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    Intent Research vs Keyword Research for 2020

    Intent Research vs Keyword Research for 2020

    When you are doing keyword research or formulating a strategy for SEO, the important jobs that you need to do is understand searcher. Why they are looking for the keywords? Understanding this thought process of searchers can help you to better meet the needs as well as pull them on your website by making use of phrases and keywords that can provide the right solutions that they are searching for. There’re some kinds of keyword intent:

    Informational Intent – Here user is searching for complete information on what they have searched for. The users are not generally ready to pull their wallets, however, they make good leads for future purchases.

    High Intent –Here user wants to make the purchase immediately and in the near future. You will see terms that are revolving over purchases, shipping, deals, and more.

    Navigational Intent –Searchers use specific company or brand names, it is called the navigational intent, and users generally know who they are looking up or what they actually want. Your main job is ensuring that you make the journey to your web page and product that they want as simple as possible.

    Transactional Intent – The transactional intent users generally are the happy medium between both the users mentioned. The searchers want complete information before deciding to buy, however, they are in the prime position to know which product is good for them as well as buy it.

    What do you mean by keyword research?

    The keyword research is SEO practice for finding, analyzing as well as using phrases that people utilize for searching for information on the internet. Thus, it is all about knowing the language of the potential visitors or using such knowledge to optimize the content.

    Why doing keyword research?

    Because it’s the important SEO tasks as well as a good way of reaching people with the content.

    How can you do keyword research?

    Well, it is something the guide can help you out with.

    You do not need to worry, the keyword research is not any rocket science. When you understand basics as well as learn a few proven strategies (and useful tips and tricks), you are right to go!

    When to do the keyword research?

    The keyword research is generally the first step of search engine optimization or SEO of any site. Quite often, it’s required when you are:

    Looking for the new content ideas

    Optimizing the current content

    Looking for the new niche

    Who must do the keyword research?

    You can find any blogger, website owner, marketer and SEO specialist.

    A complete history of the keyword research

    Way people are doing keyword research has actually evolved with time. In the 2000s, the keyword research was decreased to visiting the Google Keyword Planner, and finding the right keywords with the highest search volume as well as stuffing them in your website text.

    What’s the keyword?

    Keywords are the word or phrase that user types in their search engine for finding some information on the internet. Some misused it, but Google responded with many algorithm updates from time to time. The goal of these updates was to know what users want or serve them with the best possible results. The important algorithm updates, which influenced in a way we are doing the keyword research:

    Google Penguin –Penalized unnatural keywords usage

    Google Hummingbird –improved semantic search & focus on the search intent

    Google Panda –penalized thin and low-quality of content & duplicate text

    Here are a few criteria that must help you to suggest if keywords fit your bill.

    Keyword’s relevance

    If a keyword has any relation to products or services that you offer, it is relevant. Keep in mind not just keywords that will describe the product and service straight fit in the category. You require those that will characterize various problems and requirements that your service will help to solve or satisfy.

    Keyword’s organic traffic

    Suppose you strive driving traffic on your site, you have to make sure that the keyword will do it. But, what you must consider enough amount of the traffic depends upon the industry. For example, suppose you work in a broad niche, such as touristic services, the keywords might have 10K to 100K searches per month, whereas in a few field-specific niches such as parachuting equipment, search volumes will be lower.

    To know whether the potential traffic is sufficient, you have to examine the competitive environment. To know the traffic volumes that the topic will produce, you will be quite sure which keywords to select and leave behind.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.