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    How Website’s Design and Structure Affects SEO

    How Website’s Design and Structure Affects SEO

    Website structure holds up a significant role in SEO that most of us fail to understand about. It is important to have a compatible website structure that supports different user devices. Often is the case that designing a site structure is overlooked and this is set to cause an upset in the search results.  A website structure has to offer a good user experience apart from the informative content that is placed on the website. This is how users continue to spend time on your website and make use of your services.

    Crawling Significance

    The crawlers created by Google, index your website content and post it to the search results. As it is understandable, better your website structure is, easier it is for the crawler to index your website. This is why it is essential to have a website structure that is easy to access the content that the website carries. It is advisable to have a website structure that gives you an option to locate any content in the website, in not more than three clicks. This can be assisted by providing internal links, which also allows addressing the user in an effective manner and avoiding the contents go unavailing. Using the right keywords to locate the content through internal links is conscious way to navigate through the website.  This not only reduces the depth of the website, but also improves the user experience to work with.

    Influential aspects

    A good website structure provides site links to increase the accessibility and to easily navigate through the website. Website offering site links have a positive effect on the search results as they direct the users to information real quick. Connecting the user with information and making them easy to find is crucial for better user experience. Good organized content and avoiding duplicate pages also tend to improve your SEO. Duplicate pages are a mess to work with and when the crawlers experience duplicate pages, it generally interprets it as a spam. Therefore it is advisable to avoid contents supported through duplicate pages. Site speed also carries an importance in pushing up your search results.

    User Experience

    Important of all the aspect is providing a user with the experience that tends to bring them back to your website again. Avoiding time snatching links and linking the user to the relevant information specially adds up strength to your website. The ability of the website to organize and present the content in different devices is also essential. With the rise of smart phones, better the website being mobile friendly better is the chance to boost your search results. Well organized, easily accessible, compatible website structure increases user experience and holds up the user to spend more time on your website.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.