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    How To Name Your Images For SEO Success

    How To Name Your Images For SEO Success

    ‍Search engines like Google have a way of rewarding websites that are good at what they do. For instance, a website that is constantly ranking well for relevant keywords will have a better chance of showing up in search results. The same goes for SEO images. Websites that have a better grasp of the importance of keyword selection will always have a better chance of ranking higher in search engine results. That being said, it can be difficult to come up with images that appeal to both humans and search engines.

    Luckily, there are several tips and tricks to name images for SEO in 2022:

    Keywords

    The first step to naming images for SEO is to choose keywords for your images. You can choose from both broad and narrow keywords to name images for SEO. Broad keywords target a general audience and may include terms that are specific to the topic of your site. On the other end of the spectrum are narrow keywords that are specific to a specific product or service. When choosing keywords for images, think about the words people use to describe your products and services. For instance, people may also use the word “innovative” as a keyword when searching for new products.

    The name of your image includes at least 1% of all the keywords you’re targeting for your SEO campaign. This will help to ensure that your image is found when people are searching for related information. Additionally, it’s important to include keywords in the filename as well – this will help Google index and rank your image more quickly.

    Descriptive Words

    The next step in naming images for SEO is to choose descriptive words. Though keywords are important, they lack context. That is, keywords don’t provide any additional information to the visitor. On the other end of the spectrum are words that are extremely specific and don’t offer any helpful context to the reader. When naming images for SEO, choose words that are both specific and helpful.

    Combine Keywords and Descriptive Words

    Keywords and descriptive words are both important to naming images for SEO, but it can be easy to get carried away. When naming images for SEO, avoid using too many keywords or too many specific words. Instead, keep both keywords and specific words in mind, but strive for a happy medium. The most important thing is to choose words that are helpful. That way, search engines can identify what your images are about and, in turn, display them better in search results.

    Use Word Clouds

    Word clouds are a great way to choose keywords for images. You can find many free word cloud generators online. The best part about word clouds is that they are essentially a random collection of words. That means they’re not biased towards any particular topics. Word clouds only have one problem: they can’t tell you how related your words are to each other. The best way to ensure that your keywords are related is to simply choose random words and see how many of them fit into your image.

    Avoid Generic Words

    Another important step in naming images for SEO is to avoid using generic words like “products” or “supplies.” Generic words are great for SEO but can be vague and confusing. For instance, “products” could refer to household supplies or business products. While those words are great for getting a website into Google’s index, they’re horrible for humans! If your images are named “products,” the reader won’t know what to expect.

    Avoid Using the Same Words Over and Over

    One of the easiest mistakes to avoid when naming images for SEO is to avoid using the same words over and over. For instance, avoid using words like “products” or “supplies.” While those words can be effective for SEO, they’re terrible if your images are all named “products.” In addition, avoid using the same words on every single one of your images. For instance, don’t have a stock photo of “products” on every single one of your images.

    Emojis and Symbols

    Search engines also love images that include icons and emojis. It can be challenging to find the right image for social media posts, emails, and other pop-ups. That is until you add emojis. Naming images for SEO is much easier when your emojis include images. For instance, “wink,” “smile” and “kiss” are all great emojis that can easily represent the purpose of your images.

    Repurpose Existing Images

    If your images don’t need to be completely new, they can be repurposed images. In addition, if they’re relevant, they can be repurposed images. Repurposing images is a great way to name images for SEO because you can use existing images in new ways. For instance, your company logo image can be used as a company image or background image on your website.

    SEO Image Naming Convention to Follow

    1. Choose an image that is relevant to your blog post or article topic.

    When you are creating your images for SEO success, think about what message you want to send to your readers. Consider the image’s purpose in relation to the content of your post or article.?

    For example, an image of a product might be useful in an article about how to buy that product online safely. Conversely, an image of a person protesting a political issue might be appropriate for an article about the dangers of protests. The important thing is to make sure that the images you choose reflect the message you’re trying to communicate.?

