Does Boosting Your Social Media Posts Work For Brands

The average click-through rate (CTR) of social media ads was 1.21%. However, what if you can increase this rate for your brand? Get paid boost posting features on social media platforms like Facebook, Instagram, LinkedIn and X!

Social media posts not only help brands boost CTR but also help in lead generation, brand visibility and awareness. This feature can be used by brands in a few simple steps to reach more people.

In this article, you will learn about boost posts, what they mean, how to boost posts, and the benefits and strategies of boosting posts.

Basics of Boost Posting

Boost posting is a marketing strategy where brands pay social media platforms to boost a post that already exists, to reach a wider audience. Brands can choose their target audience here and make the post visible on their feed. Also, note that the post will have a ‘sponsored’ tag.

Social media managers also believe that boosting the best performing content is more effective than boosting a new post or one that doesn’t have much engagement. Therefore, it is still a cost-effective marketing strategy to give your business a competitive edge.

What is a boosted post?

Boosted post is when you pay to have your content reach your target audience on any social media platform. In essence, it’s an organic post that you ‘boost’ (pay to) and turn into a paid ad that reaches a larger audience than your current followers. It’s a way to give your post a little extra push so it gets in front of more people.

Why do people boost their posts?

With organic reach on social media decreasing, businesses have been spending more on social media advertising. For smaller companies, the easiest and cheapest way to go is to increase their social media posts. Brands can get more results from the same amount of work by putting some money behind their organic posts.

How does a boosted post work?

Boosting a post is as easy as it gets in the world of social media ads:

1. Choose a post: Pick a post from your feed that you want to boost and ideally, it’s a post with the highest engagement rate.
2. Choose your targeted audience: Select a target audience you want to increase your post to. Demographics like age, location and interests can be targeted to make sure you’re reaching the right people.
3. Set your budget: Pick out the range you can afford to spend, and how long you want your boosted post to run. You can begin with as little as $5.

Boosting your post will make it appear in the feeds of your targeted audience with a “Sponsored” label to indicate that it’s an ad.

Things to think about when you are boosting posts

Here are some key considerations for your strategy when you choose to boost posts:

• Budget: Think about how much of your budget you have to spend, how you want to spend it, and for how long. How much of your budget should you pay all at once or spread it out over a long period? Do you want to stretch it across multiple campaigns or run it across multiple variations?
• Audience Size: You have to check your audience and make sure it’s not too big or too small. If you’re spending a few hundred dollars, you don’t want to target 100 million people because that’s not the most effective way to spend your budget. On the other hand, if you’re spending a million dollars, your audience can be substantially vaster.
• Targeting: When choosing your audience, you need to decide if you want to be broad or niche. Let’s say you’re advertising a big healthcare brand, and you want to know if you want to target healthcare professionals or anyone who has ever shown interest in health on social media.
• Objectives: Increasing your posts to match the creative and your KPIs. You can increase engagement, build awareness, increase website traffic, generate new leads, and more. It is essential to choose the right objective.
• Placements: When you boost your posts, you’ll rarely want to use automatic placements. Particularly for manual placements, think about format type and goals.
• Best Practices: You’ll rarely want to use automatic placements when boosting your posts. The platform may even encourage you to hit the button. But we don’t advise this. Instead, use each platform’s own ads manager to boost your posts, and you’ll have much more control over targeting, budgeting, placements, etc.

One of the best ways to get your content to a much wider audience and achieve your social goals is by boosting posts. For any mature social media campaign, you need to support your organic posts with a budget.

How to Increase Facebook Posts?

Boosting a post can be a game changer to break through the noise and get your content noticed on Facebook.

Here are the steps for Facebook boost posts:

Step 1:

Go to the post you want to boost and click on ‘boost post’ option at the right corner of the post.

Step 2:

Choose the goals that fit your marketing strategy. They can be getting more messages, leads, or calls. You can also choose the automatic option, which allows Facebook to decide the most relevant goal according to the existing setting.

Step 3:

Then, choose a call to action (CTA) and go through a detailed targeting based on a long list of options.

Step 4:

Decide how much budget and how long the post will be. As a result, Facebook will estimate how many people will see the post on their feed.

Step 5:

Check the post and click ‘boost’ to finish the process.

How to Boost a Post on Instagram

Step 1:

At the bottom of your post, click the “Boost Post” button.

Step 2:

Instagram will ask you before you boost your post if you want to get more profile visits, website traffic, or promotion views. Whatever your goal is for the specific post you wish to boost, make sure you choose the option that best fits your goal

Step 3:

After choosing your goal, you can pick from three different targeting options: Automatic, Local, and Manual.

