The unfortunate truth about SEO is that as soon as a strategy works, immediately everyone uses it. And everyone includes spammers. Keywords are losing relevancy and back linking now looks spammy. The old, faithful SEO strategies of 2013 have been corrupted and discarded. As you can see, 2014 will be a year of changes for online marketers.
So what actually works now?
In 2013, we advised you to tone down the keywords as Google was no longer giving them the same SEO weight. Now in 2014, keywords should be limited even more. Optimize for keywords heavily on your business’s website, just make sure the content reads well and sounds natural as Google is still opposed to keyword stuffing. Individual product pages are helpful for optimizing a diverse amount of keywords without weighing down your homepage.
The easiest keywords to rank for are localized. If you are a local business, optimize your website for your region. Get listed on Google Places and get reviews from customers on Google, Yelp.
This may come as a surprise, but installing Google Analytics is a great way to help your SEO. Many website owners understand that Google Analytics can alert them to their best keywords. However, it’s clear that Google also uses the information gleaned from analytics to determine your site’s worth. Visitor behavior factors into Google’s algorithm.
Here’s a tip for your website that you won’t normally see on a post about SEO as fix your 404 error pages with a 301 redirect. Having dead pages hurts your SEO because Google views that poorly. Remember it’s all about the user, and a dead page is not helpful at all to the user. Use your Google webmaster tools to find the exact pages that need redirects.
In a nutshell, with many of the old strategies being scrapped, the best thing you can do for your website is to follow Google’s timeless advice of providing informative, valuable content to your customer. Concentrate the majority of your allotted SEO time, effort, and funds on social media engagement and on-site improvements. These methods will be the most lucrative ways to improve your pagerank and your conversion rates.