Lead Generation for Commercial Cleaning Services

The competition between cleaning businesses has become more intense. It shows that generating leads is necessary. Qualified leads that are ready for close. However, as a business owner, your main focus is to attract more clients to expand your business.

With competition becoming more and more fierce, it’s no wonder that led attraction and growing your client base has become a difficult task. In addition, most business owners and managers have difficulties finding their customers, opening the contact, follow up, and building a large sales pipeline continuously. In this case, how could they focus on other, more demanding tasks of the business?

Here, lead generation agencies come into play. They partner with companies in the cleaning and janitorial services sector and help them to increase their customer base significantly.

Outsourcing your lead generation allows you to utilize the knowledge of experienced professionals who will work hard to create a list of viable prospects that are relevant to your target market. They will do a good job of pitching your services, follow up consistently and nurture those prospects until they are ready to engage with you. Conversion follows, and if you are a business owner, spending most of your time on this will certainly increase closing ratios!

Understanding Commercial Cleaning Leads

Depending on the characteristics of the leads we can identify different categories of leads — hot, cold, qualified, paid, free and so on. We are able to evaluate and engage with them better.

Commercial cleaning leads are usually sourced from organisations that have a need for janitorial service. There are plenty of janitorial leads out there and they can be found in almost every niche and industry.

Understanding Your Target Market

To get you started before jumping on lead generation, let me tell you the type of customers you are targeting, their pain points, the things that will make them choose a cleaning service and contrasts your current approach to it. In this part, we will explore different types of leads for residential and commercial cleaning and how to assess their requirements to develop targeted marketing strategies.

Leads for Residential Cleaning Services

Homeowners are people who own houses and are looking for occasional or regular cleaning services. These individuals are either busy professionals or a family with young kids or retired people who want to use their time in making the home clean and healthy by using a cleaning service.

Those who rent may use cleaning services to help them with moving in or out of their rental property or to maintain their living space clean. They could be students or newer professional’s projects, families looking to settle in a tidy, nice place to call home.

The role of property managers in overseeing rental properties is very important and they often seek the services of cleaning to ensure that homes are ready for new tenants or to keep their properties clean.

Leads for Commercial Cleaning

Whether the office building requires daily or weekly cleaning, it is necessary to have it cleaned regularly to maintain a tidy and professional environment for the employees and clients.

Professional cleaning services are needed in retail environments such as shops, eateries, and malls to keep the place clean and welcoming for the patrons. Dedicated cleaning services are required for the healthcare facilities such as hospitals, clinics and medical offices to maintain a sterile and hygienic environment for the patients and staff.

Cleaning services are required in schools and universities to maintain a clean and healthy environment for the students, teachers and staff. Cleaning industrial properties like factories, warehouses and manufacturing facilities requires industrial cleaning services to keep such environment free from any hazards and people as well.

Cleaning Service Lead Generation Strategies

Learn the best ways to generate leads as a cleaning service business:

Search Engine Optimization

SEO or Search Engine Optimization is considered as one of the best ways to generate leads since it involves optimizing your web content to secure higher rankings in Google Search results. An incredible chance for marketing strategies, nearly 93% of online journeys begin with a search engine.

If people search for cleaning services on Google, you could be found in the search results and turn them into a lead. At first, they will get what they want, a simple answer from you, but they could become interested in what you have to offer.

Web content for search engine optimization can be improved in many ways, whether you elect to undertake it internally or outsource it to an agency.

If you are going to take on your strategy yourself, here are some methods to improve your site:

• Incorporating pertinent terms into your writing
• Acquiring backlinks from trustworthy websites
• Implementing HTTPS for your website
• Claiming Your Google My Business Profile

By taking control over search results, you place yourself as one of the first resources users turn to when looking for information about cleaning services.

PPC advertising

However, there are other ways to reach audiences through Google search results besides SEO. PPC can be used as well, as it appears above organic ranking. PPC ads look just like standard search results, but you will notice the word ‘Ad’ in the top right corner.

Google Ads is a simple way to launch a PPC campaign. With this site, you can bid on certain keywords so that they will show your ads in the best places. Google shows advertisements based on when a user looks up one of those terms.

Google’s evaluation of how well an ad performs is known as Quality Score. This means that with a high-quality score and outperforming your bidding strategy you have the chance of getting your ads shown to people in searches for cleaning, in an effort to introduce your brand to your users. If you would like to get the most out of your PPC ads, professional services could be the way to go and develop you a strategy to generate revenue! This leads to the fact that there are numerous users who can potentially become leads and then make a conversion in the future!

Social Media Marketing

Targeted advertising options are available on social media platforms like Facebook, Instagram, and LinkedIn and can be used by cleaning companies.

Here are some of the strategies that you may wish to consider checking out:

Start using Facebook Ads to market your residential and commercial cleaning services to homeowners and property managers through engaging ads. Use Facebook’s interest-based targeting to reach out to those who have shown interest in cleaning services or related topics.

Drive your audience business owners in your local area to see your post with LinkedIn Ads. Promote your commercial cleaning services and emphasize the importance of having a clean workplace for the benefit of employees.

One of the useful way to reconnect with potential customers who already interacted your brand. By displaying the unique ads to these people, you will have the opportunity to show them the unique products which might help them complete their purchase. Not only does this help in brand visibility but also makes conversions more probable, and so is a fundamental part of any digital marketing.

