The digital marketing environment is changing quickly to accommodate the growing number of customers who choose to run their business online. […]By Aayush
Keyword abuse or Keyword stuffing is a SEO spam technique used to obtain unethical advantages from the search engine results. Usage of keywords and meta tags throughout the content of the website is tend to provide an unfair push to the website from the search engines. This has been considered as an offense and is subjected to be banned permanently or temporarily for the devious act. Current search engine algorithms are designed to detect keyword stuffing in the website contents and are subjected to be marked as spam by demoting the websites.
This technique is currently out dated as the websites using Keyword stuffing to promote their pages in gaining advantages in the search results are easily being detected and are banned either temporarily or permanently. Overusing the keywords in the website content to attract the search engines can become a costly mistake as the search engines generally tend to avoid these kind of pages, the reason being the search engine algorithms have changed and the search engine bots now look to find the contents that are more relevant to the customer’s query and authority of the website content. Even though Keywords play an important role, it does not carry the vital role as it once did in the past. Using the keywords in the right amount by blending them into a useful content throws positive results in getting your website up in the search rankings.
Involving in the following activities can be considered to be keyword abuse,
Constructing content for the Search bots:
A general mistake website owners tend to make these days in adapting to SEO techniques is to construct the content of the website in focus of the search engine bots than to spend time in optimising the contents constantly. Making a content that can be useful for the customers to capitalize from the information provided both today and tomorrow is the right way to construct the content. Making the necessary changes to address the queries of the customer and innovating to put the information across in a useful manner is the right kind of service. Optimising the content at regular intervals to serve the customer’s purpose is important in boosting the search engine results.
Title Tags, a Keyword Cluster:
Knitting a keyword into your Title tag if it allows you the space and the right meaning, then it is fine. But, using more than one keyword intended just to spike up the search engine results, backfires heavily. From the latest update, search engines avoid websites that use more keywords in their Title tag to boost the results in the search engine.
Anchor texts using the same keywords:
It is advisable to still use the anchor texts in the right way, by adding them to a much informative dense contents. Anchor texts using the same keywords in most of the content can lead to adverse effects as the latest update in the search engine algorithm aims to prevent these contents from popping up in the search results.