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    Importance of UI and UX in SEO

    Importance of UI and UX in SEO

    UI an UX are vital particulars in boosting the website content. It is an integral part in creating a first impression on the user and by efforts making a customer out of visitor. It builds the connection with the customers and intents to deliver information regarding your business services to the user.

    Team Play:

    Both UI/UX and SEO perform together in drawing customers to the website. SEO is essential in boosting your search rankings which acts as a pathway by leading the visitors to the website. Proper User interface helps the visitor to find the required information and blissful user experience assists in starting an interaction with the potential customer. SEO and UI/UX are dynamic partners in attracting customers on the website.

    Support your content with Graphics:

    Good graphic supports helps in churning your website look more attractive and helps in creating an aura essential for UX. Not only does it creates a good aesthetics to the website, but also improves in being informative to the visitor. It helps in delivering the effective idea to the user and draws interactions from the user.

    A Responsive website:

    As technology continues to amuse, more and more people use various devices like smartphones, Laptops and tablets to visit the website. It is essential to make a good UI platform to support the devices and be compatible with them. Better response from the website leaves a lasting positive note in the user’s mind. A mix of UI/UX is crucial to create interaction with the visitors to the website and turning then to potential customers.

    Also there is no better way to rack up the customers than by identifying the potential customers and connecting to them using the social platforms available.

    UX vs SEO

    • UX holds the website design structure that is essential for SEO and SEO has the figures connecting the UX. UX and SEO partner and operate together in achieving the same goals.
    • Good Website structure leads to stand out User Experience. It should appeal the visitor to stay in the website and continue to be informative to the user. Any information in the website should be retrievable in not more than three clicks.
    • Interactive and inviting websites are successful in matching the wavelength of the users and avoid bouncing off from website.
    • Significance of user experience is not only limited to the accessibility of the information or interaction with the visitor, but in making a customer out of the visitor by creating good first impressions and right experience to the user.

    Both UI and UX have a consequential effect on selling your business to the customer. Good mix of SEO and UI/UX will help in making a best platform to trade your business service and add a great deal of value to your business.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.