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    SEO and IP canonicalization in WordPress

    SEO and IP canonicalization in WordPress

    Ideally, we have two opportunities available to access any website, either by IP address (as would be found in or the name of its domain (such as www.xyz.com). If a visitor visits a site through either option, the linked page or site should be accessed in roughly the same way, but the reverse outcome is practically going to happen. This error occurs when the IP Canonicalization is used for the page. That is, it’s a problem with Google’s technical understanding.

    Search engines have determined that your IP address and the host name on your web page are configured to point a minimum of one URL. This problem is addressed using the IP Canonicalization model. For example

    • xyz.com
    • com
    • com/index.php

    IP Canonicalization can lead to obstacles that would make it difficult to perform optimization on your website. It is also known as URL canonicalization because there are 2 URLs serving the content for one website.

    Disadvantages of IP Canonicalization/URL canonicalization

    • Duplicate content issue
    • Link juice spreads among all these duplicate pages
    • The robots of search engines treat the same version to different URL versions and many more!!

    SEO and IP canonicalization in WordPress

    IP canonicalization is a real problem for SEO, the main 2 impacts of IP Canonicalization SEO are:

    Problems with ranking unique content

    The search engine may struggle in light of the information gathered from your IP address while you are visiting an identical URL. The real hard work you have invested in creating one of a kind and fantastic content can end up getting overshadowed.

    Harming the site’s rank

    When you bring your domain name and IP address together, your site will open lobe. In this case, the content of your site can be accessed by both versions, which is based on the IP address canonicalization. Because the permalink format will distribute your traffic within your site, your link juice and your site authority are being reduced.

    IP Canonicalization check and how to fix IP Canonicalization

    The best way to see if the domain has an IP canonicalization issue is by entering the Internet Protocol (IP) address of your website into a browser. If it’s going to redirect to your domain name, you can relax. If an IP address won’t redirect you should think of how to resolve the IP canonicalization issue on your site.

    You can think of a few ways to determine your IP address, so let’s suppose you are still unsure about it or if you don t know what your IP address is. Just a couple of ways exist for the weekend series of IP address Canonicalization, and here are some of them;

    a) Using the built-in traceroute function

    Double-check the physical address of the web address for your traceroute in your Windows or MAC. Originate from that IP address and then compare it to the canonical address for any unwanted alterations.

    b) Using tools

    Various tools, such as Google, will let you know if your website has an issue with IP canonicalization or not by issuing a specified domain name and examining the resulting result.

    How to solve URL IP Canonicalization or IP canonicalization

    Using Google Domains to fix-

    • Sign in to the Google domain by signing in to your Google account
    • Click on your domain name then click on the website icon that is placed in the left navigation panel
    • Click on forward then enter your IP address in the place of the website URL and then click forward

    You can fix it on the server too with the help of your developer.

    How to check if the IP canonicalization issue is solved?

    • If your IP documents directed to the domain name of the issue, you are using the official address.
    • Using $curl -I http://your-server-ip, use this command in your command prompt (Windows) or terminal in Linux or macOS for checking if you have successfully resolved the issue.
    • You can use tools too for checking the same.

    Thеу thаt fоllоwѕ whаt іt ѕаіd аnd gіvе іt thіѕ age wау саn еxtеnd its search prіnt аnd attract new customers. Hасkеr whу dо уоu nееd tо bе аn іtеmоrіѕt tо succeed in this skill.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.