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    How to create a website silo structure for SEO

    How to create a website silo structure for SEO

    When it comes to blogging, everyone knows the process of siloing and organizing the right information on your site together. Often silo structure gets mapped out before launching it on your website. It is about relevant content on your website that is grouped together. Well, this allows you to illustrate it with a simple map.

    Reasons for using silo structure in websites

    SEO: It’s a top silo structure benefit and using the silo structure of a niche site right from the start reduces sandbox time and your site undergoes for some months after its inception.

    Amazing user experience: Any organized site will allow its visitors on the website to go through it easily. And they will find the most relevant content on the site when having a hierarchy. It makes navigational natural and you know that topical relevancy also plays a very important role in SEO. Thus, mobile reviews by popular health sites will not rank very high as any tech blog. Why?

    Having the posts pertaining to the topic linked over each other helps Google in determining its topical website relevancy as well as improves website semantics.

    With this silo structure, I am going to discuss it further, and send very high link juice over its desired content or rank easily for the keyword by leveraging or interlinking this content.

    Ease backlink building: When it comes to silo structure, you need to build over 80% links to the important web page.

    When silo web pages link to other posts or pages, link juice will flow throughout the entire website. The siloed structure will streamline the procedure of its backlink building.

    No left-out posts: Suppose the blog post is not linked by blog posts, it is left to index in Google SERPs.

    The silo structures will address these issues that are relevant posts in the silo page interlinked, and every post you create is under the relevant web page.

    Siloing SEO

    “Silos” relate to SEO.

    Search engines appear lazy.

    These websites with the most unorganized structure make it really difficult to know what the site is all about. This may impact the crawl budget or ranks. When it comes to “siloing”, websites (content groupings or link structures) it improves how bots can interact with the website.

    So, there are two important ways to silo your website:

    • Link silo –Leveraging internal links over various content.
    • Organizational silo – Best way to organize your website’s content.

    Let us unpack both of them in detail.

    Organizational silos

    By moving content in jars separated by the classification, you can create clear relevancy with the search engines. With the organized silos, you will have the content about many topics & still rank for all of them. The organizational silos make use of both content topics & physical URL structures for creating pockets of relevancy over your website.

    Link silos

    The links are what the search engine spiders utilize to crawl from one page to another. So, generating links to the website is one best way you can add authority, trust, as well as ranking power with the search engines (link building and link earning). Linking content with the website is one powerful ranking tactic, which has many benefits:

    • Helps distribute link juice from the inbound links over more pages
    • Lets additional ranking signs through anchor text
    • Helps the search spiders to crawl pages on the website

    Although highly debated, there is not any single right way of linking the content. So, to help you, we have listed some strategies that we use for the clients.

    Website Silo Structures Will Improve Your User Experience

    The smallest problem on the website will lead to several visitors clicking the back button when they arrive on the website. The important feature that your business site must have is clearly structured content. So, when your customers know what your site is all about at one glance & how you can get the information that they need, they will spend a little more time on your website. Using the silo structure on the website makes ease of navigation & can improve the user experience.

    Create Keyword Relevancy & Context

    When you are indexing the website, search engines actually consider the relevance of the keyword in relation to content on a webpage. It takes the context of a website into consideration too. For instance, the blog post about the healthy salad has to come under the category ‘recipes’ for making sense. To go further, the blog post has to fit into the website itself. In such a case, it can be a blog site about health & fitness. It does not make any sense for the blog about the home repairs and includes the post about the salad recipes. The keyword relevancy & context has to be in the proper place to increase the odds of being found on the internet.

    Using silos for organizing the content helps in creating the posts that are highly relevant to the overall theme & categories too. You can create higher odds of appearing because of the keyword when you make a suitable overarching context.

    Simple Interlinking

    When you are creating backlinks on your website, it is very important to make sure these backlinks help the users to discover the content on your website. The silo structure can allow you to link between the top categories and posts in the subcategories that will link back to the home page. This interlinking is highly valuable as it helps the search engine spiders to crawl your whole website. When your website is crawled, this improves the chance that the relevant articles & posts will get ranked for the specific search terms.

    No Ignored Content

    With the right interlinking, you will improve your chances a little to none of your site content will be overlooked by the search engines. The search engines make use of links to find content within the website.


    These are a few important things that you need to know when it comes Silo structure, make sure you keep these things in your mind.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.