Lead Generation for Landscapers

Whether you’ve been in the landscaping business for a decade or a few months, the fact of the matter is that without leads, you’re almost completely out of the running in this competitive industry. Competition is about to get fierce, as the global industry value of $105.1 billion bodes well.

The main reason for generating leads consistently is to widen your business and secure your financial future while still being able to carry out your passions. And you already know that, you are simply here. The fact that you have taken the initiative to search for other projects makes you stand out from the majority of landscapers who only use traditional methods.

Today, just relying on word of mouth is no longer enough because customers are looking online for landscapers.

What’s the answer? Start placing your company in the places where your customers can quickly locate you. You need to integrate different lead generation strategies to ensure your pipeline is always filled with leads each month to expand your business. The good thing is that you are able to select the amount that you need to spend.

Importance of a Lead Generation Company for Landscapers

To help landscapers, partnering with a specialist lead generation company is a must to get a constant stream of high-quality leads. Any Landscaper needs sales leads to be successful. You have to secure a steady flow of budget friendly and unique landscaping leads that allow you to grow your team and operations, so that you can focus on growth instead of sourcing your next project.

Referrals can be great sources of high-quality leads, but they are not enough to sustain your business growth in the landscaping industry. If you want to attract potential customers to your business, you need to have a good online strategy for landing leads.

Top Strategies for Lead Generation

Pay-per-click (PPC) advertising

One of the best methods of getting started is through PPC advertising. These ads appear at the top of the search results when users search. PPC ads are activated by specific keywords. These specific terms determine how visible your advertisement is in search results. Short tail and long tail are the two main categories of keywords that businesses use.

The strategy is to use long tail keywords. The phrases in these sentences are three or more words. An example of a long tail keyword would be “landscaping company in Harrisburg, PA”. Short tail keywords contain only a single or two words. This is usually plain phrases like “landscaping” or “landscaping company.” Usually, it is better to focus on long tail keywords than short tail ones. The advantages of using these long tail keywords are several.

Using long tail keywords allows you to attract more credible leads. Individuals use certain terms when they perform searches. Instead, they search more targeted to get the results that match perfectly to their needs. Customers tend to use short tail generic terms when they look for a business. Specific phrases are being used by them to find businesses that fit their needs. Long tail keywords help you to attract more qualified leads effectively.

Short tail keywords have a lot of competition and result in reduced cost per click (CPC). The terms are very broad, and there are many companies competing to achieve the highest positions in the search results for these terms. This raises the cost-per-click (CPC). Budget will stretch too thin if those CPC numbers are high. A budget of $2,000 and a CPC of $30 (which is common for a lot of short tail keywords) will limit your click potential. Long tail keywords usually cost only a few dollars. Using long tail keywords for a budget of $2,000 will give you significantly less clicks on your advertisement than using a short tail keyword. This is advantageous because it means that you can get more clicks in your budget. Increasing the number of clicks will cause more leads to come to your business. Once you have selected your keywords, you will need to bid on a spot in the sponsored links of a search engine.

Create an Impressive Lawn Care Website

The main purposes of your website are to attract potential clients and convert them into qualified leads for your sales team. The lawn care SEO (search engine optimization) concept is widely misunderstood and over simplified. The main idea is that by using certain online tactics on your lawn care website and beyond, you can enhance your lawn care website’s visibility in organic search results for many phrases that potential customers will likely search for in search engines.

To grow your lawn care business, one has to drive traffic to lawn care website targeting potential customers. However, towards the latter, you can attract more visitors, enhance engagement with them. Your content, social media and SEO have to come at the top of the list when it comes to optimization to make your online presence better. A well-maintained website can be a powerful tool in converting visitors into loyal clients, while traffic is important but equally important is to convert about 1-3% of your website visitors into qualified leads. If you aren’t seeing this, you should address a lot of the issues with regards to user experience, visuals, videos, and content.

Start a Landscaping Blog

Your customers are not the ones who aren’t interested in blogs and the only thing they want to do is find the top landscaping companies.

The fact is not every customer wakes up thinking, “I’m ready to spend $10,000 on a new lawn today!” By the time your potential customers start their day they are pondering, “I am not really feeling the love for my lawn these days.”

This is known as the ‘Awareness’ stage where people are aware that they have an issue. This is the beginning of the journey that every landscaping customer goes through.

Understanding Evaluation Choice

A misstep is to create a website with a home page, services pages and contact information. The pages on those sites do help, but they are most useful during the ‘Decision’ phase.

A blog is a great way to get to your audience and generate leads by leading people through their stages of awareness and consideration. For example, let’s say a customer has lost interest in their lawn. So, they might go to Google and search out phrases such as ‘DIY lawn care tips’, ‘How to plant the best flowers for spring’ and ‘how much does a landscaper charge’. They will come to understand the difficulties of lawn care and start looking for articles on different subjects, knowing that hiring landscapers is the best way to go from here.

A landscaping blog gives you the opportunity to share a variety of articles. It will make your business much visible if people are searching for it. This adds to the establishment of your authority on the topic.

