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    Enterprise SEO Metrics You Should Be Looking At

    Enterprise SEO Metrics You Should Be Looking At

    ‍It can be difficult to keep track of all the changes happening in search engine algorithms. Case in point: Google updated its search algorithm again last month, and it’s still changing as we speak. Luckily, Google has been publishing a lot of data on its website that can help us understand what algorithms are doing and give us a better sense of when things will change for the better or worse. It takes some time to understand what these numbers really mean and how to use them.

    That’s why we’ve put together this guide on how you can measure your website’s performance with enterprise SEO metrics. In this post, we’ll cover everything you need to know about industry-standard tracking tools, common pitfalls, and how they can help you improve your site.

    What’s an SEO metrics?

    SEO metrics are numbers that you track on your website to understand its performance. You’ll want to track a variety of numbers so that you can point out any issues that are affecting your site’s SEO. Some of the most important SEO metrics you should be tracking are your traffic sources, bounce rate, time on page, and the cost of each click.

    Why should you care about SEO metrics?

    The main reason you should care about SEO metrics is that they can help you understand your site’s performance. Each number you track will tell you something about how well your site is performing. If, for example, you’re getting 10,000 visitors a month but they’re only staying on your site for 30 seconds, you know right away that you have some problems.

    On the flip side, if you’re getting lots of traffic but they’re spending a long time on your site, you know that they’re probably looking at your content, which is good. Metrics like these are especially useful when your website is changing over time. You can use the information from your metrics to figure out what issues you’re experiencing so that you can try to fix them before they become a bigger problem.

    There are a number of metrics that enterprise SEO teams should track in order to gauge the success of their campaigns.

    Here are some of the most important Enterprise SEO KPIs:

    – organic traffic

    – conversion rate

    – organic search revenue

    – cost per acquisition (CPA)

    – click-through rate (CTR)

    – average position in SERPs

    Tracking these metrics will give you a good idea of how your enterprise SEO efforts are performing. If you see a decline in any of these KPIs, it may be time to reevaluate your strategy.

    Organic traffic is the number of visitors who come to your site from organic search results. This is one of the most important metrics to track, as it can give you an idea of how well your SEO campaigns are performing.

    Conversion rate is the percentage of visitors who take the desired action on your site. This could be making a purchase, signing up for a newsletter, or filling out a form. A high conversion rate means that your enterprise SEO efforts are paying off.

    Organic search revenue is the amount of money you make from organic search traffic. This metric can be tricky to track, but it’s important to know if your enterprise SEO campaigns are profitable.

    Cost per acquisition (CPA) is the amount of money you spend to acquire a new customer. This metric is important to track, as it can help you determine the ROI of your enterprise SEO campaigns.

    Click-through rate (CTR) is the percentage of people who click on your organic search results. A high CTR means that your enterprise SEO efforts are working and that people are finding your site when they search for keywords related to your business.

    Average position in SERPs is the average position of your website on search engine results pages. This metric can give you an idea of how visible your site is in SERPs. If your average position is low, it may be time to reevaluate your enterprise SEO strategy.

    These are just a few of the most important metrics to track when it comes to enterprise SEO. By keeping an eye on these KPIs, you can ensure that your campaigns are successful and ROI-positive.

    Let’s check out some of the tools that help you to track these SEO metrics:

    Google Analytics

    Google Analytics is the most popular tool for tracking website metrics. It’s an incredibly simple and easy-to-use tool that will help you understand your performance and will even let you track conversions and traffic sources. Google Analytics is a free tool that you can find at www.google.com/analytics. It’s free because it tracks only one website at a time. Google Analytics is all about tracking the numbers. You’ll be able to see how many people are visiting your website, how long they stay on your site, what information they’re seeing, what kind of device they are using, and where they’re coming from.

    SEMRush

    SEMRush is another top-flight tool for tracking website metrics. It’s a free tool that tracks the number of different metrics and also allows you to track your competitor’s metrics. You’ll find SEMRush at www.semrush.com.

    Like Google Analytics, SEMRush is all about tracking numbers and seeing what they tell you about how your website is performing. It’s especially useful if you’re looking to understand more about what type of keywords and keywords you should be targeting.

    Google Webmaster Tools

    Google Webmaster Tools is where you’ll want to go if you want to make sure you’re meeting Google’s various requirements for your website. From here, you can manage your site’s settings, track your site’s performance, and see what penalties you may have incurred for violating Google’s quality guidelines.

    Moz

    Moz is a link analysis and URL analysis tool that allows you to see how keywords are being used on your website. It’s available as a paid tool or a free trial at www.moz.com. As we mentioned above, metrics such as your bounce rate, the time users spend on your pages, and where your visitors are coming from are important to understand. This will help you determine what changes you need to make to your site to improve these metrics.

    SumoMe

    SumoMe is an authority growth tool that allows you to amplify the authority of your content. One of the best ways to do this is to use share buttons that are powered by SumoMe. These buttons will help you get more social shares on your content and allow you to track your social shares.

    Adobe SiteCatalyst

    SiteCatalyst is an automated URL analysis tool that allows you to track your metrics using your website’s URLs. These metrics include your bounce rate, time on page, and conversion rate. This tool is used primarily by brands and agencies.

    UTM Tracking Codes and HTML Tags

    UTM tracking codes are like a mini-version of Google Analytics. They’re pretty easy to set up, and you can find them at agencyanalytics.com/blog/utm-tracking. You can also use HTML tags to track your site’s metrics. We recommend against doing this, though. Google is likely to penalize your site for these types of trackbacks and will devalue your site’s backlinks.

    SEO is a never-ending game of finding new and innovative ways to get your content in front of as many people as possible. Now that you understand the key metrics you should be tracking, you’ll have a better idea of what to look for and what to change.

     

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.