SEO vs CRO – What Roles They Play?

Search engine optimization (SEO) and conversion rate optimization (CRO) are two practices that can often overlap when businesses look to improve the online performance of their website. Over the past few years, there has been a long debate over whether one is more important than the other, or if they can work harmoniously together in order to generate online success. But, it is important to know the meaning of SEO and CRO.

SEO stands for Search Engine Optimization and describes the process of developing a website to make it more appealing to search engines. The goal is to make your website appear as close to the top as possible on a search engine results page (SERP) for certain keywords or phrases whereas CRO, or Conversion Rate Optimization, describes the process of optimizing your website with the aim of converting as many visitors as possible into customers. By performing a series of tests it is possible to determine which layouts, images, and content are most effective at this conversion.

When you are going to hire a Conversion rate optimization Consultant or services in India then the first thing which you need to know that what is it? Today we are going to discuss with you how you can get more help in the search engine ranking of your website.

What is Conversion Rate Optimization?

Conversion Rate Optimization is a process of increasing sales and leads of a website without spending money on getting more sales and leads by reducing the bounce rate of a website. It is a way to optimize any landing page of a website with the help of a consultant.

Benefits of the conversion Rate Optimization Services India

• Increasing Sales:

It is a great way to increase sales and leads for a website. You can increase up to 5 to 10% of your sales and leads without doing too big an investment. It can give an immediate better experience of visiting your site when they land on any page of your website.

• Increasing Traffic:

It can help you increase the legal traffic of your website. Here legal traffic means those people who are interested in your products and services.

• Decreasing your marketing costs:

This method can help you to decrease your marketing costs. Usually, you invest lots of cash and resources for the marketing of your product and services but it is a great idea of turning every possible visit into the sales and leads of your products. There is no need to do marketing of your products with this method.

If you want to optimize your website perfectly then you really need to hire a consultant who can help you to optimize your website to get more sales and leads. Following are some services that are covered by us in our Conversion Rate optimization services.

• Home Page Optimization
• Navigation Optimization
• Product Searching Optimization
• Product Page Optimization
• Checkout Optimization
• TouchPoint Optimization
• Information Touch Optimization
• Loading Speed Optimization
• Shipping and Returns
• Customer Re-Targeting

A conversion optimization consultant tries to give the best experience to the user who is visiting your site for your product and services. For Exp: if a visitor land on an out-of-stock products page then it can be a negative effect on your site but our consultant tries to reduce this impression which can help you sell your product next to that visitor.

So, what kind of role do both SEO and CRO play

1. Both methods are concerned with website visitors. However, they differ in that conversion rate optimization is focused on giving the visitor an optimized user experience whereas search engine optimization looks to find specific visitors where they are searching and convince them to visit the website.
2. Both methods should be focused on quality traffic. Good SEO will target search terms from visitors who are likely to respond well to your website while good CRO will provide a website experience for visitors who are highly likely to convert based on the optimization changes you’ve ma
3. Finally, both methods are a way to make more money online.

Since Internet Marketing trends are constantly evolving, it’s critical you focus on both SEO and CRO. Whatever you do, don’t just drive targeted traffic to your site, drive up conversions as well.