Retargeting is a campaign for a fresh opportunity to connect with website visitors who did not take the necessary step to become leads. While they are browsing through different websites, they see ads that are specifically made to promote your cleaning company. For cleaning companies, retargeting campaigns are very useful in reconnecting with potential customers who were not ready to hire a cleaning service on their first visit.

These paid advertising strategies can be integrated into one’s lead generation approach to increase brand visibility, increase traffic to the website as well increase leads for cleaning business.

Content Marketing

Content marketing is the strategic, well thought out and intentional use of relevant content to attract and retain a defined audience. It seeks to create insights, information, and entertainment that appeal to the target demographic in order to drive profitable customer action.

One of the most effective ways to get people to take interest in your business is to offer them valuable information that they are looking for. Content marketing is a strategy which involves creating informative web content that can bring you a lot of advantages.

For example, videos and articles form parts of content marketing. Some of the content will be about your services, while other content will be about the most frequently asked questions about cleaning.

It’s not surprising too, that content marketing often corresponds with SEO tactics. Create the content for your website first and then apply the SEO techniques to increase its visibility on Google and to reach the audience.

Email Subscriber Lists

One of the most effective ways to get new leads is to entice site visitors with email calls to action (CTAs). However, what we are referring to is not sending emails to people specifically, we are talking about sending emails to those who have already been converted into leads. To begin with, we are prioritising creating email lists.

Making an email list serves goals beyond creating a box of email addresses. This behaviour may be perceived as spam by others and engaging in that behaviour may be seen as spam. You must configure things in a way that prompts people to sign up to your emails on their will and that of their own accord, that they actually highly value the content you are sending to them.

Newsletters, updates, exclusive offers, newsletters, and updates, and exclusive offers can be included in your emails and you can promote them with CTAs on your website. Make it clear what the benefits are for users who receive your emails and ask them to give you their email address. If someone has given you their email, that person is now one of your potential leads and it’s time to send them emails trying to bring them toward the conversion.

Networking and Partnerships

Networking with local business association and chamber of commerce starts to open up the door to join with fellow entrepreneurs and to be a part of the industry event and be updated by local news and trends. Networking events, conferences and trade shows are organised by these groups often, which give you the chance to meet new clients and partners.

Industry Events and Trade Shows Participation

An excellent way to promote your cleaning services includes going to the industry events and trade shows to showcase your services, keeping up to date with the latest trends, and networking with potential clients and partners. Additionally, don’t forget to write an intriguing elevator pitch, have business cards at hand and be ready to tell about what you do and what is the difference.

Creating Collaborations with Aligned Enterprises

You can look for businesses that can complement your cleaning services such as real estate agents, property management companies, construction firms. These partners can refer clients to you and you can expand your services to their clientele, benefiting your business. Your cleaning services can be suggested to clients who are selling their homes, by a real estate agent.

Referral Program for Current Clients

Elaborate on this created sense of responsibility for your happy clients to promote that you, the cleaning business, are at a more competitive advantage by offering them rewards, such as discounts to their next cleaning service or gift cards. Such an initiative can serve as a continuous supply of fresh leads and help build a solid customer community.

A good way to attract leads to your cleaning business and venture into expanding your business without you having to do it yourself is to create a strong network of connections and to form strategic alliances. The key learning is to maintain a healthy commitment to always deliver the best customer service possible also to build up trust with your partners and customers.

Measuring and Analyzing Lead Generation Efforts

Mainly what you need to do is to monitor how are your lead generation strategies working. Always monitoring and comparing your strategies will help you to continually improve your strategy, spend as wisely as possible, and increase your return on investment (ROI).

Getting Started with Google Analytics

There is no doubt that Google Analytics is a very important resource that can provide you with the information of how your website is performing. With set up Analytics you can see how many visitors are on your website, what conversion rates you are getting and what could do with some enhancement.

Find out about the power of Analytics; where you can:

• Tracking of the traffic to your site
• Be watchful, who’s looking at your website traffic, starting with Google Ads, social media platforms, as well as sources of referrals.
• Find out which website pages get the most visitors.
• Defining the goals and monitoring of the conversion metrics (form inputs and calls).
• The KPIs you are watching.

Metrics are very important to determine what is working and what is not when it comes to lead generation strategies. Specifically, here are a few of the things that cleaning companies tend to track in terms of key performance indicators.

Monitoring Key Performance Indicators (KPIs)

• Conversion rate is the fraction of leads that have successfully closed with a customer.
• Return on investment (ROI) by lead generation strategy is based on the revenue per lead generation strategy.
• Monitoring these KPIs consistently keeps you in check of the weaknesses, and you can tweak your lead generation strategies as per the results to achieve better results.

Use CRM Software for Better Customer Relationships

With a CRM system you are able to manage your leads, contacts, and customer interaction in a way that is easy to do and very convenient.

Using a CRM allows you to:

• Monitor lead engagements and conversations
• Connect with customers and provide the personalized service both ways.
• Identify which patterns increase sales.
• Using a CRM system will help improve your sales workflow, improve customer satisfaction and increase revenue growth.

Performing Routine Audits

Your ability to review your lead generation strategies consistently shows you what needs work and optimize your method for better results.

When performing an audit, try these questions:

• How are things going as planned, and where are they falling short?
• What are my weaknesses in my lead generation approach?
• Can I improve in generating my return on investment?

According to regular audit of your lead generation approach, get fine-tuned based on your lead generation approach and get better or more improved results and then stay competitive.

Tracing and analysing the work you’ve done on generating leads will also help you improve your strategy, achieve better results, and increase your sales into your cleaning business.