Make sure to add a date to snippet
Most of the time people have several questions on option ‘Date in a snippet preview’ to find in Search appearance of a plugin. When you choose ‘show’, this may add the date in its snippet preview of a plugin as well as not over Google! But, this will help in determining the perfect length of a meta description, this description will be cut short when Google adds publish dates over the articles. Check if Google has done the first!
Create Meta description for auto-generated pages
Now, we will look at a few important guidelines for meta descriptions optimization.
First comes the length and keep it below 320 characters
Mentioned earlier, the meta descriptions need to be below 160 characters. Stay within the range & avoid making the meta descriptions very short or long.
Every page must have the unique meta description Every post or page of your website, which includes the homepage & category pages, must have a unique description.
When you use a good description it summarizes the content
The meta descriptions must be interesting and informative. Include all the relevant information in the meta description and help the users to understand if a particular page is relevant and helpful at what they are searching for.
Never write descriptions, which have got no relation to content on a page.
Avoid any auto-generated descriptions
There are some CMS that generates the description of the automatic page based on what’s written in the first 160 characters of content. It is one bad practice as you might end up with the meta descriptions, which look like this and aren’t user and search engine friendly.
Characteristics of the good meta description
As per the research I have done on the given topic, and my experience, I have written the list. Here are some elements you want to make the good meta description:
Stay up to 155 characters
Right length does not exist; this depends on the message that you wish to convey. You must take sufficient space to get this message across, however, keep this short & snappy at the same time. But, when you check out its search results in Google, you will see snippets of 156 characters.
Unfortunately, we cannot control what Google displays in search results. At times it chooses to show meta description, and at times it gets sentences of the copy. Anyway, the best bet will be keeping this short. In that way, suppose Google decided to show the meta description you have written, it can be shown completely.
Use active voice & make this actionable
Suppose you consider meta description as an invitation to your page, you cannot only write “Mixed metaphor describing the non-existent and implicitly high qualification level.” That will be a dull description, so people will not know what they can get.
“Hello everyone, we have the new product, do you have any interest in it. Check out more!” It overlaps what I have said about active voice, and I emphasized it. The meta description is the sales text. Except, in such a case, the “product” that you want to sell is a page, which is linked. The invitations like Get it now, Learn more, Try free come in handy & we use this too.
Use the focus keyword
Suppose your search keyword matches to the part of the text in a meta description, Google can be inclined to use this & highlight it in your search results. It can make your link to the website more inviting. Sometimes Google highlights the synonyms.
Power of the meta description
Generally, meta descriptions have got an important function on the search engine. This is, they offer a succinct description of the content of the webpage that will be in conjunction with the rest of your metadata in the website’s HTML code. And even though you do not set up yourself, the majority of the content sharing systems can automatically generate the meta description.
However, that is not what you want, as it certainly will not be very good as the one you create. So, before we go further if you are not very sure about what it looks the meta description appears like, check out one that can help to clear up the confusion: As you may see, it is just one short & simple blurb on content that I give to my website’s visitors. Every single page of the website can share and contain metadata, which includes the title, descriptions, and URL.
Suppose they are correctly optimized, they are used to help the Google to rank pages. Whereas this is one element for highlighting with SEO, it is very important to know why the meta description makes the difference. This means knowing how this can affect your search engine optimization or what elements are important for you to consider.
In order, to help you answer the question, you must start by knowing not all the elements of metadata affect SEO.
Google has held that the meta keywords tag does not factor in SERPs.
The tags are generally embedded in an HTML of your website like everything, and sometimes, they factored into SEO.
The meta descriptions are highly important than before for SEO tools. With the rise of the voice searches and the introduction of the rich cards to the Google search results, you must do a little work & optimize your descriptions. Having interesting and good descriptions can improve your CTR and it means higher traffic on your site.