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    Pillar Page vs Landing Page

    Pillar Page vs Landing Page

    What are Pillar Pages?

    Many SEO strategies require that site owners implement pillar pages to improve their site ranking for specific keywords. Pillar pages will often be utilized to target significant keywords, which are some of the more profitable and targeted keywords. They are pages designed to link to other pages on a specific site, which in turn makes those pages more valuable to a site’s search engine.

    Pillar pages are like web pages that are more authoritative than typical blog posts or product pages, in that they are meant to offer specific information on a particular subject. For this reason, pillar pages are typically well-researched and well-written, so that they can provide the search engine optimization advantage and readers with the most value possible. Writing pillar pages can be challenging, but you acquire the skill over time and become quite skilled at it.

    Best Practices to follow when creating a Pillar Page for SEO

    Creating a pillar page is not difficult, but there are a few things you need to keep in mind in order to make sure it is successful.

    • When putting together a pillar, research the topic beforehand and use tools like Google AdWords Keyword Planner and Google Trends to find relevant keywords and phrases.
    • Be sure to optimize your pillar pages for a specific keyword. You should do research in order to choose a keyword that is relevant to your business and has high search volume potential.
    • In order to improve pillar pages’ effectiveness, they must be well-written, informative, and error-free.
    • Optimize your pillar pages for search rankings. Include the keyword phrase you are targeting within the title and headings of your pillar page to ensure that it shows up higher in search results.
    • Optimize your pages for search engines so that your pillar page stays visible to those who are searching. Include relevant keywords through the title, meta description, and on the page.
    • You should include links to related pages on your own site within posts. Pillar pages should act as a hub for these other pages.
    • Develop a web page that will accurately represent you and your voice through unique content and offer succinct answers to engaging questions. This will help you draw traffic to your website, so you likely can rank high in search engine results.
    • To reach your audience through all manner of social media, email, and other channels, you should post your pillar page frequently and carefully promote it. This will obtain higher positions on search engines and boost the page’s traffic.

    By incorporating the following advice in your SEO strategy, you can make a successful pillar that could help improve your site’s search traffic. Pillar pages are an awesome tool that can be used to capture long-tail keywords and drive traffic to your site. With some effort, you can make certain your pillar page is successful and assists you with attaining your SEO objectives.

    What are Landing Pages?

    The goal of SEO is to rank higher in online search engine results. Landing pages are key to achieving this because they offer a place for keywords to be used, as well as improved website visibility, therefore attracting more visitors.

    Landing pages play an important role in SEO because they provide your website an opportunity to rank well on keywords. Landing pages are generally standalone site that is designed specifically for a marketing campaign.

    Keep in mind that keywords are important on landing pages. However, they should be used strategically and not over-used to the point where they seem like they’re stuffing content.

    A well-designed landing page can help your website be successful. Landing pages are designed to get visitors to do a specific thing, such as purchase a product or sign for their email list. You need to plan out your landing page carefully before you design anything.

    Best Practices to follow when creating a Landing Page for SEO

    1. Keep it simple – A landing page should be uncluttered and easy to navigate. Too much information can overwhelm visitors and cause them to leave the page. Stick to the essentials and include only the most important information.
    2. Make it visually appealing – First impressions count, so make sure your landing page looks good. Use high-quality images and videos, and avoid using too much text.
    3. Use persuasive copy – You want to persuade people to visit your site and take the relevant actions you want them to take, whether that’s signing up for your mailing list or buying something. Clear and concise text on your landing page should be accompanied by persuasive text that encourages visitors to take the desired action.
    4. Include a call to action – A call to action (CTA) is a key element of any type of landing page. Without a CTA, visitors may not know what you want them to do. Make your CTA simple to discover and easy to comprehend, and make sure it aligns with the rest of the page.
    5. Optimize for SEO – Landing pages that rank high in search engine results are more likely to be successful. Make sure your page is optimized for SEO by including relevant keywords and phrases.
    6. Include testimonials, customer reviews, and other social proof – This helps build trust and credibility with potential customers.
    7. Make sure your landing page is mobile-friendly – With more and more people using smartphones and tablets to access the internet, it’s important to make sure your site can be viewed on these devices.

    Creating a successful landing page is essential for any website that wants to achieve its goals. By following these tips, you can create a landing page that will help your website thrive.

    Difference Between Pillar Page and Landing Page

    A landing page and a content page are both different types of pages on a website that serve different purposes. Pillar pages are pages on your website that hold your primary content and serve as important stepping stones from content that does not have one main topic to the content that does. Users always have an easy time navigating a pillar page.

    Pillars often provide more in-depth exposition about a given subject than landing pages. They are also key reference tools to be utilized as a foundation for other content on a website. They are commonly employed in SEO strategies to improve the quality of a website’s search results.


    A landing page is the first page someone accesses when they visit your website. It’s where you introduce your website to your potential customer, selling your product or service. Landing pages are usually more engaging and creative than pillar pages, which frequently contain more data about the product or service they offer.

    Landing Pages are, generally, shorter in length and are designed to link to a particular offer or call to action (CTA). Landing Pages are normally standalone web pages that aren’t connected to other parts of a site. They are often utilized to capture leads or drive conversion to the website.

    With the above explanation, we are sure that you can now answer this question: what is the difference between a Pillar Page and a Landing Page?

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.