Let's Talk

Contact UsLet's Talk Solution


    Pillar Page vs Landing Page

    Pillar Page vs Landing Page

    What are Pillar Pages?

    Using pillar pages, site owners can boost their site’s ranking for targeted keywords, as recommended by several search engine optimization (SEO) tactics. In many cases, the most lucrative and difficult-to-target keywords will be aimed at via pillar page optimization. The purpose of these sites is to increase the page rank of other pages on the same site by linking to them.

    In the same way that blog articles and product pages provide general information on a topic, pillar pages provide in-depth knowledge on a narrower topic. Pillar pages are those that are considered to be the most important on a website, so they receive extensive attention to detail in terms of research and writing in order to deliver the greatest possible value to both search engines and human visitors. Even though it may be difficult at first, learning how to write pillar pages is a talent that can be honed and perfected with practice.

    Best Practices to follow when creating a Pillar Page for SEO

    It’s not hard to make a pillar page, but there are a few things to keep in mind to make sure it does its job.

    • It is important to do preliminary research on a topic before constructing a pillar and to use keyword research tools like Google AdWords Keyword Planner and Google Trends to identify appropriate key terms.
    • Optimize your pillar pages for a single keyword. Do your homework to choose a keyword that people are likely to use to search for products or services like yours.
    • Pillar pages’ efficacy can be enhanced if they are well-written, informative, and free of errors.
    • Boost the visibility of your foundational pages by optimizing them for search engines. Boost your pillar page’s visibility in search results by using the targeted keyword phrase in the page’s title and headers.
    • Make sure people can always find your pillar page by optimizing your site for search engines. Incorporate keywords that are relevant to the content into the page’s title, meta description, and body.
    • You should hyperlink internal site pages in posts. The pillar pages should serve as a central location for these other pages to connect to.
    • Make a website that reflects who you are by including original information and providing clear explanations to intriguing queries. Getting more people to visit your site will improve its overall visibility in search engines.
    • You should post your pillar page frequently and properly promote it to reach your audience through various social media, email, and other means. This will increase the page’s visibility and traffic in search engines.

    You may build a solid pillar that could increase your site’s search traffic by implementing the following tips into your SEO strategy. Capturing long-tail keywords and driving traffic to your site is a breeze using pillar pages. You can make your pillar page successful and help you reach your SEO goals with some work.

    What are Landing Pages?

    SEO works to improve a website’s visibility in search engines. Landing pages play a crucial role in this process since they provide a platform for the implementation of target keywords and boost website discoverability, both of which are critical to the achievement of the aforementioned goal.

    Landing pages are crucial to search engine optimization because they increase the likelihood that your website will rank highly for the targeted keywords. Landing pages, also known as microsites, are websites created only for the purpose of a marketing campaign.

    Remember that landing page keywords are essential. To avoid seeming like you’re stuffing content, though, they should be utilized sparingly and with purpose.

    The success of your website may depend on how well-designed your landing page is. To encourage site users to take a desired action, such as making a purchase or subscribing to a mailing list, landing pages are employed. Before you begin designing your landing page, you should put some thought into its structure.


    Best Practices to follow when creating a Landing Page for SEO

    1. A landing page’s design should prioritize ease of use and minimalism. If there’s too much content on a page, people may get frustrated and leave. Keep it brief and to the point, focusing on the most crucial details.
    2. Create aesthetic appeal – you only get one chance to make a first impression, so make your landing page count. Don’t only rely on text; instead, showcase high-quality photos and videos.
    3. Use copywriting that convinces readers to perform the activities you want them to take, such as subscribing to your mailing list or making a purchase and to keep coming back to your site. There needs to be clear and simple writing on your landing page, as well as persuasive text that urges visitors to perform the required action.
    4. It’s important to have a call to action – One of the most important parts of any landing page is the call to action (CTA). Without a call to action, it might be difficult to convey your goals to site visitors. In addition to fitting in with the rest of the page, your CTA should be easy to find and understand.
    5. Boost your landing page’s search engine optimization (SEO) to increase its chances of being visited. To improve your page’s search engine rankings, be sure to incorporate appropriate keywords and phrases throughout.
    6. Add social proofs like testimonials, reviews, and ratings to increase trust and sales.
    7. Optimize your landing page for mobile use; more and more people are accessing the web from smartphones and tablets, therefore it’s crucial that your site is compatible with these devices.

    If you want your website to be successful, you need a good landing page. If you use these guidelines, you should be able to design a landing page that will increase your site’s traffic and success.

    Difference Between Pillar Page and Landing Page

    There are two main categories of web pages: landing pages and content pages. Your website’s pillar pages should include the bulk of your material and link visitors from articles that cover a wide range of topics to those that focus on a narrower subject. A pillar page’s user interface is consistently intuitive.

    In comparison to landing pages, pillars typically offer a more in-depth exploration of the topic at hand. Moreover, they are essential resources for building a website’s other sections around. They are widely used in search engine optimization tactics to better a website’s rankings.


    If you want people to stick around your site, you need a landing page as the first point of contact. It’s the first point of contact between you and a potential consumer, and it’s also where you make the sale. Pillar pages typically have more information on the service or product being offered, but landing pages are known for being more creative and interesting.

    In general, landing pages are concise and directed toward a certain offer or CTA (CTA). Typically, landing pages function independently from the rest of a website. They’re frequently put to use in order to either collect leads or increase website conversions.

    With the above explanation, we are sure that you can now answer this question: what is the difference between a Pillar Page and a Landing Page?

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.