In the SEO world, topical authority is becoming increasingly important. But what exactly is it? And how can you ensure that […]By Aayush
Maybe two decades back it would have looked like a long reach when people spread the ideas about voice search programs. But, in the past few years, several advancements in the technique have led to this fictional idea becoming into reality. Google, has been leading this research to make it a permanent assistant to their users trying to search for information from the web. This mobile assistant aids us to search through information from knowing about the “weather today” to “last year’s statistics on incoming students to MIT”. Google in the last few years has been trying to fine-tune its programs to support voice search of different types by involving speech quirks and idiosyncrasies. Search queries are analyzed and the information is given to the viewer based on the location of the viewer and on the past search history of the user. This helps the user to find the useful information he/she is looking for. It is also quite understandable that the voice commands given by the user are more direct than those queries that are typed.
How to optimize your site for Voice Search:
In order to optimize your website for voice search queries, it is advisable not to complicate things and think over them in terms of the normal human way. Identify and research the keywords that people commonly use to address the queries and try to blend those keywords in the website’s content. In this way, the search engine will be able to rank your website higher in the results over the query raised by the user.
Usually, when people type a query to know about the temperature in Milan today, they generally type like “Weather Milan”, which pretty much is enough for the search engines to give the customer about the weather in Milan for the past few days today. However, in the case of a voice search, it goes like “What is the weather in Milan today”. The differences in the searches are clearly visible. Therefore, it is sane to address the website contents with long and complete keywords, rather than framing one that is off the hook.
- Long, Complete keywords: It is important to use a complete form of keyword than framing short-tailed keywords.
- Schema Markup: It is a semantic vocabulary that assists the search engines to provide the user with more useful content from the website.
- Create pages for FAQs: Making pages for the FAQs will supply the need to address the customer’s query for immediate answers. Make sure to frame the questions with the 5 “W”s (Why, What, Where, Which, When) this will aid in providing more informative answers to the user.
Optimize the Microdata of the website: Sitemaps create a huge advantage for the search engines to locate every piece of information available in the website in an intelligent way. It is important to optimize these micro data to be visible for the users.