Search Engine Optimization (SEO) is a prerequisite for any digital marketing strategy. To increase online visibility and generate website traffic, businesses […]
By AayushHow would you like to increase the number of Korean visitors to your website? Certainly, you have to do search engine optimization (SEO) for Naver, the biggest search engine in Korea. To get a higher organic ranking in any search engine or portal (such as Daum, Korea’s second-largest portal), search engine optimization (SEO) must be implemented. Several factors determine how much traffic search engines and portals send you. These characteristics are also called algorithms. Search engines use robots (spiders or web crawling algorithms) to find new and fresh pages that should be indexed. Search engines are machines, and this is why. You have to be sure you know the regulations because your website and its pages will be very prominent.
NAVER (Hangul: A Korean language “Portal” that provides search results in a single screen across various curated sections, including news, images, video, commerce, and advertising websites (naver/). It is the largest search engine in Korea.
Google’s best efforts to increase its presence in Korea have not been enough to penetrate the market, with more than 65 percent share held by Naver. In this article, we will explore the characteristics of Naver SEO, its algorithm, Naver’s properties, and practical ways to optimize your website to improve your visibility and success.
Naver Properties: An Ecosystem Examination
Naver offers several properties that complement its search engine, allowing users to participate in many platforms. Naver Blog, Naver Cafe, Naver News, Naver Shopping, Naver Encyclopedia, Knowledge iN, Naver Posts, Naver Maps, Naver Blogs, and Naver Cafe are these properties. Knowing these attributes and using them strategically will help increase your website’s visibility and authority.
Naver Powerlink Ads:
Naver’s keyword search advertising. This section of the SERP displays up to ten advertisements in competitive keywords.
NAVER Blogs:
You are automatically given NAVER blog information when you create a NAVER Search Advisor (Webmaster Tools) account. This information can be used the same way as an externally hosted blog on a platform such as WordPress. NAVER claims it doesn’t discriminate against externally hosted blogs. Still, it’s worth noting that NAVER is better at crawling and indexing NAVER blogs.
NAVER Posts:
NAVER Blogs is a simplified variant. Unlike NAVER Blogs, which allows you to interact with your “neighbors” by adding them to the network, the “follow” feature focuses on the writer’s expertise on a particular subject.
NAVER Café:
It’s a community-based platform much like Reddit or Baidu Tieba, participate in forum about the subject matter with other members who share similar interests and act like a message board for passing on ideas, discussion between members. Each “café” is a Subreddit with a focus, and the possibility of creating a community to exchange information.
Websites:
Web pages that are related to the keyword are displayed on the website search result, similar to a Google search results page. However, the average number of organic results on Naver is four, so it is pretty challenging to get a place on the first page.
NAVER Encyclopaedia:
This is similar to Wikipedia (and is considered equally authoritative by NAVER’s ranking algorithms) but it is much less restrictive, allowing users to create branded pages. It is presented as a vertical search result on the search engine page, and includes results from both its own platform and Wikipedia.
Knowledge iN:
This product is able to show up prominently in search results, especially for queries that are phrased as questions, and it pulls data from many sources, including itself. It works like Yahoo Q&A and Quora, providing users with answers to interrogative questions. Like a Reddit post, any user can submit a query that other users can help solve, and other Naver users can upvote the answers. It’s available across a broad range of topics.
Understanding Naver’s Search Engine Magic
If you want to be visible online in South Korea, Naver SEO is a must. Since the millions of daily users, it is essential to optimize for Naver’s distinctive algorithm and this is how to increase your search ranking and expand your audience.
Unlike other search engines, Naver SEO puts its primary focus on content quality and user experience. In order to establish the ranking of content, Naver implements two specialized algorithms: the DIA model and C-Rank. These concepts can really change your SEO strategy.
C-Rank basically evaluates the credibility and authenticity of your content and then evaluates the reliability of your website. On the contrary, the DIA model focuses on your content’s integrity and its compatibility with user preferences. If you can master both algorithms then you can make good use of Naver SEO strategy and get your search rankings up and running.
If you want to participate in the dynamic online market of South Korea, you need to focus on Naver SEO.
- Naver’s C-Rank Algorithm
C-Rank is an acronym for Context, Content and Chain, which evaluates the credibility and popularity of blog posts based on factors including blog accumulation, source credibility and usage patterns. Instead of assessing the substance of the blog’s content, it evaluates the blog’s credibility. New bloggers may find it hard to get a higher ranking because C-Rank is based on the reliability of the source.
- Understanding Naver’s DIA Algorithm
Deep Intent Analysis, or DIA, is a way of looking at what consumers like. It assesses the importance, originality and purpose of writing, and other variables that are constantly updated as Naver’s deep learning system changes its database. The C-Rank results and DIA algorithm are combined to determine the web results rank.
To get a high ranking on Naver, you need to know the algorithm and what factors affect your website’s ranking.
Naver Friendly Website Design
So, we have a few practical suggestions and tricks for you! In this section, we will discuss optimizing your website to increase your ranking and visibility in Naver’s search engine.
1. Use the Naver Webmaster Tools.
The first step to optimizing your website for Naver is to register for Naver Webmaster Tools. With these free resources, you can monitor and analyse your website’s traffic, spots any technical issues and submit your sitemap to Naver. This lets your pages get crawled by Naver’s algorithms, and it educates the algorithms better how your website is structured.
