Do you use Gulp to compile your Sass files or build your HTML or JS assets? If yes, then you also […]By Aayush
Search engine optimization (SEO) is an ever-changing field that is constantly evolving. The more time we spend on the internet, the more aware we become of the importance of search engine optimization. For businesses that don’t spend enough time on their own website, SEO is a great solution. It helps you to get your company’s website in front of as many people as possible, which helps in getting more leads, customers, and sales. The best way to do that, of course, is to understand how to use Baidu SEO best practices to get the most out of your SEO strategy. Once you have an understanding of these, you’ll have an easier time with your SEO strategy and it won’t feel like a foreign language. Keep reading to learn more about how to use Baidu SEO best practices and get the most out of your SEO strategy.
How to Use Baidu SEO Best Practices in 2022
Baidu is a Chinese-based search engine, similar to Google. They were the first search engine in China and they are the second most used search engine in the world after Google. It’s important to understand that Baidu doesn’t use a keyword-based algorithm. However, it does have four ranking factors: relevance, quality content, the popularity of the website, and backlinks. These four ranking factors are what help your company rank well on Baidu.
Relevance is one of the biggest factors when you rank well on Baidu. This is because if someone searches for a phrase that you don’t rank for, you will get no traffic at all from this person. The more relevant your business is to an actual query, the better chance you have of getting traffic from it.
Quality content is another important aspect of your ranking strategy on Baidu. If people can find quality content easily on your site or on websites that link to yours, then they will be more likely to trust your site as a result. It’s not just about having great content though; it’s also about making it easy for visitors to find this content by organizing it in a way that makes sense and follows user expectations. Popularity is another big factor when it comes to your ranking strategy on Baidu because high levels of popularity will help improve how often people see your website results and how long they spend there with each visit. Backlinks are
Learn the Basics
Most of the time, businesses are looking for a quick fix to their website’s poor performance. If that is the case for you, then you are doing it wrong. The first step in getting your website to perform better is understanding why it isn’t performing well. What are your website’s weaknesses? What are the most common mistakes on your website? Do you have enough content on your site? These are just some of the questions that will help improve your SEO campaign and get more traffic to your site.
Focus on Keywords
In order to get the most out of your SEO strategy, you need to focus on keywords. What are the keywords that people are searching for on the major search engines? This is what determines the success of your SEO strategy. You need to understand which keywords have a higher traffic and conversion rate than others. If you use these keywords on your website, it will increase your chances of getting found in search results.
Establish a Content Strategy
One of the most important aspects of your SEO strategy is the content you create. The more content you have on your website, the more customers you can potentially reach. If you want to increase your conversion rates and online sales, one of the best ways to do that is by establishing a strong content strategy. This means creating an editorial calendar and creating quality content that people will enjoy reading. Creating a content plan isn’t easy; it takes time and effort. You need to be strategic about what type of content you’re going to create. Once you have a company blog or social media feed in place, start developing landing pages for each topic. It is vital that these landing pages are optimized for search engines like Google so that they pop up when people search for these topics on their favorite search engine.
Use Schema Markup
Using schema markup on your website is one of the best ways to help your website rank higher in search engine results. Schema markup is when you add structured data to your HTML code, which makes it easier for search engines like Google to crawl and understand what your website is about. Search engines like Google use schema markup to better understand your content and how to rank it for online queries. This way, you’ll have a better chance of ranking for more significant keywords and phrases in search engine results.
Incorporate User Experience Strategies
One of the most important ways to use Baidu SEO best practices is to incorporate user experience strategies in your strategy. This will help you get the most out of your search engine optimization strategy. The more people that use your website, the more leads and customers you’ll be able to achieve with your website. One way to do this is by using pop-ups on websites. These are a great way to increase conversion rates as people are more likely to convert when they see something visually appealing. Another way is by using pop-unders, which appear after users click a link on a page. They can come in the form of new tabs or windows that slide into the browser window, providing more options for users who are browsing multiple pages at once.
Focus on Quality, Not Quantity
In order to get the most out of your SEO strategy, you will need to focus on quality. Search engines aren’t looking for quantity. They want quality content that is relevant and engaging. When you have a website full of content that isn’t relevant or engaging, it isn’t going to do well on search engine results pages (SERPs). Of course, this is easier said than done. You might be able to find a lot of content for your website, but if it doesn’t appeal to your visitors, it won’t be worth anything. Take the time to create content that appeals to your audience first and then focus on how many people can see it and come back for more. This way, you will get the most out of your SEO strategy.
Incorporate Meta Tags and Schema Markup
Baidu SEO’s best practice is to use meta tags and schema markup. Meta tags are the keywords that you want your website to rank for in search engines. If your website has a product that is relevant, then placing the keyword for that product in your meta tag will help you get more exposure. Schema markup helps you label your website with important information, like where it’s located and what its mission statement is. This will improve your company’s credibility and help users find what they need more easily on your website. Each of these Baidu SEO best practices should be incorporated into your SEO strategy to help optimize traffic from search engines like Google, Baidu, and Yahoo.
Adding content on the platform of Baidu
In most cases, the Chinese will always search for a particular keyword when researching a topic. Most keywords are searched and contained in mandarin Chinese, hence most keywords are contained in this form which is the simple and optimized Chinese language. Baidu mostly prioritizes websites developed in the Chinese domain. To host your sites on Chinese servers increases accessibility and complies with Chinese regulations.
This is fundamentally at the heart of every SEO. This kind of campaign is where websites are featuring bank links to your URL, the more the backlinks, the more the features you generate for your listing on Baidu, abiding musty the more optimized you are, the more the indicator of legitimacy and quality you are believed to possess.
Original, quality content
Chinese content produced of quality by professional copywriters is key and mandatory for building reputable and quality content. One needs to establish himself/herself as the expert and specialist in a specific field of contest. In Baidu, the site oftenly blog posts are usually shared of articles in forums which are still key sites for the development of your reputation.
Baidu is so unique not like google. Creating high-quality content is at the heart of optimizing for Baidu, fulfilling Baidu-specific technical SEO requirements, building a massive volume of links, and conforming to Chinese mandatory law and censorship law is at the heart of every successful move made for Baidu. All this content is mostly based to business to business conception.
Basic SEO Requirement for Baidu
- Non duplicated content: Duplication is highly penalized in Baidu, every piece of content in a Baidu article should be unique from another.
- Language Use: Baidu prefers simplified and traditional characters in the Chinese language. It does not like Romanized character content.
- Content Definitions: Most Chinese words have more than one meaning, when wrongly used more so in the context of Baidu it brings something different in meaning for the intended user definition.
- Content quality: For good ranking to be achieved Baidu relies heavily on content quality, every page on the site that you want to rank should have a minimum of 300 words of unique content.
SEO does not have to be a difficult process. With Baidu SEO best practices, you can learn how to use search engine optimization in your favor and get the most out of your SEO strategy.