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    Enterprise SEO Metrics You Should Be Looking At

    Enterprise SEO Metrics You Should Be Looking At

    Google often has updates to its search results, and understanding what they are will help you better manage your target audience and their needs. Google publishes data that detail these changes, so the article is giving information about how the data can help many people understand what future changes in the algorithm will do.

    We’ve put together a step by step guide on how to track your website’s performance. In this article, we’ll cover everything you need to know about common pitfalls that occur in the industry and what these tools can do for your site. All these metrics help you get an idea of how your website is affected by the different changes and tweaks you have done to it.

    What’s an SEO metrics?

    SEO metrics are numbers that you track on your website to understand its performance. You’ll want to track a variety of numbers so that you can point out any issues that are affecting your site’s SEO. Some of the most important SEO metrics you should be tracking are your traffic sources, bounce rate, time on page, and the cost of each click.

    Why should you care about SEO metrics?

    Tracking these metrics can help you identify whether or not your site has problems with underperforming, as 10,000 people visit your site but only look at it for three seconds. It also may help to evaluate search engine optimization metrics so that you can understand how your website is doing.

    If you’re getting a lot of traffic to your site and they are spending a lot of time on it, you should expect that they are viewing your content. This is beneficial since it shows that your content is being viewed. These metrics can be helpful if you want to troubleshoot certain aspects or the site before it becomes too problematic.

    There are a number of metrics that enterprise SEO teams should track in order to gauge the success of their campaigns.

    Here are some of the most important Enterprise SEO KPIs:

    – organic traffic

    – conversion rate

    – organic search revenue

    – cost per acquisition (CPA)

    – click-through rate (CTR)

    – average position in SERPs

    Keeping track of these metrics will give you a better idea of which strategies are performing well. If you notice any decline in success, then it may be time to reevaluate what you have been doing.

    Organic search traffic: It can be measured by the number of visitors that come to your site from organic search results. This is a powerful indicator of how well your SEO campaigns are performing.

    Conversion rate: Successful SEO is indicated by a high conversion rate. This is the percentage of visitors to your site who take the desired action.

    Organic search revenue: It is the amount of money you make from organic search traffic. Tracking this metric can be difficult, but it’s important to know if your enterprise SEO campaigns are profitable.

    Cost per acquisition (CPA): CPA is the amount of money you spend to acquire a new customer. You can use this metric to see how much return on investment your SEO campaigns are generating.

    Click-through rate (CTR): It’s important for the search engine to rank your site when people are searching for relevant queries. The best way to improve search engine optimization (SEO) is to make more people want to click on your enterprise search results if you want to increase your CTR.

    Average position in SERPs: This is how often your website appears on search engine results pages. Understanding this metric can be helpful in determining if your SEO strategy is helping you move up in visibility on the SERP. If you’re seeing a low average position, it may be time to adjust your SEO strategy to see improvement.

    There are many dimensions that should be considered when measuring success in SEO for enterprises. You must monitor these points to make sure that your campaign is well-performing and generating a positive return on investment.

    Let’s check out some of the tools that help you to track these SEO metrics:

    Google Analytics

    Google Analytics is used to track website metrics and is most popular due to its simplicity and ease of use. You can find this tool at Google.com/analytics. Free because it only tracks one website at a time, it still has the ability to show maximum details such as how many people visit your site, what information they are seeing, what their device types are, and where they are coming from.


    SEMRush is another important tool that tracks metrics from your own website, as well as the metrics from other top performing sites in your industry. You’ll find SEMRush at www.semrush.com

    In the same way that Google Analytics helps you to monitor a website, SEMRush is all about tracking numbers and then seeing what they tell you about how your website is performing. If you want to understand more about what keywords are relevant, SEMRush is worth considering.

    Google Webmaster Tools

    With Google Webmaster Tools, you can control your website settings, track site performance, and see your performance for violating Google quality guidelines.


    Moz tools allow you to track on-site metrics such as your bounce rate. This can be used to decide what should be done with your site in order to improve those metrics and make adjustments based on what is most important.


    SumoMe is an authority growth tool that can help amplify your content. The lion’s share of the boost in authority comes from small, customizable share buttons. By tracking your shares, you can fine tune your content to maximize social reach.

    Adobe SiteCatalyst

    SiteCatalyst is an automated URL analysis tool that stores the important metrics of your website. SiteCatalyst measures the bounce rate, time on page, and conversion rate of your site. This is mainly used by brands and agencies.

    UTM Tracking Codes and HTML Tags

    Google Analytics UTM codes can be used to measure the performance of a website. When using UTM codes, it is important to put them in HTML tags, not on a site’s URL.

    To be an SEO guru, you need to keep track of the key metrics and turn that information into action. When you keep up with the info and make changes, your content will appear in front of more people.


    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.