Link Velocity in SEO

What is Link Velocity and How to Use it Effectively for SEO?

Link velocity is a measure of how many links (both direct and indirect) your page has in place over a specific period of time. Think of it as the number of miles your page has traveled since it was first indexed by Google.

Google uses a variety of signals to determine which pages are relevant and trustworthy. One of these is the rate at which pages are earning links. The more links your page has, the more likely Google is to include it in search results. More links can indicate that your page is a “go-to” resource for information and is trusted by other websites.

How to Calculate Link Velocity

Link velocity is calculated by dividing the total number of links on your page by the number of days those links were active over.

Let’s take a look at an example to better explain how to link velocity is calculated.

Example: Your Page Has 10 Links, and They’ve Been Active for 2 Days

Your page has 10 links, and they’ve been active for 2 days. You will enter: 10 / 2 = 5

Examples of High and Low Link Velocity

Here are some examples to help visualize high and low link velocity.

High link velocity pages have a high volume of links, with many of them being “no-follow” or “nofollow” links. These are links that point to your page but don’t give it credit by including the URL.

Domain Authority. The higher the domain authority, the more pages are going to link to you. For example, if your domain has a high DA of 8 or above, other websites are probably going to link to you.

Popularity. High-volume pages tend to be very popular websites. For example, if you check out Google search results for “SEO”, you will probably see a lot of high-volume pages at the top of the page.

Ways to Increase Link Velocity for SEO

There are a number of ways to increase your link velocity for SEO, and the most important is to make sure your page is relevant and trustworthy.

Focus on creating quality content. High-quality content is what brings people to your site in the first place. When people are on your page, they expect to find something of value.

High-quality content is what brings people to your site in the first place. When people are on your page, they expect to find something of value. Pay attention to your internal linking and make sure you’re using the correct hyperlink syntax. Your page should have a “breadcrumb” navigation bar at the top, and internal links should link to pages within your website and not to other websites.

Your page should have a “breadcrumb” navigation bar at the top, and internal links should link to pages within your website and not to other websites. Don’t over-optimize your links. Over-optimization is when you optimize your links so heavily that they don’t actually point to anything online. Instead of being a way for people to navigate your website, they become an extra source of clutter.

Key Takeaway

High-link velocity pages are more likely to be rewarded by Google with higher placement in their results. To increase your link velocity, you need to focus on creating quality content on your page and linking to it from other relevant and authoritative pages.

In short, link velocity represents the rate of change in the number of links that point to your page from other websites. The higher the value, the faster the rate of change. It’s an important ranking factor for search engines to consider because it shows how quickly pages are acquiring links from other websites. There are a number of possible causes for a high link velocity, but it’s usually an indication that your content is resonating and getting attention from the search engines. This guide will explain what link velocity is, examples of high and low link velocity pages, and some ways to increase your site’s link velocity.