Cornerstone content is basically the backbone of your website. It is the main content on your website that you would like to get the most attention. You want it to rank higher on search engine results, and fair much better than any of the other pieces of content on your website. For example, if you have a car cleaning service, you would ideally want information regarding the different services you provide with regards to car maintenance to feature more on search engine rankings.
However, cornerstone content is generally a long and extremely informative piece of content. It contains all kinds of information that you want your potential customers to know. It is a solid package of everything one needs to know about you and your business. Irrespective of your business, ensure that your blog or post – whichever medium of content publishing you have chosen – is always updated and absolutely perfect at all times. It should be sufficiently equipped with keywords to feature better on search results.
Why are cornerstone articles important for SEO?
The answer is quite simple, you want to be able to stand apart from generic search terms and make any potential customer spot you among the sea of many different competitive brands. A search term is basically a phrase or a term that people quickly type out on their search engine bars and yield desired results. Now, if you have a lot of content on similar topics, you need to identify which ones are the most important to be able to rank higher on search engines. This is an important cornerstone content strategy.
How to Set Up a Cornerstone Content Strategy?
There are several strategies that you can come with to make sure that your cornerstone content receives the most amount of attention from search engines. Some of these strategies include:
- Link structures
It is a fairly simple method. Your cornerstone content needs to occupy a prominent point on your website. Ideally, every article and post, and link that you keep adding to your website as you develop it further should take the visitor to your cornerstone content. As you write more blogs approaching the topic from different angles, make sure that you keep linking them to your cornerstone content. This internal link structure will help your content fair well on search engines.
The best and the most effective SEO technique is optimizing your content with relevant and sufficient keywords. How do they work? For instance, as an owner of an online boutique, you are now also selling face masks. Now, once your content is optimized with the keyword ‘face masks’ it is going to feature on search engine results for face masks. Depending on the performance of your website your ranking will be allotted. Similarly, your cornerstone content should be equipped with relevant keywords.
- Headlines, Title tags
There is a lot of debate among SEO experts on what really works and what does not on search engines. But rarely anyone will deny that inserting a competitive and effective keyword in the title of your webpage can help you go a long way when it comes to your website’s performance on any search engine. But while you are at it, you also need to get inventive. The title of your webpage should be able to stand out. There is nothing like a quirky and smart title that strikes the correct chord in the minds of visitors.
- Content Creation
At some point in your cornerstone content strategy planning, you might want to actually plan how you will be creating the exact content. Are you writing it yourself? That might be useful if you are only starting out because it will help you save a ton of money than outsourcing the content. However, if you have limited knowledge about SEO, it is always better to rely on an SEO expert on creating your content that will feature prominently on your website.
Finally, before you publish your content, revise it. Make sure you have it optimized, and keep at it until you are truly satisfied. Once again, if you want instant results, it is better to rely on an SEO expert in this direction.
Cornerstone content is crucial to any online business and with an effective strategy, it can help your business grow manifold and help you grow your online presence more effectively than you would have otherwise.