The final outcome? Those who visit your blog have already arrived at the ‘Decision’ stage and have decided to go with you. A landscaping blog is a cost free and impactful strategy. Companies that maintain a blog see a significant increase in leads each month.

Network with Realtors and Property Managers

Traditional lead generation methods still work and being in that realtor or property manager’s network will benefit you. The value of these collaborations is high as property managers and real estate agents do not want to take the responsibility of maintaining their property’s lawn care.

It is a good thing for anyone who is thinking of renting or selling their property to have a well-maintained yard and therefore they will look for a good local landscaper to make sure everything looks good.

However, it can be a good idea to attempt to reach out to local realtors and property managers. See if they can store your name and email on database so they can send you audit information before any auctions or viewings. Building real connections is worth the time because it is such a great source for a steady flow of great leads.

Offer Complimentary Lawn Assessments

In the landscaping field, complimentary quotes and lawn assessments are common practice and there’s a good reason for it. They want to know how much knowledge and skills you possess before they make their purchase decision. For example, free trials on Netflix, or complimentary samples at the supermarket in every industry. But for landscapers, there’s even more of a reason to show off their skills without charge.

Remember that price is only a partial component of the focus. They need to feel confident that you will be reliable while working in their homes. Therefore, what are the steps to developing this trust? Using your own time to go and visit homes and businesses in order to create personalised quotes and estimates.

Do not see this as time lost, this is now an opportunity to have a direct sale with a potential client without any competition. If you show your clients that you are willing to invest time in your complimentary estimate and give their time more importance than your own, you will soon be filling your inbox with new inquiries to schedule a lawn care consultation.

Social Media Marketing

Social media is an excellent way for a landscaping company to attract new leads for your business. Facebook, Twitter, Instagram, Pinterest and LinkedIn are all social media platforms that offer businesses a great opportunity to reach new clients.

Businesses have an excellent opportunity to connect with their audience on social media platforms. These platforms are great to show the extensive information about your business. These platforms help you to mention the basic details like your address, operating hours, contact information, and more.

Social media is an excellent way for a landscaping company to show off images and videos of projects. Customers want to see that your business delivers quality results. That free visual knowledge brings credibility to your work.

Creating a page on social media is one of the greatest advantages of social media for landscapers and it does not cost anything. All of these platforms are free for your business. However, you can decide to invest in advertisements. These platforms give you the opportunity to create PPC advertisements that users can see in their feeds. This helps you to attract more visitors to your website.

Social media can be used to your advantage and will help you attract more trustworthy leads. Presenting content directly to your target audience is possible through engaging with them. This is an excellent method of connecting with new leads and growing them.

Search Engine Optimization (SEO)

When you consider using search engine optimization (SEO) to bring in the leads for your landscaping company, it can be an excellent strategy. However, this approach effectively raises your website’s position to the top page of search results.

Why is the first place so crucial when you are on the results page? It is found that a large majority of people stay within the first page of search results. The first page is important, otherwise your website might not be seen by the potential visitors. If you skip the SEO process to optimize your site, you might be missing a good amount of leads and your SEO strategy investment will not be worth it.

SEO also works on keywords like PPC. Once you start knowing your keywords, you need to verify that your website is moving in the right direction. There are quite a lot of factors that come into play when it comes to how Google will rank your website.

Website loading time

No one is willing to spend time waiting for a page to load. The pages need to load instantly in order to quickly respond to the needs of users. If your page takes too long to load, the users will probably click back to the search results and pick another site.

This is a reason for your website to run quickly and efficiently. If you want to test your website’s page speed, Google Page Speed Insights is a good tool to use to measure performance. This tool will reveal the other things that need to be improved and point the ways to get those improvements.

Keyword Usage

In order to get a good ranking for a keyword you have to include it in your pages. Helping Google understand the content of your page is the use of keywords on your pages.

You need to keep balance with the use of keywords. Keyword stuffing occurs when you overuse keywords. How we design your website is important as users perceive it. Bouncing right away is what an outdated or unattractive website will cause users to do. They may think that your business is not up to date with what is happening.

Consider your website as a client’s yard. It must look stunning, tidy and visually pleasing. The website is not only simple and clean but also gives a very good look for the users. Keep the color palette of your brand as simple, and as directly related to your brand. However, it is important that your design is coherent on your entire website.

Navigation

When searching for information, people do not want to encounter difficulties. An easy to navigate system can help the users to find the information itself.

The best thing to do is to keep your headings broad and clear. Headings like “Our Services” and “Pricing” serve as overarching titles that guide users to the relevant information below. Clearly broken up into the headings makes it easy for the user to find what he is looking for. Also, it enhances the user engagement in your site.

All of these elements have a significant part in making sure that your SEO tactic is appropriate and powerful. Most of these updates are aimed at improving the user experience. Google will not boost your rankings if visitors aren’t enjoying their time on your site.

Therefore, you need to give the visitors a good experience on your website in order to keep them engaged. Implementing things to enhance your website for ease of use and engagement, can greatly increase your business’s ranking.