Do you use Gulp to compile your Sass files or build your HTML or JS assets? If yes, then you also […]By Aayush
Press Release SEO: A Complete Guide for Bloggers and Journalists
Have you been asked to write a press release and wondered how you should optimize it for search engines? Or do you want to learn the secrets of getting more traffic from press releases?
If you’ve answered “yes” to either of those questions, you’ve come to the right place!
In this post, you’ll learn everything you need to know about press release SEO
Why You Should Care About Press Release SEO in 2022
If you’ve been in the blogging or publishing industry for any length of time, you’ve likely heard the term “SEO” thrown around by your colleagues. It stands for “Search Engine Optimization,” and it’s the process of optimizing your content to be visible to the millions of people who use search engines every day.
In other words, SEO is the process of improving your content’s visibility on page one of Google, Bing, and other search engines by:
Placing your content on the first page of Google, Bing, and other search engines
Boosting your content’s position on page one with the use of keywords and keyphrases
Increasing your content’s visibility within your industry and niche
The 3 Best Practices of Press Release SEO in 2022
There are three key areas of press release SEO you’ll want to focus on for optimal success.
These three areas are the pillars of press release SEO, and they make up most of the optimization process.
These three pillars are:
- body text
Step 1: Choose a Topic That Piques Your Interest
Before you even think about writing a press release, you need to choose a topic that piques your interest.
You can’t create a press release about a topic that you don’t find interesting. If you don’t have anything to say, then you can’t say it well enough to be included in a press release.
Start by looking for topics that interest you. The more you enjoy doing research, the easier it will be to find topics for your press releases.
Next, review the most-searched topics on Google. What are people in your field talking about?
Now, brainstorm some topics that you’d like to read more about.
These two steps will help you narrow down your topic selection and pique your interest.
Step 2: Narrow Your Topic Selection
Once you’ve chosen a topic, the next step is to narrow your topic selection.
Jot down the headlines that come to mind when you think about your topic.
Do this as a brainstorming exercise to help you get creative with your headlines. You can come up with as many headlines as you’d like but aim for at least 3 to 5 headlines.
Next, look at the headlines you’ve generated and eliminate any that don’t seem to fit with the direction you’d like to take with your press release.
Pick headlines that intrigue you and that pique your curiosity.
Don’t worry about coming up with the most keyword-rich headlines at this point. You’ll create a carefully-devised strategy for keyword optimization later on.
Step 3: Write the Body of Your Release
The third step is to write the body of your release.
Write about your unique angle and the impact your content will have on readers’ lives.
Be specific, and don’t over-explain. Avoid going into great detail about your company, your product, or how you’re going to make money with your product. Instead, focus on the benefits your readers will receive by reading your content.
Aim to keep your body text between 1,200 and 1,500 words.
Step 4: Add Images and Links
The final step is to add images and hyperlinks to your release.
You can add up to 5 images and 10 links per page, and you can upload them using the Wufoo uploader.
You can add alt text to your images if you’d like them to be visible to the visually impaired.
Keep your body text clean, and add only the links and images that will help you tell your story.
That’s it! You’ve successfully written and published your first press release.
Press releases are an excellent way to introduce your company and product to a large readership. They are also a great tool for bloggers who would like to share their vision with a wider audience.
Now that you know what you need to do, let’s get into the details. Keep in mind, that there is no one right way to do it. Every release is different, and what works for one publication may not work for your blog. However, by following these steps, you’ll be able to create press releases that:
- Attract the reader’s attention
- Engage the reader’s interest
- Convey your information clearly