Store Optimization (ASO) and its Tools

    Mobile marketing is a crucial marketing campaign if you are running an online business. For this, you need an optimization of your apps. So we are here, to let you introduce what is App Store Optimization (ASO). Mobile optimization is becoming an important aspect of better app promotion. People used to think that apps are basically a kind of game or basic software to check your emails or for music streaming but they have to diversify their thinking to another level as today’s modern apps contains all kind of features whether it is for business, finance, health, social or games purpose. They are a complete package to let you do everything with ease.

    Let’s find out more about App Store Optimization (ASO)

    ASO is something that people are working hard to capitalize on. App store optimization is a new kind of SEO through developing Apps and promoting them. App store optimization is directly proportional to mobile optimization.

    Apps are easy to develop, customizable, and a tremendous technique to stay ahead of your competitors. The story follows the same in this optimization also that creating App is not sufficient to promote your business, the main point is that whether it is visible or not.

    Tools and Techniques to Optimize your Apps

    Optimizing an App is kind of the same as you optimize your website. The main thing to focus on app optimization is metadata, keywords, head titles, description, and layout.

    If you’re an app developer, then you know how important it is to have a solid App Store Optimization (ASO) strategy. ASO is the process of optimizing your app for the App Store in order to improve its visibility and ranking.

    There are a number of different ASO tools that you can use to help with this process. Some of the most popular ASO tools include:

    – App Annie: App Annie is a tool that allows you to track your app’s ranking on the App Store. It also provides insights into what keywords are driving traffic to your app.

    – Sensor Tower: Sensor Tower is another tool that allows you to track your app’s ranking on the App Store. It also provides detailed insights into the keywords that are driving traffic to your app.

    – Appfigures: Appfigures is a tool that allows you to track your app’s sales and downloads. It also provides insights into which countries your app is being downloaded in.

    – Apptentive: Apptentive is a tool that allows you to collect customer feedback and reviews. It also provides insights into what people are saying about your app.

    Using these ASO tools will help you to optimize your app for the App Store and improve its visibility and ranking.

    Points to know which will make your optimization process more responsive

    • Know your audience and analyze your mobile and desktop traffic graph through Google Analytics.
    • Select the best and appropriate keywords by using one of the above tools.
    • and last but not least, Marketing your app through social or organic channels.
    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.