In the SEO world, topical authority is becoming increasingly important. But what exactly is it? And how can you ensure that […]By Aayush
Some of you know about the Trackbacks and Pingbacks in the SEO but they don’t know how we can use Trackbacks and Pingbacks in the SEO. We are going to discuss with you what is Trackbacks and Pingbacks and how it helps you in SEO.
Trackbacks and pingbacks are two similar but slightly different ways to notify another blog that you have linked to it. Trackbacks send a notification directly to the other blog, while pingbacks notify a central server, which then notifies the other blog.
Both trackbacks and pingbacks are a way of saying “hey, I read your article and liked it enough to link to it.” Trackbacks were originally created as a way for bloggers to keep track of who was linking to their articles. Pingbacks were created as a more automated way to do the same thing.
What are Pingbacks and Trackbacks in SEO?
Generally, these both are ways for blogs to communicate with each other. Both things were very popular some years ago but many few know how these techniques can help them to get a good ranking also. These techniques can help you to get traffic from people who might otherwise never have a reason to come to your post. These both are pretty much interchangeable and refer to a network ping which will be your blogging platforms such as WordPress and Blogger will send you to another blog which links you are giving to them. Once another blog will receive a ping then it will create a link to your post in the comment section. The purpose of using both techniques is faster communication between the bloggers with just a simple linking between the posts that are referencing each other. It becomes easier to follow the different opinions and take on specific issues. It helps bloggers to find posts quickly and give the relevant information to them for which they are searching. Some people discovered that trackback and pingback can be used to make backlinks also. They just write a post and link to hundreds of posts and received backlinks from the trackback which is generated on each of the blogs.
The result came as a lot of spamming by the trackbacks and moderating it became a pain. It was the use of trackback and pingback in SEO; you can get more visitors to your site by using it. The big problem with spam trackback is that when once it is approved these techniques provide links from your blog to their blogs. Maybe you have much knowledge about these techniques but your need to at least that you will never get penalized for these kinds of links which you are getting from another post but you can get penalized by Google for the links which are going out from your site or post.
If you’re interested in setting up trackbacks or pingbacks on your own blog, most blogging platforms make it pretty easy to do. Just look for the settings or options in your blogging software.