Do you use Gulp to compile your Sass files or build your HTML or JS assets? If yes, then you also […]By Aayush
Local SEO is the process of ranking a website well in local search results. While the internet has connected people from all corners of the world, local SEO has remained challenging. It’s no wonder why this topic is so popular among SEOs and website owners alike. If you’re serious about ranking higher in local search results, you need to read this post – the Local SEO tips in this guide are the definitive guide to local SEO in 2022.
Jump-start your local SEO today
So… you’re ready to get started with local SEO, but you aren’t quite sure where to start. We get that.
If you’re like many business owners, you’ve probably been researching local SEO methods and strategies for months now and still aren’t sure which approach will work best for your situation.
Well, don’t worry! We’ve been there before. This guide is the result of our experience and expertise in local SEO. We’ll walk you through the top 3 proven strategies for jump-starting your local SEO efforts and get you ranking in your city or neighborhood in a month.
Optimize your on-site content
First and foremost, your content is king when it comes to optimizing your local SEO.
The more you write, the easier it will be for Google to find and rank your page. So, if you’re planning on promoting your business on Google and other search engines, it’s a good idea to get acquainted with the basics of SEO. You’ll learn what’s required to write high-quality content for your local SEO campaign and create an online presence that will increase your online visibility.
Write a great description for your business
When you’re first getting started with local SEO, it’s a good idea to have a great local SEO description for your business.
As we mentioned earlier, this is what Google uses to rank your page. If you’re missing something that would add value to their search results, you could be penalized by Google. So, include the following details in your SEO description:
- Your business name and basic details
- The type of service you offer
- The hours of operation
- Your prices and payment methods
- Your address, directions, and contact information
Target the right keywords in your local SEO optimization strategy
Now that you’ve got your on-site content sorted out, it’s time to focus on your local SEO keywords and local SEO optimization strategy.
First, let’s talk about the importance of targeting the right keywords in your SEO strategy.
If your page is not optimized for the local keywords your customers are searching for, Google will not rank your page in their organic results.
Your local SEO keywords should be specific to your local market. For example, if you run a beauty salon in Miami, you’ll want to include keywords such as “beauty salon Miami” or “lady beauty salon Miami” in your local SEO strategy.
Next, let’s talk about the importance of including keywords in your content.
Use location targeting in Google Adwords
If you’re optimizing your PPC (pay per click) ads with Google, you should include location targeting.
This will ensure that your ads appear only in search results that include your area or location.
When location targeting is enabled, your ads will only appear in search results that include your location’s geographic/geographical area.
For example, if you live in the New York City borough of Staten Island and you’re advertising eyeglasses, your ads will only appear in Staten Island results.
Don’t forget about Google My Business
You should also include your Google My Business page in your local SEO strategy.
This is another way for Google to discover and promote your business. You can also add additional information to this page such as opening hours, services offered, and more.
If you’re not actively using your Google My Business page, you’re missing out on an opportunity to boost your local SEO.
Link to high quality authority sites
Last but not least, link to high quality authority sites.
When you own a high quality website with authoritative content, links from high authority sites will boost your local SEO.
You can add these links to your website via a plugin or a service like Authority Labs.
With this plugin or service, you can easily add high quality links from various sites such as Wikipedia, YouTube, Google, and more.
When you link to high quality authority sites, Google will consider these sites as trusted resources and use them to determine the quality of your site. This will help your site rank higher in search results for all your relevant keywords.