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When you are going to create a new website for products or services then the biggest factor is the choice of your website domain name. So when you choose your domain name then it is good to choose your domain name according to your product.
What is Partial Match Domain (PMD)?
Starting a new website is the biggest factor for any online business today and after starting it is very hard to get a better ranking on the search engine result pages. So, a partial domain name is a technique that can help you to get a better ranking quickly. A partial domain name is a process of choosing your domain name according to your product and services. Sometimes if you are having a domain and your domain name is different than the product and services which you are providing then it can be very hard for you to get a better ranking in the search engine.
So, if you select your domain name according to your product and services then it can be very helpful for you to get a better rank but there is a factor that you need for brand value before using your domain. For example: when a person is searching for Nike shoes then nike.com will come on the top of the first page of the search engine because their brand name and product name are the same.
Partial Match Domain v/s Google Update:
Before Google was considering those results well which are coming on the top because of the similarity of their products and domain name but now according to new updates of Google it is going to reduce the strength of the exact match domains to give more relevant results to the users. After the update of the penguin partial domain, it goes back from the top of the search engine to the other pages. Google penalizes these sites but its meaning is only that you cannot get benefit with the partial match domain which you are getting before.