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    Breadcrumbs, or breadcrumb navigation, are a type of navigation that shows the user’s location in a website. They are horizontally arranged text links separated usually by the “greater than??? symbol (>) which will show where the user is based in the hierarchy of the site. A lot of times breadcrumb navigation is overlooked in the design process, since a lot of people still see it as something unnecessary. But the true is that this type of navigation can certainly increase usability of a site. For websites with a lot of pages, for instance, breadcrumbs will make it easier for the user to find their way around. Specially because with this type of navigation the user can count on an alternative navigation method and won’t need to click the back button, they just need to check the breadcrumb path and navigate around with fewer clicks, using the given path to navigate from place to place.

    A Guide about Breadcrumbs Google SEO

    Breadcrumb navigation will enhance navigation experience by making clear to user where they are in a website. This is why breadcrumb is a great option for e-commerce websites, specially the ones with logical categories of products. A website with clear hierarchy and logical categories can take full advantage of breadcrumb navigation by showing exactly the path the user took to get where they are and also allowing the user to navigate their path effortlessly. The main gain from breadcrumbs is that you can pinpoint the user inside the hierarchy of your page. So if you have several different levels of product, this is a good way to makes things easier for your users.

    Remember that the breadcrumb navigation is an auxiliary navigation system; they compliment the primary navigation of website and should never replace primary navigation. Think of breadcrumbs as a visual aid to show your user’s location. Think of it as a simple way to position your user within sections and pages of your site. For e-commerce websites it is important to retain users and convert visits into sale. This is why breadcrumbs can help facilitate navigation and make it easier for the user to know their way around and find what they are looking for. A lot of times navigation in e-commerce websites are frustrating and users give up finding what they are looking for.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.