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    Types of Keywords: Commercial, Informational, Navigational, and Transactional Keywords

    Types of Keywords: Commercial, Informational, Navigational, and Transactional Keywords

    Keywords are an important part of SEO and can help you improve your ranking in search engines. There are four different types of keywords that you need to be aware of: commercial, informational, navigational, and transactional.

    Difference between Commercial Keywords, Informational Keywords, Navigational Keywords, and Transactional Keywords:

    What are Commercial keywords?

    Commercial keywords are keywords that are related to products or services that businesses offer. They are typically used in marketing and advertising campaigns in order to target potential customers who may be interested in what the business has to offer. These keywords usually have a high search volume and are very competitive.

    Some examples of commercial keywords include:

    – “Buy now”

    – “Sale”

    – “Discount”

    – “Free shipping”

    – “Coupon code”

    Businesses use commercial keywords in order to generate leads and sales. If you are a business owner, it is important to research and choose keywords that are relevant to your products or services. You can then use these keywords in your marketing and advertising campaigns in order to reach your target audience.

    There are a number of different tools that you can use in order to research commercial keywords. Once you have selected a few keywords, you can then start using them in your marketing and advertising campaigns. With the right keywords, you can reach your target audience and generate leads and sales for your business.

    What are Informational keywords?

    Are you looking for keywords that will help you generate leads and sales? If so, Informational keywords are not what you’re looking for.

    Informational keywords are keywords that are used to provide information about a certain topic. These keywords usually have a lower search volume but can still be quite competitive.

    For example, if you sell shoes, an informational keyword would be “how to choose the right shoe size.” This type of keyword is used to attract customers who are looking for information, rather than those who are ready to buy.

    If you’re not sure whether a keyword is Informational or Not, ask yourself this question: Will this keyword help me generate leads and sales? If the answer is no, then it’s an Informational keyword.

    Here are some tips for finding Informational keywords:

    – Use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer.

    – Look for questions that your customers are asking about your products or services.

    – Identify popular topics in your industry that people are searching for.

    – Use customer surveys to find out what information people are looking for.

    Once you’ve identified some Informational keywords, you can use them to drive traffic to your website through content marketing. For example, you can create blog posts, infographics, and eBooks that answer the questions people are asking. You can also use these keywords in your social media posts to reach a wider audience.

    Informational keywords are a great way to drive traffic to your website and increase your visibility online. By providing information that people are searching for, you can attract more leads and customers. And, by using content marketing, you can turn these visitors into loyal fans and customers.

    What are Navigational keywords?

    Navigational keywords are keywords that are used to help people navigate to a specific website or page. These keywords usually have a very high search volume but are not very competitive. Examples of navigational keywords include “Facebook” or “youtube.”

    They help people find the information they’re looking for, and they can be used to improve your website’s search engine optimization (SEO).

    Navigational keywords are typically short and concise, and they can be found in the website’s URL, title tags, meta tags, and header tags. They’re also often used as anchor text (the text that’s hyperlinked to another page on your website).

    Using navigational keywords on your website can help improve your SEO by making it easier for search engines to index your pages. Navigational keywords can also help improve the usability of your website by making it easier for users to find the information they’re looking for.

    When choosing navigational keywords for your website, it’s important to choose words and phrases that are relevant to your business and that people are likely to use when they’re searching for information on your website. It’s also important to avoid using too many keywords, as this can result in keyword stuffing, which can hurt your SEO.

    Navigational keywords are an important part of website optimization, and they can be used to improve both your SEO and your website’s usability. When choosing navigational keywords, be sure to choose words and phrases that are relevant to your business and that people are likely to use when they’re searching for information on your website. Avoid using too many keywords, as this can result in keyword stuffing, which can hurt your SEO.

    What are Transactional keywords?

    Transactional keywords are those that indicate an intent to purchase or transact. They are usually characterized by phrases like “buy now,” “add to cart,” or “checkout.” Transactional keywords are typically found in eCommerce contexts, but they can also be used in other types of businesses as well. For example, a law firm might use transactional keywords on its website to encourage potential clients to contact the firm to set up a consultation.

    If you’re running a business that involves transactions of any kind, then it’s important to identify and target transactional keywords. Doing so can help you attract visitors who are more likely to convert into customers or clients. And since these keywords tend to be high-value, they can also help you improve your overall ROI. These keywords usually have a high search volume and are very competitive. Examples of transactional keywords include “buy a car online” or “book hotel room.”

    There are a few different ways to go about identifying transactional keywords. One is to simply look at the language that your potential customers are using when they talk about your product or service. Another is to use keyword research tools like Google AdWords Keyword Planner or SEMrush. These tools can help you identify high-volume, high-value keywords that you might not otherwise be aware of.

    Once you’ve identified some potential transactional keywords, it’s important to integrate them into your website in a way that makes sense. That might mean using them in your website’s copy, in your product descriptions, or in your call-to-actions. It’s also important to make sure that your website is optimized for conversion, as that will increase the likelihood that visitors will take the desired action when they land on your site.

    Overall, transactional keywords are a valuable tool for any business that relies on transactions to generate revenue. By taking the time to identify and target these keywords, you can attract more of the right kinds of visitors to your site and improve your bottom line.

    How is each Type of Keyword Organized?

    There are three types of keyword research: competitive analysis, competitor research, and user research. Each type is organized differently and has its own strengths and weaknesses.

    Competitive Analysis: The first step in any keyword research process is to identify your competitors. This can be done through literature searches, web analysis, and interviews with key personnel. Competitive analysis should include information on the size of the market, the competition’s primary products and services, as well as the company’s financial health.

    Competitor Research: After you have identified your competitors, you need to learn as much about them as possible. This includes their website content, search engine optimization (SEO) tactics, and anything else that can help you understand how they are positioning themselves in the marketplace. Competitor research can also help you determine which keywords they are targeting and how best to compete for those terms.

    User Research: Keyword research is all about finding the right words to target your audience. To do this, you need to speak to your target market directly—through focus groups or online surveys—to learn what words and phrases they use most often when searching for information or making purchases. Then, use that data to craft the right keywords and phrases for your site.

    Each type of keyword has a different purpose and should be used accordingly.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.