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    What are PPC Ad Extensions and Why should you use them in 2022?

    What are PPC Ad Extensions and Why should you use them in 2022?

    Paid search advertising (or PPC) is a digital marketing strategy that uses keywords instead of general phrases to target potential customers and drive them to your website. In order to get users interested in your brand, you need to offer incentives that entice them. With ad extensions, you can do just that. Unlike banner ads and other display ads, ad extensions are seamlessly integrated into Google AdWords, so they’re easy to include with all your other marketing campaigns and they don’t break the user experience like pop-up ads or interstitials often do.

    PPC ad extensions are additional features that you can add to your PPC ads to make them more effective. Google offers a variety of ad extensions, including callouts, sitelinks, and call buttons. Adding ad extensions to your PPC ads can help you achieve a number of goals, including increasing click-through rates (CTRs), improving visibility, and providing more information about your products or services.

    When to Use PPC Ad Extensions

    Like any other type of advertising, PPC ad extensions are most effective when you use them at the right moments. You don’t want to spend all your money on PPC ads and then not have any traffic. Your best bet is to test out different PPC ad types and see what works best for your brand. While you can try out a couple of different things, you shouldn’t put all your eggs in one basket. It’s best to keep PPC ads varied and use different ad types to see which ones are performing the best. You can also try out different ad extensions to see what they have to offer.

    Types of Google Ad Extensions

    Google AdWords enables you to use a variety of ad extensions, including map directions, price comparisons, and more. These are especially helpful for offering customers additional information about your product or service. Some examples include: These extensions are especially helpful for businesses that sell physical products, like cars and furniture, as customers want to know exactly how much the items cost so they can decide if it’s a good deal for them.

    How to Add Google’s Ad Extensions to Your Campaigns

    Once you’ve created a campaign, you can easily enable PPC ad extensions. To start, click the “advanced settings” button on the Ads tab. From here, click the ad extensions tab and then click “add a new extension.” From here, you can click on each category and select the ad extensions that you want to add to your ads. You can also select which keywords to add to the ads. You can also select which extensions you’d like to be the default option. Once you’ve selected all the ad extensions that you’d like to use in your campaign, click “save.”

    Tips for Using Google Ads Ad Extensions

    If you want to maximize the effectiveness of PPC ad extensions, there are a few things you can do.

    Start Small – While Google AdWords gives you the option to create an unlimited number of campaigns, you’ll only be able to use a total of 20 ad extensions in a single campaign. If you’re trying to use every extension possible, you’ll quickly run out of room.

    Keep Track of Click-Through Rates – When you’re creating your ads, Google will give you a number that indicates how many people clicked on your ad and how many of them clicked on your desired page. Keep track of this number and make sure your PPC ads are offering plenty of value, but not so much that they’re too tempting for people to click on.

    Keep Track of Landing Pages – If you’re trying to increase your landing page traffic, you’ll want to make sure that all your ad extensions are directed at the right pages on your site.

    Some of the most popular PPC ad extensions include:

    – Callouts: These are short pieces of text that highlight key features or benefits of your product or service. They can be used to draw attention to special deals or promotions.

    – Sitelinks: These are links to specific pages on your website that can provide more information about your product or service. Sitelinks can be used to direct users to your contact page, pricing page, or the product page.

    – Call buttons: These are buttons that allow users to call your business directly from your Google ad. This is a great way to increase leads and sales.

    Ad extensions for breaking news and events

    If you’re trying to target potential customers who have already shown interest in your brand, PPC ad extensions have a variety of options for you. Now, you’ll have to test these out to see which ones are best for your audience. For example, if you create an ad that’s targeted for people interested in traveling to Hawaii, you may want to add an ad extension that directs people to a page that highlights the best things to do in Hawaii.

    If you’re trying to target those who are interested in the latest breaking news, you can also add extensions that show the news. It’s important to keep these in mind, however: If the news your ad is targeting is old, your ads may appear obsolete.

    Ad extensions for travel and accommodations

    If you’re trying to target potential customers who have shown interest in traveling or booking accommodations, you can also try adding ad extensions that highlight travel discounts or hotel deals.

    Ad extensions for cars and insurance

    Similarly, if you’re trying to target potential customers who have shown interest in buying a car or insurance, you can add ad extensions that highlight these products.

    Final Words

    Google ad extensions are a great way to give your ads more depth, without losing the simplicity of your other campaigns and improve the effectiveness of your PPC ads. It’s best to test these out to see what works best for your business and make sure you’re directing them at the right pages on your site.

    Adding these extensions can help you increase CTRs, improve visibility, and provide more information about your products or services. So why not give them a try?

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.