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    WordPress Vs Shopify: Which One To Choose In 2023?

    WordPress Vs Shopify: Which One To Choose In 2023?

    Are you considering starting a store? If so have you thought about using Shopify or WordPress as platforms?

    It is estimated that by 2025 online sales worldwide will reach a $9 trillion. Now more, than ever setting up your store has become a straightforward process. Platforms like Shopify and WordPress have played a role in facilitating this shift offering benefits alongside the growth of online commerce. However understanding the differences between these two systems can be confusing if you’re not familiar, with their features and characteristics.

    To help you make a decision and create a shop that not only looks appealing but also generates substantial revenue this article will compare and contrast the two leading e commerce platforms;. Shopify and WordPress.

    WordPress Vs Shopify: Overall Review

    Shopify is an e commerce platform that provides hosting services and offers features to set up operate and maintain an online store efficiently. Additionally it aims to attract customers and encourage them to make purchases from your site.

    The user interface of this software is user friendly and easy to navigate. It also allows customization, with templates. Has integrated features like payment processing, inventory management and shipping options.

    Additionally it provides an app store where users can easily add functionalities and features to their online stores according to their preferences.

    On the hand WordPress is a content management system (CMS) that offers a range of applications including;

    It can be utilized for creating various types of websites including virtual shops if desired. Although it doesn’t have built in e commerce capabilities one can still create a store by using extensions like WooCommerce.

    While users have control over the appearance and functionality of their e commerce website, with WordPress it requires a level of technical proficiency.

    WordPress vs Shopify: Installation and User Friendliness



    Setting up WordPress requires a level of expertise as it involves several steps;

    • Installing and configuring a Content Management System (CMS).
    • Choosing the web hosting solution.

    Note: Many hosting providers now offer one click installs for WordPress, which can simplify the setup process. It’s important to consider this option.

    Ease of Use

    Once set up WordPress is easy to use with hassle functioning as intended.

    • It provides a user dashboard.
    • Offers a wide range of plugins and themes that can be added to customize both the design and functionality of your website.
    • Additionally it allows users to personalize their website in a way that’s search engine friendly.

    Note: To effectively handle plugins and troubleshoot any issues that may arise you will need a level of expertise.



    • Setting up a storefront using Shopify is a process that only requires a basic understanding of various information technology related areas. It is the users responsibility to.
    • Choose from a range of designed templates and customize the websites appearance and functionality using Shopify’s easy, to use drag and drop editor. There are template options available in Shopify.

    Ease of Use

    • With its range of built in features, for managing products orders and payments Shopify makes it easier for users to run their businesses. This means that no prior experience or knowledge is necessary to operate a store on this platform. Users can now do so without any experience or knowledge.

    Please keep in mind that if you require customization options it may be necessary to either hire a developer or learn some programming yourself to achieve your desired outcomes. You have the option of doing this or enlisting the help of someone. This is where you can get started.

    The Verdict

    In terms of functionality WordPress stands out as a content management system that offers adaptability and versatility compared to similar systems. However it does require a level of expertise, for installation and management.

    On the hand Shopify is known for being a user platform that can be set up and utilized relatively quickly. However since it was specifically designed for shopping purposes it provides options for personalization compared to other platforms.

    WordPress Vs Shopify: Designs And Themes

    When it comes to designs and themes Shopify provides over 100 paid themes with prices ranging from $150 to $500 per theme. These paid themes are in addition, to the 11 ones. Additionally there are than 1500 Shopify themes and templates created by developers that can be purchased through Theme Forest. You can find these options, on the Shopify Marketplace;

    Using the designs and themes provided by Shopify has advantages, such as;

    • They’re open to new clients and have a mobile friendly website.
    • The theme editor is user friendly requiring no training and focusing on its intended purpose.
    • Users can achieve a customized look. Feel without any technical expertise thanks, to an intuitive visual editor.
    • Support is available whenever you need it regardless of the time of day.

    When it comes to WordPress you have a choice of 10,000 themes.

    WordPress themes require;

    • Modifying and improving the structure to accomplish your intended goals.
    • Some basic coding knowledge is necessary to get your website up and running smoothly. You also have the choice to hire a web designer specializing in WordPress who has experience, in the industry.
    • If users find themselves stuck in the theme building process they can reach out to third party developers for assistance.

    The Verdict

    If your main priority is running a business Shopify is the e commerce platform you should go for. There is simply no alternative if that’s the case. On the hand if you value having options in terms of design and functionality for your website then WordPress could be a great choice for you to consider as your websites platform.

    A Comparison of Shopify and WordPress Regarding Dropshipping and Customer Service Options



    WordPress provides users access to a range of dropshipping programs such as AliExpress Dropshipping, print on demand shipment apps and much more. Customers can opt to dropship their products from the platform.

    Customer support

    Users of WordPress do not receive support, from the customer care department of the company behind WordPress development.

    If you need assistance there are options, to you;

    • Public forums where you can interact with others and seek advice.
    • Specialized websites that focus on specific fields or areas of interest.
    • Online platforms like YouTube that provide resources through videos.
    • WordPress Developers who specialize in providing support and guidance.



    Dropshipping which is enabled by this tool offers benefits such as an integrated inventory management system, automatic order fulfillment and integration with essential dropshipping apps. Additionally the tool boasts a user interface to enhance the experience.

