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    SEO Guide to Google Boolean Search Operators

    SEO Guide to Google Boolean Search Operators

    For anybody that has been doing Search Engine Optimization for a long time, advanced Google search operators—that is, special commands, which make the regular ol’ searches appear laughably basic—are not new. It is simple to remember most of the search operators. They are short commands, which stick in your mind. However, to know knowing how you must use them efficiently is a different story. Most SEOs know the basics, but some have mastered them.

    SEO Guide to Advanced Google Search Operators

    In today’s industry, we will safely assume you know your way over Google already. That is why we will begin with advanced operators. The operators help you to navigate some specific websites and narrow down your search in such a way most laymen do not have to do.


    Limit the search to a single site. You may do a general search and check in case your indexed web pages match up to your database.

    Use to:

    Find any internal duplicate content & other SEO errors.

    Find out link opportunities on the specific website. (the industry websites have got covered direct competitors, however not the product, in the comparison post)


    Sister operator of the website. It allows you to select the specific source of Google News. (Very useful in case you need to cite some specific news sources while you write down the news pieces.)

    Use to:

    • Find tidbits and quotes to spice up the content.
    • Source news pieces for reliable websites.


    Intext informs Google that you are looking for results where the text comes in the body of a page. (If a text comes in the title, and not body text, it will not get returned. As it functions in the same way as normal Google results, there are not several advanced uses. We have kept this in our list to contrast this against the next operator “Allintext.”


    Generally, the same as intext, however, each word in the query needs to be in the body text of the web page. Or, Google doesn’t include this in the results. Essentially they functions as “ ” quotes on the individual words.

    Use to:

    • Force the right results for the long-tail keywords.
    • Find accurate quotes.


    Intitle informs Google that you just want the results where web pages include the search term in the meta title tag. The operator helps you to know how many pages a search phrase.

    Use to:

    • Find backlink opportunities.
    • Check out different levels of the competitiveness of keywords.


    Same like intitle, but makes sure each word in a query is in the title meta tag. Suppose you sold air pods on the eCommerce website you can use the operator to find some other websites having ‘air pods’ in the titles.

    It is an easy and quick way of spotting the direct competition.

    Use to:

    • Gauge levels of the content dedicated to the long-tail keyword.
    • Find direct competitors.


    Just like with Intext and Intitle, Google can return the results where search words get included in the URL. This often will drastically decrease the search volume and will be handy to find the potential direct competitors.

    Use to:

    • Filter out poor results.
    • Find backlink opportunities.
    • Find any direct competitors.


    All types of words included in a search query should be in the URL to become the result. For the long search phrases, it often returns just some or no search results at all.

    Can be used for:

    Filter out poor results for popular topics.


    Filetype: informs Google to return just results of, you have guessed it, a specific kind of file. It’s very useful when searching for the research that is often in PDF and other document formats, instead of HTML.

    Use to:

    Find out original research, case studies, and statistics quickly on some topics.


    Related: is one operator that helps in finding websites that are related to the specified URL. Using this is an illuminating look at how Google categorizes the website and its competitors.

    For instance, if we look at results for airbnb.com, then it returns normal SEO suspects, but a few peripheral competitors for the attention.

    Technical Audits

    When it is done rightly, the technical SEO audits are complex and will have more than 200 factors to think of fixing, particularly for large websites. However, it isn’t only about spitting out the results of the tool and sending it to the client. Anyone will do that. Any SEO experts who are worth their salt can put together the custom strategy client will use to prioritize the SEO tasks as well as get the website from where this is to and where it has to be. That is where the power of the technical SEO audit generally comes in.


    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.