Do you use Gulp to compile your Sass files or build your HTML or JS assets? If yes, then you also […]By Aayush
In a world of constant digital communication, it can be hard to stand out. Now more than ever, people are looking for new ways to connect and share with their friends and family. To do so, they’re turning to digital search as their primary means of discovering information and connecting with a community. This means that, if you want to effectively connect with people, you’ll need to be able to create highly relevant content that answers people’s questions. With this in mind, it’s essential to establish a clear strategy before you begin. In this article, we’ll explore how you can create your people card on Google Search.
What is your people card on Google Search?
Your people card is a special section on Google Search that provides users with a summary of your business, including information about your services and location. When someone types in a term that matches your people card, they’ll see a card that describes your business. People can click on your card to read the full details, which is perfect for promoting your services or selling products.
How to Create Your Google People Card
Before we dive into the specifics of creating your people card, we want to highlight a few key points. Specifically, we recommend keeping these in mind while you create your people card:
– Your people card is the first thing that users will see when they click on your business name in Google Search.
– The people card can be used for both organic and paid searches.
– The people card will publish immediately following your business account creation on Google.
– The people card can be changed at any time.
If you Google yourself, you might see a “People card” appear at the top of the search results. This Google feature allows people to have a quick and easy way to learn more about you. You can control what information appears on your Google people card by creating one yourself.
To create your Google people card, go to the Google Search app and tap on the three lines in the top left corner. Then, select “Personal info” from the menu. Next to where it says “People card,” tap on the pencil icon. Here, you can add information such as your occupation, contact details, and links to your social media profiles. You can also upload a profile photo or video. Once you’re happy with your people card, tap “Done” in the top right corner.
When someone Googles you, they’ll see your people card at the top of the results. This is a great way to control how much information about yourself is out there on the internet.
How to add a People card to your Google account
Starting today, you can add a People card to your Google account. This card shows you the latest updates and news from your friends and family, as well as their latest activities. You’ll also be able to share photos and videos with them directly from the People card.
To add a People card to your account, open Google+, sign in, and click the three lines in the top left corner of the main screen. At the bottom of the new window that opens, click Add People. (If you don’t have Google+ yet, you can create an account at +google.com.)
On the next page, enter your name and email address. You’ll also need to give Google permission to access your contacts and calendar data. Click Next.
On the final page, check the boxes beside “I’m happy for people who share my interests” and “I want to see what people I follow are doing.” Click Done.
Now every time someone shares something with you on Google+, or posts a photo or video from their People card, you’ll get an email notification with the link. You can also see all of the latest updates and news for people you follow on the People card page in your Google+ account.
Create a 1-Sentence Summary
Next, you’ll want to create a 1-sentence summary for your people card. This should be concise and answer the key question that your people card seeks to answer.
Find Your Audience
Similar to how you find the ideal customers to market to in your business, you’ll need to find the right audience to promote to on Google. To do so, you can use Google’s Keyword Planner to see what keywords people are using to search for businesses in your category. You can also use Google’s autocomplete to screengrab terms people are typing into the search bar. From there, you can visualize who you think your audience is.
Use Keywords and Buzzwords
Along with being specific with your content and including keywords and buzzwords in your 1-sentence summary and images and video titles, you’ll also want to include them in your content. This can be done by following the format of one keyword per sentence and including keywords throughout your content.
Add Pictures and Videos
Another way you can be specific with your people card is by including pictures and videos. As we discussed in the last tip, it can be helpful to visualize your content while creating it, which can be especially helpful when you’re creating your people card.
Build a strong foundation
As you begin creating your people card, it’s important to keep in mind the overall strategy. This includes keeping your strategy simple and concise, as well as making sure your content is consistent with the overall strategy. To help you build a strong foundation for your people card, you can use a tool like BuzzSumo or Ahrefs to find the best combinations of keywords, images, and any other content pieces that you’re using in your people card. Once you have your combinations, you can create a basic people card with your most effective combinations.
Make your content super relevant
Finally, it’s important to make your content super relevant. The best way to do so is to use Google’s Keyword Research Tool. Using this tool, you can find content keywords (i.e., related words) that you can use in your content. This will help ensure that your people card is super relevant.
Develop a Clear Strategy
Before creating your people card, you’ll first need to define your strategy. This can be done by brainstorming a list of key questions you want to have your people card to answer. For example, let’s say you own an SEO agency and you want your people card to answer the question: What are the different SEO strategies? To help you get started, you can create a list of keywords you want to use in your people card. Once you have your list, you can use them as the basis for your strategy.
Test and evaluate your strategy
The final step in developing your people card is to test and evaluate your strategy. This can be done in two ways. First, you can use a tool that evaluates the relevancy of your content and gives you feedback on if it’s relevant or not. The second way is to make a quick mock-up of your people card and evaluate your strategy from the perspective of a user.