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By AayushSome say that by spying on your competitors, SEO is one kind of distraction. But, I am highly focused on my own business, so why I must look out for my competitors? This makes a little sense. Simultaneously, the distraction will pay off really big. Checking out your competitors, you will find many opportunities for improving your own SEO strategy. This allows you to check their mistakes, know their stronger points & stay updated in your niche in the year 2022. Let us know what we will learn!
It is required to determine the kind of keywords that your competition targets through the website. This involves taking a close look at a title tag of the competitors’ site pages, which include the Home Page, About Us Page, and Main Product Pages. When it is done for your competitors, you need to organize the spreadsheet to compile the significant keywords, which are used by the competitors. You can enjoin the column for the Search Volume & Competition (number of pages of Google for every term), and taking the help of the tool such as Wordtracker (offers a free trial) or AdWords Keyword Tool. The keywords with very high search volume and lower competition are more desirable than ones that have low search volume and high competition features. With this connection, you can try to see if you may locate any other keyword that your competitor has ignored in terms of the high search volume since this can help you to determine your competitor’s SEO strength.
It is needed to determine the kind of content that your competitors post on the websites how often they’re updating the content and how they will brand the website by using the content. This can give you the opportunity of improving your content just by implementing some important features that may have slipped out the composition and gain one step over your competitors. You have to visit all your competitors’ sites to compile the references on:
All these references can help you to develop a new content strategy that can prove very effective than your competitors.
It comprises some ‘technical’ tests that need to be performed, irrespective of the SEO skill level. Thus, these will be listed to react individually.
All these small technical checkups will help you to determine if your website is optimized adequately compared to one belonging to the competitors.
This will help to determine how famous and well-liked your competitor’s websites are among online communities and yours. But, to draw the conclusions, you might need some additional tools to help you out. But, for the quick backlink analysis, you have to consider the following areas.
Although your competitors have many categories and types of links to form in the websites, not all are equal in value. But, the main purpose behind making the mental assessment of the links is determining how powerful or strong is the backlink profile compared to yours. But, here are some of them;
Just assessing the link acquisition strategy, your competitors are adopting will give you the right idea of how aggressively the competitors are progressing, so you too will take similar and better steps for increasing your Google rank. Nonetheless, you might take a close look at some strategies that your competitors may adopt to gain the march on you.
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