In the SEO world, topical authority is becoming increasingly important. But what exactly is it? And how can you ensure that […]By Aayush
SEO is a field which is changes according to the new updates of the search engine. Remember that a few months ago Google’s head of search spam released a warning for the ghost networks that warning was “Thinking of ghost-related puns for a spam network”. They try to look super natural but using them will dampen your spirits.
Google is working hard for the spam networks and more links and it is in their mind. Google is working in this area for more than ten years. It was a sign that Google is released a new update to kill spam networks then after this update, it was seen that many users affected by this update are using SAPE networks. When Google get complaints from these people then they contacted them but they found that it is working well for some SAPE webmasters. I have seen many complaints about this network from some people that their rank has dropped down. I am not sure that it was because of this network or any other reason but it seems that Google has stepped up.
This is not surprising. Google is continuously targeting networks that are accepting payments to give backlinks and outright link spam. The real thing is that Google is regularly refining its algorithms to give better and more relevant results to their user to give the best search experience to them. The reason for refining the search result is that if Google will show over-optimized results then people will not believe in their results. Google is serious about its market reputation and share. That is why Google is trying to kill spamming and continuously updating its algorithms.
What is to be done to overcome this problem?
- You need to think that if you are getting links from these types of networks that are directly pointing to your site then it is time to quit these links from your site.
Always try to make backlinks from the networks that really have a better reputation over the internet and are relevant to your products and services.