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    As the person in the SEO field who is going to learn about SEO for that person, it is a very important thing to know what use of the anchor text is and how it can be beneficial for the ranking of their website.

    What is Anchor Text?

    Anchor is a visible, click-able part in a hyperlink. Such as <a href="https://www.serpwizard.com/">This link</a> which is redirected to the homepage of our website.

    HTML Code for Anchor Text

    <a href="https://www.example.com">Example Anchor Text</a>

    Anchor Text SEO Best Practices

    Anchor Text is one type of link which is visible and you can click on that then it will redirect to you on the other page of a website. It is used in the text and in contains another link in that text. You can click on this link to go to the other page. It is very important for a website. Anchor text is that thing that tells the search engine about the link to your website. Suppose you are going to create a link on the other website with an anchor text which can be your keyword. So, after creating this link when the crawler of the search will come to that website and get the link of your website with your keyword then it will give a better result to your website for that particular keyword. This is the way that tells you the importance of the anchor text.

    How to Use Anchor Text for Better SEO

    SEO is a field that changes every day according to the new updates of the search engine. Now it is very important to use your anchor text carefully because you can get penalized by Google for the same keyword in all hyperlinks.

    According to the new updates of Google, it is very important to use variation in your keyword because when you create more backlinks on the same keyword then it can be harmful to the ranking of your site. It is good to use variation in your keyword because now crawlers of Google are very smart and they differentiate between two keywords that they are the same or not. For example, natural and organic both are the same things and the crawler of the search engine knows the difference between these keywords.

    Anchor text is one of the most important elements of on-page SEO. It is the text that is used to link to other pages on the internet, and it plays a vital role in how search engines determine the relevance of a website.

    There are a few things to keep in mind when optimizing anchor text for SEO:

    1. Use keyword-rich anchor text: Anchor text should be relevant to the page it is linking to. Using keyword-rich anchor text will help search engines understand what the linked page is about, and will also help improve your website’s ranking for those keywords.

    2. Avoid over-optimization: Using too many keywords in your anchor text can actually hurt your SEO efforts. Search engines may view this as “keyword stuffing” and penalize your website accordingly.

    3. Use diverse anchor text: Using the same anchor text over and over again can also hurt your SEO. Be sure to mix up your anchor text, using a variety of keywords, phrases, and even brand names.

    4. Make sure your anchor text is relevant: Finally, it’s important to make sure that the anchor text you’re using is actually relevant to the linked page. Using irrelevant anchor text is a surefire way to get penalized by search engines.

    5. Use anchor text sparingly: Just as with anything else, too much of a good thing can be bad for your SEO. Anchor text should be used sparingly, and only when it is truly relevant to the linked page.

    When used correctly, anchor text can be a powerful tool for improving your website’s SEO. By following the tips above, you can ensure that your anchor text is helping, not hurting, your chances of ranking high in search engines.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.