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    Incorporating effective social media marketing (SMM) tools can make it easy to manage the social media profile of your business. With an excellent social media marketing tool, you can target specific audiences with focused messages and your traditional media relations work.

    So, to help you finalize, here we will compare two popular social media marketing tools.


    BuzzSumo is a cloud-based platform that helps you discover the best engagement, content, and outreach opportunities across social and search.

    BuzzSumo is a social media analytics and curation tool for content marketers.  Discover new keywords, trending stories, customer questions, and content success while monitoring what’s most important to your brand.


    BuzzSumo analyzes billions of pieces of content to make comprehensive big data analytics accessible to all. With BuzzSumo, you can generate ideas, make high-performing content, screen your exhibition, and distinguish influencers. It is best for large publishers, brands, and agencies, as well as content marketers, SEO, PPC, Social Media, and PR professionals.


    SEMrush is a social media marketing tool designed to help marketing agencies streamline processes related to keyword research, search engine optimization (SEO), advertising campaigns, brand monitoring, and more. Professionals can monitor domains’ generated traffic, keyword ranking, or usage metrics through reports and utilize the organic research tool to gain insights into competitor’s content strategies.

    SEMrush lets businesses analyze the performance of website content across social networks and plan or schedule posts across Facebook, Twitter, Instagram, Pinterest, and LinkedIn. It empowers users to identify topics for marketing articles, track task deadlines, and utilize templates to manage SEO content. Also, administrators can build custom reports using the drag-and-drop interface and share them with team members via email.


    BuzzSumo vs SEMrush: The relative comparison of various aspects of the two disciplines.

    Selling concepts such as SEO and content marketing are crucial to enabling website traffic and leads in the modern world. Thus, the student’s goals are suitable for the following areas: Firstly, it is necessary to identify the tools for keyword research and backlink analysis, evaluate the content’s performance, and compare it with competitors’ results.

    BuzzSumo and SEMrush are top-rated all-in-one SEO and content marketing solutions. The two systems can be compared and contrasted because they have much in common, but there are also particular distinctions. In this comprehensive review of BuzzSumo and SEMrush, I will highlight the strengths and weaknesses of both tools, as well as how you can use them to the best effect.

    buzzsumo vs semrush

    Overview and Pricing

    BuzzSumo is an organization that was founded in 2012, and it is mainly involved in providing content marketing and social media analysis. It enables the identification of the social performance of any content shared on networks such as Facebook, Twitter, Linked In, and Pinterest.

    SEMrush has been an innovative solution designed for SEO and online visibility management since 2008; it includes tools for keyword research, site audit, backlinks, rank tracking and monitoring, and PPC research. Thus, although BuzzSumo is more narrow and dedicated to content, SEMrush offers a broader range of features.

    BuzzSumo has some free features, but for a complete set of tools, it offers paid plans for $99, $249, and $499 per month. The tools of SEMrush Cost, which includes the basic plan, cost starts from $99 to $399 depending on the features included. They both allow members to sample the service free for a limited time and they both enable members to pay for a subscription at a discounted yearly rate.

    Keyword Research and Rank Tracking

    Now, keyword research is considered to be the essential step in any SEO or content marketing initiative. It influences the content of topics to be covered, headlines, Meta descriptions, and the links to be provided. The analysis of the rank reveals how well your site is positioned for the desired keywords.

    SEMrush offers more features for keyword research than Ahrefs. Hailing from over 200 million keywords, monthly search volumes, and many others, its database is richly developed. More specifically, filters, comparisons, and recommendations can significantly improve keyword research. SEMrush also provides a rank of up to 500 per keyword, which is entirely accurate.

    Keyword Research and Rank Tracking

    BuzzSumo has a relatively weak set of features, namely, the absence of its own keyword research and rank-tracking tools. It has to integrate with third-party tools such as Google Keyword Planner and Ahrefs for keyword data. When analyzing URLs, BuzzSumo does indicate how well the content under review performs in terms of the keywords in question. Now, as for dedicated rank tracking, that is not its selling point.

    Backlink Analysis

    Analyzing the data, we can see that backlinks remain one of the most important ranking factors. Hence, backlink profiling of a website and competitors is vital in search engine optimization.

    Its backlink analytics tool enables users to assess the backlink profile of any domain in the search engine. Available data includes total backlinks, domain linking, link increase, geographical regions, and top pages. There are more filters to use, and you can compare the backlink profiles of your competitors.

    For instance, the tool, BuzzSumo does not have features for analyzing backlinks. You would have to use a different tool to check this.

