Google is updating their algorithms everyday to refine the results of the query of a user. Today Serpwizard is going to discuss with you about the Venice update of the Google which if affected many search queries.
What is Google Venice Update?
This update was come to trigger local universal results by relying more on the ranking of the Google main search results as a signal.
Effects of the Venice Update:
After this update many effects was seen in the SERP. It was specifically for the local search results. With this update Google is able of getting location of a visitor with their IP address. Before there was a problem of working hard to get a better local search engine ranking. Before you were need to plan your keyword strategy around the performance of the localized sets of mid to long tail key phrase terms and you need to follow long tail keywords to target your local customers but after this update you are not having any need of doing these all thing work a better local search engine ranking. Following are some benefits of this update.
- When this update was come Google is able to search your location. It means when you search for a query then it shows you local results near to your location whereas you are setting your location or not.
- In the effect if you are operating in multiple territories. It is absolutely essential to understand a local listing. It was very simple to target local market without much more effects.
- It was little good for SEO because you can get high local traffic after a little effort for your local business. Now it was possible to capture more people from the search engine queries who are not visited or seen your website before.
- After this it was not important to do hard work to rank better for a local search engine ranking. You just need to maintain your???contact us??? page of your site with proper address and contact no.
It is enough to optimize your content according to you local keywords naturally. For exp if you are selling a “used car in Toronto??? then you can target you pages keywords with the name Toronto. It is enough to give a better local ranking to your website.