• Automatic tells Instagram to target people who are just like your followers.
• Local lets you target people in a specific location.
• Manual lets you target specific people, places, or interests.

Step 4:

After you set your post’s budget and ad duration, Instagram will estimate how many people your post will reach and how many clicks it will get.

Step 5:

Once you’ve decided on your budget and duration, Instagram will ask you to review the parameters you’ve set and once you’re done, you can boost your business’ Instagram post.

How do you increase X (Formerly Twitter) posts?

If you want to get your tweet seen by people outside of your followers, boosting is the way to go.

These simple steps will start with-

Step 1:

Go to the tweet, select the tweet, and click on the view tweet activity option at the bottom of the tweet. Additionally, click on the select Promote this Tweet option.

Step 2:

Choose the goal from the list of options and then customize the audience by location, age, and gender for better targeting.

Step 3:

Decide how many impressions and engagement you want to see with the tweet by setting the budget.

Step 4:

Review and boost the tweet. Boost Posting on Social Media Platforms

How to Boost Post Reach on LinkedIn?

If you’re looking to increase the reach of your message within LinkedIn’s professional community, boosting a post can help you build your influence.

Steps for LinkedIn boost posting are easy-

Step 1:

Click on the boost post option present above the post you want to select.

Step 2:

Choose our objective and audience. In this case, audience selection options are profile based audiences (based on qualification, career, industry, job role, etc.), interest based audiences (based on people they are following, groups they are a part of, etc.) and existing audience groups.

Step 3:

Choose the start date, end date, and lifetime budget.

Step 4:

Just click on boost, and you will instantly be in front of a broader, targeted audience!

The Effect of Boost Posting on Social Media Platforms

The top benefits of boosting Facebook posts, Instagram posts, X posts, and LinkedIn posts is that this feature will increase engagement and reach. Other benefits and impacts are as follows.

A Cost-Effective Way to Reach the Target Audience

Specifically, boost posting is designed for brands to get to a highly targeted audience. It saves marketers and brands money and resources from advertising to the wrong audience.

Moreover, brands have different offers and products/services to add to their list. Boost posting is a cost-effective option for brands as they can choose the budget and the time for a post to be advertised. This prevents brands from paying for the same advertisement for a long time.

It is easy to promote time-sensitive information.

This is an effective way to market information to a broader audience faster. It is beneficial when you want to spread information about an offer or an event. Users can boost posting to set timelines that help spread time-sensitive details quickly.

Generate Leads

With boost posting you can select who you’ve targeting based on age, gender, location, category of interest and other such specifics so the post has more chances of reaching the right audience.

It also helps brands generate leads by allowing marketers to choose the ‘create leads’ goal option while drafting a boost post.

Increases Brand Visibility

Social media platforms are full of advertisements. In 2021, there were 3.8 million posts on Instagram with the hashtag ‘ad’. Therefore, how can a brand boost its post visibility in such a competitive niche?

Effective Boost Posting Strategies on Social Media Platforms

It’s not just about boosting posting. Growth Jockey thinks that there should be a systematic approach and strategy to amplify the results. Therefore, here are some essential tips and techniques that can boost brands’ posting efforts on social media platforms.

Target Audience In-Dept Understanding

This feature is based on the target audience, so users need to have an in-depth understanding.

To really leverage the power of boost posting, you should analyze the time users use the platform, location, age, preferences, gender, occupation, and all other relevant data. The quality of the content is what you should focus on.

The creative, informative and eye-catching visuals in the advertisement post/content, whether it’s a video, image, tweet or LinkedIn post, should all be there to help create the desired impact. Boost posting manifolds are very effective at amplifying the impact of high quality content.

Know Which Posts to Boost

This marketing strategy also involves knowing which post to boost. Marketers and brands should usually boost a post that is already doing well and getting attention. Such posts also increase the probability of being attractive to other target audiences.

But if you want to try out different content posts, then make multiple categories of audiences and test them out. Next, you will track and analyze which posts work for which target audiences. This will help you know what kind of post you should boost to a broader audience in the future.

Use Relevant Hashtags

By using relevant hashtags for boost posting, another great strategy to boost ROI. Hashtags in tweets get 2 times more engagement than tweets without them.

Therefore, the post can be made more visible by using popular, relevant posts and industry-specific hashtags on every social media platform. It also helps people to quickly find the post with hashtag search available. Combining this vast power of hashtags with boost posting can make brands easily reach their brand reach and visibility goals.

Prompt Communication

Marketers should also adopt the strategy of prompt communication, as 39% of customers expect the brands to respond to their comments within 60 minutes.

Whether it’s a boosted post or a regular one, responding to comments professionally, doing live sessions and replying to direct messages on time can help you build a strong relationship with the customers and make them feel valued.