2. Write a composition of 1,500 words or more.
The “Average time on post” is one of the most essential Naver SEO metrics that Naver evaluates to determine if your content is effective. A prolonged engagement is not only good for a Naver search ranking. Still, it propels your visitors into exploring more parts of your website. To optimize for Naver search engine optimization aim for posts that are at least 1,500 characters in length, while leaving them engaging and of high quality. If you want the best results, consider partnering with a Naver SEO agency.
3. Use the Naver Blog Service.
Naver Blog Service is a blogging platform provided by Naver. By using Naver’s blogging platform the chances are greater that more people will read your blog because their algorithms tend to favour blogs they host.
4. Interact with your audience.
Responding to comments and soliciting feedback will help you improve your Naver search ranking. Take advantage of Naver Café, a community based platform, to boost your Naver SEO efforts. Keep producing high quality content and follow these Naver search engine optimization tactics. You will see an increase in your SEO Naver performance.
How to Optimize for Naver SEO: Effective Strategies
Following are a few of the factors that marketers need to consider to increase their organic presence in the Naver Search Engine.
On-Page SEO:
- Create a Search Advisor Account and set it up to learn more about your website’s performance on Naver.
- Follow the technical recommendations of the Search Advisor.
- Make a full keyword search. Keyword research is always a crucial part of SEO. Still, marketers don’t have access to Naver’s database when they’re doing research for Google. To find out the volume of keywords on Naver, you need to make a Naver Ads Account and use the Keyword Tool.
- Concise Titles and Descriptions: Create titles and description that are mandatory and brief, as per your business brand. Don’t keyword cram and keep your titles to 40 characters or less.
- User-centric content: It’s the same as Google. Focus on delivering content which is practical, relevant, and which meets the needs of users.
Off-Page SEO:
- Brand Building: Naver is known for favoring its properties over organic results. Interacting with Naver properties like Naver Blog, Naver Posts and Naver Knowledge will help develop your brand’s reputation and awareness.
- Content Marketing: Distribute valuable content and get high-quality hyperlinks using platforms like Naver TV Videos, Naver Library, and guest posting.
- Listing Management: Bring your business information into optimal shape and store on stakeholder platforms to strengthen credibility and visibility.
- Ratings and Reviews: Track and respond to ratings and reviews to build user trust and reputation, and to gather and monitor what is being said about your brand.
Developing a website
Don’t put text in images. Spiders find it harder to understand pictures than text. The characters in images are not accurately identified by the search engine. When you use an image to present information, we suggest using the “alt” attribute to describe the information in the text. Don’t use an excessive number of characters since they can be considered spam.
Don’t copy the content of others, instead, write your own story. The idea of duplicating the information of other websites is exceedingly appealing. In this case, the search algorithm not only finds that the document is a duplicate, but also that the site is of low value because it does not create new, high-quality information. If only a part of an article is cited, the original source should be notified with a direct link (Deep Link). Therefore, it is advisable to generate high quality information in demand by search engine consumers from your own perspective.
Redirects
Do not redirect to JavaScript. Redirecting your website and pages using JavaScript formatting is common. However, it is recommended not to use meta refresh in HTML 4.01. Be sure to use HTTP redirect instead.
When you change your website or a page, use a 301 Permanently Moved redirect. If the URL is changed, the search robot may wrongly think that the new information is different from the current site or page. When you change the URL, it is highly beneficial to let the search engine agent know what the new URL is.
If you change your webpage, use a 302 Temporarily Moved redirect. If your site is momentarily disabled or changes pages, the search robot may incorrectly conclude that the page has been deleted if it doesn’t get a response. In case of temporary site disruption or page modification for a long time, use a 302 format redirect according to HTTP status codes.
To temporarily prevent Naver search crawlers from accessing your website, use Naver Webmaster Tools. If you want to temporarily block Naver Search robots, it is advisable to restrict traffic in Webmaster Tools.
Website migration:
Magnitude of your content (number of URLs) should be considered when deciding whether to migrate your site in phases or all at once. Small to medium sized websites should migrate all URLs at once. And when visitors visit the old site, you must place a 301 redirect on it that will send those visitors to the new site.
List of Items
- Set the robots.txt of the new site to non permitted to limit the number of visits by search engines.
- Move the content from the old website to the new one.
- Once your domain is configured to point to the new website, visit it.
- Redirect users to the new site when they try to access the old site’s URL, and allow the robots.txt file of all new sites to be accessed.
- Make sure your new website is registered with Webmaster Tools.
- Stop the previous website.
A set of guidelines for a clean and efficient site termination when you stop operating your website.
- If you want to temporarily suspend operations, change the permissions of all users, except administrators.
- If you want to terminate the service, you must give a notice of termination for a minimum of one month.
- Abandoned websites are more likely to be spammed.
- When your domain expires, your website will be disconnected and transferred to your domain provider.
- If users visit your abandoned site, they may be redirected to low quality sites with objectionable content.
- Expired domains may redirect low quality websites with potentially objectionable content.
Optimize your website for Naver SEO and it’s a distinctive opportunity to leverage South Korea’s dynamic digital environment. Understanding Naver’s algorithm, using its various properties, and implementing good on page and off page SEO strategies will help you improve the visibility, authority, and user engagement of your website.