A FAQ page lists the commonly asked questions by the customers with answers that suffice the immediacy of the customer. This is an important frame to be added to the website because most of the answers to the user’s queries are already available in this page. With such importance to the page, it is essential to do the research on framing the questions, generally the way an user would type in a search engine. Framing the questions with “Why, What, Where, When, Which” and providing direct and informative answers to these questions will help the customers in most of the cases.
It is ideal to have a dedicated FAQ page in the following cases,
- If the primary sections of the website cannot answer the queries of the customers in urgent cases.
- When more and more users are coming up with queries related to your products and services and it is growing difficult to address them on each occasion.
- Cases that would distract users from focussing on the primary content.
In the above cases, creating a page with frequently asked questions can help the customers to find their answers easily and effectively. This does not just help you with addressing the customers more proficiently but in managing your website carefully.
Best SEO practices for FAQ pages:
- Research and answer question:
Instead of framing questions in a sophisticated or complex manner, it is essential to address the issues as commonly raised by the users. Try to research about the common queries that users usually come up with and be direct and informative when addressing and answering the query. Put the answer across in a simple manner that is understandable to the user. In pursuit of finding the real questions from the user side, an owner can use a feedback form to know more from the customer’s side. Go on with discussing with the members working for you and those on the product sales and service team to know more about the perspective in which the customers see your business.
- Applicable to time and location:
Make questions that are relevant to the business issues that you think user would have more difficulty in understanding about. Also, it is very important to update the issues as the time rolls. Updating the FAQ page to address the timely issues is vital.
- Clear and Informative:
When addressing an issue from the user, it is utmost responsibility to make the customer understand about the solution clearly and thoroughly. Focussing on this can help avoiding any further confusion in the customer’s mind. Organized concise information is enough to clear the doubts of the customer in most of the cases.
- Organize the content:
As important it is to answer the user queries, it is essential to put those answers to user in a useful way where they can find and make use of it.