    Content Marketing Analytics

    BuzzSumo is an analytical tool for content marketing. Thus, although SEMrush is all-encompassing compared to BuzzSumo in terms of SEO tools, BuzzSumo is head and shoulders above SEMrush in this regard.

    BuzzSumo offers detailed insight into the social share of any content with minimal aggregation. Its database is of over 1 billion web documents. All you need to do is insert any topic URL, keyword, or the name of an influencer, and BuzzSumo searches through millions of articles across social media.

    One can get real-time performance metrics, including shares, backlinks, keywords, influencers connected with the content, and the overall sources referred to the content. Using the enhanced filters, it is possible to sort the shared content by type, dates, countries, and others. If possible, compare the number of social engagements of competitors’ content, too.

    Content Marketing Analytics

    Another feature of BuzzSumo is the alerts that are sent whenever there is new content related to the topics or keywords you select. In addition, it synchronizes with popular social media dashboard applications like Hootsuite.

    While SEMrush does provide much information, it does not have robust content analysis features. It offers minimal performance data of a single page and, thus, it cannot run over millions of pieces of content based on the given topic.

    Site Audit

    While using both SEMrush and BuzzSumo to analyze websites, potential technical SEO problems can also be seen. Nevertheless, SEMrush has a significantly more effective site auditing toolkit.

    Their Site Audit tool, which includes the site crawl, helps to create the list of fixes based on the priority for 100+ technical, on-page, and off-page indicators. These are mistakes when doing things such as links, content, web speed, data, and robots. Text settings, and other things.

    The site analyzer of BuzzSumo is significantly less feature-rich than the content research one. The most important aspect of this tool is basically to identify whether or not the pages are indexed correctly and also to ensure that titles and meta descriptions are not too long or too short.

    Site Audit

    Additional Tools

    A few other SEMrush capabilities worth highlighting:

    * Advertising research: Find out the keywords that have been used by competitors in their PPC campaigns and the text ads that they employed. Monitor landing pages and display ads. They do so for many PPC and paid social campaigns.

    * Local SEO: Software for handling Google My Business as well as Local Pack positions and other insights.

    * White label reporting: Create client reports that will have unique branding according to the domain analysis. Useful for agencies.

    * Alerts: Receive alerts when your site gains or losses rank, when your competitors gain backlinks, when your keyword rankings drop or rise, and other alerts.

    BuzzSumo has also recently released its browser extension. It enables you to conduct an on-the-fly social audit of any article or influencer profile that you happen to come across.

    SEMrush's Impressive

    Ease of Use

    In our overall comparison of BuzzSumo vs. SEMrush, BuzzSumo is definitely more straightforward and less complicated. Its interface is easier to learn and allows for quick analysis of the content insights required from the website.

    Still, SEMrush has it all covered, offering a plethora of materials to help you get accustomed to its interface and functionalities. These are numerous articles, videos, quizzes, and other materials that are free of cost and open to anyone.

    Verdict: BuzzSumo vs SEMrush

    So here is how to decide when to use BuzzSumo or SEMrush:

    The leading tool for core content marketing analytics is BuzzSumo. It remains unique in its feature of rating content performance and social shares, links, keywords, and sources. Make good use of BuzzSumo when it comes to content ideation, content marketing strategies for the various content campaigns, and distribution of the content.

    BuzzSumo is a great tool, but it cannot be a substitute for a full-scale SEO or digital visibility strategy. It does not have the capability to track single keywords and rank them separately. Site auditing and backlink analysis are also absent.It needs to be used in combination with other tools to compensate for the lack of optimization in the organic search.

    Verdict BuzzSumo vs SEMrush

    SEMRush is ideal for a multifaceted and comprehensive SEO functionality provided by a single software solution. It integrates all primary activities for link building, on-page optimization, back links, ranking checks, and PPC. The tool also has core search analytics features that allow users to compare competitors in these fields. SEMrush can be used for small-scale detailed SEO audits, to monitor the performance of the campaigns, to compare different domains, and to generate reports.

    In summary:

    BuzzSumo is used to research content topics and ideas for content creation, monitor social accounts, and compare the performance of the accounts.

    SEMrush is an all-in-one tool for managing your SEO and paid search strategy

    BuzzSumo and SEMrush are both considered to be at the top of their respective markets, which means that combining their powers offers maximum SEO-content marketing functionality for a total online presence. Each has its advantages that, in one way or the other, provide the best support for the other.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.