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    When Google launched penguin update then many sites got penalty by this update. Google punished those sites that are having thousands of backlinks on the different without relevant category to get a better ranking in the organic searches. Today, we are going to discuss with you about the Negative SEO Case Study.

    What is Negative SEO?

    As the name indicates negative SEO can be anything malicious someone does to harm ranking of your site. Negative SEO is a term which is used to know about the backlinks of a website that they are good or bad for the organic searches of a search engine. It means that they have punished you for the tons of low quality backlinks on large number of websites.

    What are the Negative SEO Signs?

    When your ranking is on the top of the search engine result pages and suddenly it’s down then be aware and stop link building process for some day or less it because it can be the new update of the Google and can be bad for you. Sometimes your competitor does not affect with the updates of the search engine then it mean that they are having quality backlinks that is why Google is not going to punish them.

    Usually it affects those sites that are getting links from the low quality sites with less Page rank or more links from the same site.

    Do not be a victim of negative SEO

    If you are having a website then it is not good to become a victim of negative SEO. The reason of this is that Google do not consider those sites good which get punished by the updates of the Google and once your ranking is gone down then it is not possible to get it again in less time. It can take more time to rank well again than the usual.

    Avoiding Unnatural Link and Penguin Penalties

    A complete audit of the site can less the chances of the site get penalized from the Google and losing close 50% of their traffic. It is good to know about your competitor’s backlink how they got affected by the update of the Google and what are the links for which their rank is down. It can help you more to less the chances of getting penalized by the Google.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.