What is SEO Tracking?
SEO results are important for any website’s business and growth. But only obtaining results will be of no use if you are not properly monitoring your and tracking your SEO results to increase your profits. But the process of tracking these results is not that simple. But by following a few tips and tricks you can easily monitor your SEO results and make changes accordingly.
The most important thing to track SEO changes is to find out which metrics affect your business the most. Once you determine these metrics then you can easily keep track of them to monitor the SEO changes and graph your progress. But the web is full of many metrics. The goal is to obtain valuable information from tracking your SEO by using the right metrics. But you do not have to settle for just one metric. If you find yourself a few metrics that work the best for your website then the report you obtain by tracking your SEO will be comprehensive, useful, and easy to manage. Once your report is ready, you can just have a look at it and get any information that you are looking for, on the go. One of the most important is understanding how your site is currently performing in search engine results pages (SERPs). This can be done by using a variety of tools, such as Google Search Console and Moz Pro.
What are SEO Metrics?
From our discussion above, it is apparent that metrics are a very important aspect of SEO tracking. In order to find out the metrics that work for you, you first need to understand what the term actually means. A metric is essentially a singular piece of data that can be quantified. It is free from any ambiguity as it can be quantified mathematically. So metrics can be used as a unit of measuring your success on the web.
What are the SEO Metrics you should be looking for?
There are thousands of metrics available on the internet. But not all of these are suitable for your site or business. While all of these can give you some sort of useful information, you need to optimize your metrics for the best results. To find specific solutions to your problems, track the performance of one specific page and find out how a particular strategy is working out, you need to collect only that data that is optimized to your needs. You can narrow down the data you actually need and track your performance accordingly. This is where the tips and tricks come in handy to measure your result and make changes for your progress.
- Traffic collection
Out of all traffic that you are drawing to your site, you need to narrow down on only one particular kind. That is the organic traffic. All the visitors that come to your site specifically via organic search form organic traffic. This is because total traffic gives you an idea of how your website is performing in an overall sense. But to develop an SEO strategy that brings you maximum benefit you can only focus on the organic traffic. That will give you an insight into the direct impact SEO has on your website. You can use these reports to also make long-term predictions and changes with respect to SEO.
- Click-Through Rate
This is also called CTR which is an indicator of what is the percentage of users who come to your website after finding it in their search results. This shows you how effectively your keywords are working in the SEO process to get more visitors to your website. You can use this indicator to know if your website is attractive enough for your users. As a result, it also lets you know if your title tags and other meta descriptions are working properly. In case your click-through rate is high your title tags are working properly and increasing your reach adequately. But if these rates are low then you need to improve your keywords in order to enhance search engine optimization. Over time you can also track the change in this rate to find out the title tags and meta description that work the best for you.
- The rate at which users Bounce
Sometimes it so happens that a user lands on your page and then does not move on to another page. This is what is referred to as ‘bouncing’. And when you calculate the percentage of such users who bounce you can obtain the bounce rate for your website. This essentially tells you the rate of users who choose your page over any other page that is displayed on their search results. So depending on whether the bounce rate is high or low you can find out if users prefer your website or not. The relationship between bounce rate and success of your site is such that, lower the bounce rate better is the performance of your website.
- The speed at which your page functions
A page that is slow and lags in functioning can never attract a lot of users. You need to make sure that your website functions smoothly and efficiently. Your website will automatically rank better in search results if users have had a smooth experience. There are several tools available on the web to track this metric easily. When you monitor this metric you can also easily spot any defects that may be present in your website which might be causing it to lag and be slow. Then you can start working on these issues and correct any problems to make your website work faster and better.
- Rate of conversion
Only getting visitors is not sufficient, you also need to convert your visitors into customers to earn real profits. This is because this indicates how your SEO strategy is really impacting your business. if your conversion rate is low then it is a matter of concern as you may not be getting proper returns for what you are investing in your business. Using this metric you can easily determine what are the factors affecting your profits. If you are getting a lot of visitors but not able to convert them this clearly means your website is functioning properly and it is your business strategy that needs some work.