A Guide about Breadcrumbs Google SEO
Breadcrumb navigation will enhance navigation experience by making clear to user where they are in a website. This is why breadcrumb is a great option for e-commerce websites, specially the ones with logical categories of products. A website with clear hierarchy and logical categories can take full advantage of breadcrumb navigation by showing exactly the path the user took to get where they are and also allowing the user to navigate their path effortlessly. The main gain from breadcrumbs is that you can pinpoint the user inside the hierarchy of your page. So if you have several different levels of product, this is a good way to makes things easier for your users.
Remember that the breadcrumb navigation is an auxiliary navigation system; they compliment the primary navigation of website and should never replace primary navigation. Think of breadcrumbs as a visual aid to show your user’s location. Think of it as a simple way to position your user within sections and pages of your site. For e-commerce websites it is important to retain users and convert visits into sale. This is why breadcrumbs can help facilitate navigation and make it easier for the user to know their way around and find what they are looking for. A lot of times navigation in e-commerce websites are frustrating and users give up finding what they are looking for.