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    Google is updating its algorithms every day to refine the results of the query of a user. Today we are going to discuss with you the Venice update of Google which affected many search queries.

    What is Google Venice Update?

    This update was come to trigger local universal results by relying more on the ranking of the Google main search results as a signal.

    Effects of the Venice Update

    After this update, many effects were seen in the SERP. It was specifically for the local search results. With this update, Google is able of getting the location of a visitor with their IP address. Before there was a problem of working hard to get a better local search engine ranking. Before you needed to plan your keyword strategy around the performance of the localized sets of mid to long-tail key phrase terms and you need to follow long-tail keywords to target your local customers but after this update, you are not having any need of doing these all things work a better local search engine ranking. Following are some benefits of this update.

    • When this update came Google is able to search your location. It means when you search for a query then it shows you local results near to your location whether you are setting your location or not.
    • In the effect, if you are operating in multiple territories. It is absolutely essential to understand a local listing. It was very simple to target the local market without much more effect.
    • It was a little good for SEO because you can get high local traffic after a little effort for your local business. Now it was possible to capture more people from the search engine queries who are not visited or seen your website before.
    • After this, it was not important to do hard work to rank better for a local search engine ranking. You just need to maintain the contact us page of your site with the proper address and contact no.

    It is enough to optimize your content according to your local keywords naturally. For exp, if you are selling a “used car in Toronto” then you can target your page keywords with the name Toronto. It is enough to give a better local ranking to your website.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.