    Choose a filename that includes keywords. For example, if you’re naming an image “thumbs-up.jpg,” make sure to include keywords like “thumbs-up” in the file name and caption. This will help indexers find and rank your photo more quickly online.

    1. Select high-quality images that reflect the content of your post or article.?

    There are a few things to keep in mind when naming your images for SEO success.

    – Make sure the filename includes the post title (ex. blog-post-title.jpg) so search engines can easily identify and index your images.

    – Use alt tags on your images to provide additional information about the image, such as the article title or a caption describing the image (ex. blog-post-title-alt.jpg). This helps Google and other search engines better understand what content is included in the image, aiding in indexing and ranking your content accordingly.

    1. Consider using stock photos or royalty-free images to save time and money.?

    For starters, it can be helpful to use stock photos or royalty-free images when you are trying to create SEO-friendly images. This is because these types of images can be found online for a fraction of the cost of purchasing your own photos. Additionally, using stock photos or royalty-free images can help you save time in the design process. For instance, if you are creating a photo for your website that needs to be styled differently than the other photos on your site, using a stock photo or royalty-free image will allow you to skip designing the photo yourself and instead use an image that is already styled. Finally, using stock photos or royalty-free images can help reduce the costs associated with image hosting and storage.

    1. Add captions that are relevant to the image and help communicate your message.?

    When creating SEO optimized images, it is important to include captions that are relevant to the image and help communicate your message. One way to do this is by using keyword phrases or keywords in the caption itself. Additionally, it can be helpful to include a keyword in the filename or alt text as well. By doing this, you can ensure that your images are easily found by search engines when users perform a search on a relevant topic.

    1. Be sure to include a link to the original source of the image so readers can learn more about it.?

    The first step to optimizing your images for SEO is to choose the right file type for your photo. JPG, PNG, and GIF are all common file types used on the web. Make sure to choose a file size that’s appropriate for your image and website.

    Next, you need to add alt text to your images. Alt-text is a helpful tool that Google uses when indexing your image. Alt text includes information about the image such as its filename and size, the title of the image, or what it represents.

    Finally, make sure you’re using the correct tags in your IMG tags. Tags are important because they help Google find images on websites and index them properly. The most common IMG tags include src=”yourimageurl.jpg”, width=”width of image”, and height=”height of image”.

    1. Make sure all images are hosted on a secure server and indexed by Google and other search engines.

    When creating your SEO images, make sure they are hosted on a secure server and indexed by Google and other search engines. This will help improve your website’s visibility and traffic. Additionally, use keywords in the filename and title of each image to help improve your website’s ranking in search engine results pages (SERPs).

    1. Make sure you have permission to use the copyrighted images you are using.

    When you are creating your SEO optimized images, it is important to make sure you have the appropriate permissions from the copyright holder. If you are using copyrighted images without permission, your website could be fined or even shut down. Always check with the copyright holder before using their images online.

    1. If you are using images that are not your own, make sure you get permission from the copyright holder before using them.

    When it comes to SEO, using images that are not your own can help your website rank higher in search engine results pages (SERPs). If you’re not sure who the copyright holder is for any of the images on your site, it’s best to get permission before using them.

    Before uploading any copyrighted images to your website, you’ll want to make sure you have permission from the copyright holder. This can be a difficult process, so don’t try to do it yourself if you don’t have any experience dealing with intellectual property rights. Instead, enlist the help of a professional who will be able to guide you through the legal process and protect your image rights.

    Conclusion

    The ultimate goal of SEO is to make it easier for search engine bots to find your content. That is, by choosing keywords and making your content as accessible as possible. When it comes to images, you can affect both the number of views your images receive and how high they rank in search results by choosing helpful keywords and descriptive words, combining keywords and descriptive words with helpful context, and repurposing your images.

     

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.