In a bid to write for SEO and get business websites rank higher on search engines, the number of businesses using SEO has increased, Google algorithm updates have increased, the number of search engine factors has gone higher, the number of SEO agencies has also increased, and quite a lot of people are now becoming conscious of the importance of SEO with the market pretty jam-packed while the competition is very high.
And for you to succeed in your business, it is very important to be distinguished and stand up from the crowd.
The Meaning of SEO-Friendly Content
In a simple language, this is the type of content written in such a way that helps the search engines to rank it high. It is all about helping search engines find, understand, and link your content to the topic you are trying to cover, contrary to the notion of some marketers that it should be stuffed with keywords. But the truth is that creating SEO-friendly content requires more than just stuffing keywords around your videos, posts, and other types of content.
We have actually put together a guide on how to write SEO-friendly content in 2019.
How Search Engine Optimization Friendly Content Works
SEO optimized websites that have high-quality backlink profile and solid authority always rank higher in the search engines. Moreover, you will get more likes, shares, clicks, and engagement, if your website happens to appear on the main or first page of search engines. It, therefore, means that your best-written articles are useless if your page cannot be found by anybody. Needless to say, you must ensure that you create SEO-friendly content in order to make your business thrive.
Making Your Content SEO-friendly in 2019
Make Wise Selection of Your Keywords
You don’t just sit down and begin to write like a number of marketers out there who leave SEO optimization for the last moment. Make sure you begin the whole process by writing down the keywords you want to include in your content.
Choose those keywords that are relevant to your topic by using keyword planning tools such as the one from Google or more advanced types like SERPSTAT, Ahrefs or employ the service of a specialized SEO agency like SERP WIZARD to do the work for you. Use your wisely chosen keywords in the Headlines, Titles, ALT tags, Meta Descriptions, and the Main Body of your content when you are writing.
Write Quality and Unique Content
Writing useful and entertaining content is the best way to grab the attention of your audience and make them read and engage with your content. Search engines compensate websites with quality, relevant, and unique content. As far as the list is concerned, quality is more important than nearly all other factors.
Use Sub-Headers and Headlines
Making use of sub-headers and headlines is significant to SEO-friendly content. In the first instance, it allows your writing to be skimmable, consequently making it easier to read for your target audience. Quite a number of people will more likely share easy to read the content. This also applies to search engine robots.
The robots will identify your headlines and use them in better ways that will make your content clear and understandable when crawling through your site. In addition, having headers and sub-headers enhances the keyword dispersion, if not abused.
Make Your Content Shareable
Now that you have tried to create a content-rich, SEO-friendly, and interesting content that people are eager to read, it is time to make the article shareable. There are websites that make it easy to include social media buttons to your site to enable people to share your content easily. These websites include AddThis and ShareThis.
Add Links to Earlier Content
The number of backlinks search engines receive is one of the ways they use to rank content. Quality content should get many backlinks – both internal and external. You cannot afford to forget linking to your older content from your newer posts if you want to drive traffic and rank them higher (previous content). This will help people and search engine robots to discover your best articles.
Furthermore, you will increase the validity of your website when you link it to high-quality and trustworthy websites. The better such links, the higher will your page rank in search results. In addition, making use of reliable sources in the body of your text brings trust with your audience and readers.