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By AayushGoogle is updating its algorithms every day to refine the results of the query of a user. Today we are going to discuss with you the Venice update of Google which affected many search queries.
This update was come to trigger local universal results by relying more on the ranking of the Google main search results as a signal.
After this update, many effects were seen in the SERP. It was specifically for the local search results. With this update, Google is able of getting the location of a visitor with their IP address. Before there was a problem of working hard to get a better local search engine ranking. Before you needed to plan your keyword strategy around the performance of the localized sets of mid to long-tail key phrase terms and you need to follow long-tail keywords to target your local customers but after this update, you are not having any need of doing these all things work a better local search engine ranking. Following are some benefits of this update.
It is enough to optimize your content according to your local keywords naturally. For exp, if you are selling a “used car in Toronto” then you can target your page keywords with the name Toronto. It is enough to give a better local ranking to your website.
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