    Customer support

    Customer support is given priority on this platform. Users have access to channels including chat, email support, phone assistance, an extensive help center and community discussion forums. The aim is to deliver customer service at all times.

    The Verdict

    After consideration from a dropshipping perspective it has been determined that Shopify may be the solution due, to its specialized features tailored for dropshipping purposes. Furthermore Shopify’s user friendly interface makes it incredibly easy to use. As a result of these factors combined together Shopify has been deemed the choice.

    If however you are already familiar, with WordPress and would like to use it for your website then WooCommerce might be the choice for you. You can find information about it here. Ultimately the decision on which solution to go for will depend on your requirements.

    WordPress Vs Shopify: Pricing & Value

    Shopify offers three pricing plans; Basic Shopify at $39 per month Shopify at $105 per month and Shopify Advanced at $399 per month. The Basic Shopify plan is a starting point as it provides features like a point of sale (POS) system, inventory management tools order management tools and more. This plan is particularly beneficial if you’re looking to launch a store. For the value for money, in terms of pricing tiers offered by Shopify the Starter plan stands out. Additionally you can also take advantage of their trial to gain an understanding of how it works without any cost involved.

    The cost of using WordPress depends on how you customize it to suit your needs. You may need to budget for expenses such, as a domain name, which typically ranges from $10 to $50 per year. Additionally there’s the hosting provider, which can cost from $3 to $200 per month. The choice of theme is also a factor. Can be free or range up to $200. Plugins can add functionality. Their prices vary from options to those costing up to $1,000. It’s important to consider security which could range from $50 to $500 per month. Lastly if you hire a developer for any modifications or assistance with your website fees may range from zero up, to a one time cost of $1,000. These are all costs associated with running your website.

    Which Option is Suitable, for You?

    Platforms such as WordPress, a content management system (CMS) and Shopify, an e commerce platform are both examples of tools used for building websites. However each of them has its set of advantages and disadvantages that distinguish it from the others.


    It is a versatile and open source platform that can be utilized for creating types of websites including blogs, company websites, e commerce sites and more.


    • Flexibility; This open source platform allows the development of websites, like e commerce sites, company websites, blogs and others. Its flexibility is one of its benefits.
    • Customizability; It offers a selection of themes and plugins which provide options to customize not the appearance but also the functionality of your website.
    • SEO; WordPress was specifically designed with search engine optimization (SEO) in mind offering a range of plugins to help improve your websites rankings in search engine results. The development of WordPress prioritized the SEO aspects of websites.
    • Cost; Utilizing WordPress comes at no expense and users have access, to a plethora of affordable plugins and themes.


    • Learning curve; Setting up and using WordPress might be challenging, for individuals without web development experience. The learning curve can be steep due to its complexity.
    • Maintenance; Since WordPress is an open source platform users are responsible for maintaining its functionality and ensuring its security.
    • Hosting; Running a website, on WordPress requires a hosting account, which can add costs to the overall project. If you’re planning to launch a website having a hosting account is essential.


    Shopify on the hand stands out as a hosted platform specifically designed for online businesses. It offers an array of advantages that make it appealing to individuals, with web programming knowledge or experience.


    • User nature; Setting up and operating the system is quick and straightforward making it an ideal choice for beginners.
    • e commerce features; Additionally Shopify provides e commerce features that cover aspects of online business operations. Users benefit from an interface, integrated payment processing capabilities and useful tools, for managing inventory and shipping.
    • Support; Moreover Shopify offers round the clock support throughout the year. If any issues arise with your business their team is 24/7 to assist you.
    • Hosting; When it comes to hosting using Shopify can make the process of starting and running a business much easier and less demanding. This ultimately leads to an shopping experience, for customers.


    • Cost; Firstly Shopify charges users a fee, which can add up over time when operating a store on their platform.
    • Customization; Secondly customization options may be somewhat limited compared to WordPress. Modifying your website could be more challenging if you choose Shopify because WordPress offers a range of possibilities for customization. Additionally you’re only allowed to use the templates and add-on provided by Shopify; other options are not permitted.
    • SEO; The search engine optimization (SEO) choices offered by Shopify are not as advanced as those provided by WordPress.
    • Flexibility: Because the primary focus of Shopify is on e-commerce, it is possible that it is not the best option for you if you want to construct a more sophisticated website that contains features that are not related to e-commerce. If this is the case, Shopify may not be the best option for you. If this is the case, then you should go with an option that gives you more leeway to customize it to your needs.

    The Takeaway

    In summary if you want an highly adjustable website with functionalities in mind go for WordPress. If your focus is on building an efficient e commerce store that meets all your needs then choosing Shopify as your online store management solution would be a wise decision.

    Ultimately the choice, between investing in Shopify or WordPress depends on your requirements and goals.

    The Final Verdict: Should You Invest In Shopify Or WordPress?

    To put it simply both Shopify and WordPress come with their advantages and disadvantages. The choice, between them depends on your business needs and your level of expertise.

    If you’re looking for an e commerce solution that requires technical know how Shopify is worth considering. It provides an all in one package that can meet your online selling requirements. If this aligns with what you’re seeking please continue reading.

    On the hand if you have an understanding of technology and want more control over your online business combining WordPress with WooCommerce plugin might be the best option for you. This setup allows for flexibility, in managing your store.

    In summary carefully consider the benefits and drawbacks of both platforms based on your business requirements and technical abilities before making a decision.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.