SEO is field which is changes according to the new updates of the search engine. Remember that few months ago Google’s head of search spam released a warning for the ghost networks that warning was “Thinking of ghost related puns for a spam network. They try to look super natural but using them will dampen your spirits.??? Google is working hardly for the spam networks and more links and it is in their mind. Google is working in this area more than ten years. It was a sign that Google is released a new update to kill spam networks then after this update it was seen that many user affected with this update that are using SAPE networks. When Google get complaint from these people then they contacted with them but they found that it is working well for some SAPE webmasters. I have seen many complaints about this network from some people that their rank has dropped down. I am not sure that it was because of this network or any other reason but it seem that Google has stepped up.
This is not surprising. Google is continuously targeting networks which are accepting payment to give backlink and outright link spam. The real thing is that Google is regularly refining their algorithms to give better and relevant results to their user to give the best search experience to them. The reason of refining the search result that if Google will show over optimized results then people will not believe in their results. Google is serious about its market reputation and share. That is why Google is trying to kill spamming and continuously updating their algorithms.
What is to done to overcome this problem?
- You need to think that if you are getting links from these types of networks which are directly pointing your site then it is the time to quit these links from your site.
Always try to make backlinks from the networks who are really having a better reputation over the internet and relevant to your products and services.