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    Email marketing is a form of a direct email that includes free newsletters or promotional content sent through email. It may be either business-to-consumer (B2C) or business-to-business (B2B). The subscribers receive emails from the marketers. This promotional content creates awareness for the products, services, and brands among customers. Businesses can communicate their message to existing and potential customers by sending newsletters regarding their brand, products, sales alerts, etc.

    Marketing trends are changing rapidly with time as new forms of promoting businesses keep emerging at regular intervals every day. Email marketing trends for 2022 will witness some major changes which aim to capture a bigger market share than ever before by satisfying customers’ preferences in the best possible manner. Email marketers are expected to review their email marketing strategy in order to stay ahead of the competition.

    It’s no secret that email marketing is one of the most effective digital marketing channels out there. Email allows you to reach a large audience with your message, and it provides a way to track engagement and measure results. With that said, the email landscape is constantly changing, and it can be hard to keep up with the latest trends.

    Email marketing trends for 2022 that might transform your business in the coming days

    1) More People Using Smartphones for Purchasing Electronics

    According to recent research, it is estimated that almost two-thirds of Americans use smartphones while shopping at physical stores. The statistics indicate about 79% of smartphone owners surveyed who bought electronics used their phones during shopping (Source: Accenture). This shows people love sharing their views on social media platforms about any product they purchase or find interesting by taking pictures and posting them online or sending them through text messages to friends and family members. So, companies need to focus on optimizing their sites for mobile devices and other gadgets to capture greater market share by engaging more and more people.

    No longer viewed as an afterthought, a mobile email will be a key focus for marketers in the coming years. Not only will they need to ensure that their emails render properly on smaller screens, but they’ll also need to optimize them for speed and performance. As users continue to move away from desktop computers and spend more time on their phones, it’s essential that brands keep up with these changing trends and adapt accordingly.

    2) More People Using Business Emails on Mobile Devices

    According to a report, approximately three million email accounts are hacked every month because of not updating security vulnerabilities (Source: Gemalto). As the trend is shifting towards using smartphones and tablets as business tools, it would be interesting to see how marketers respond to such changes as far as marketing trends for 2022 are concerned. It is expected that email marketing strategies will move towards encouraging email subscribers to use their business emails on mobile phones rather than personal emails which have been compromised multiple times in the past due to weak passwords or outdated security measures.

    3) Influencer Marketing Will Dominate Email Marketing Strategies

    Email marketing trends for 2022 are expected to witness the rising trend of influencer marketing where social media personalities, bloggers, journalists, and other opinion leaders take part in influencing the decision-making process by customers. This strategy is already used by many marketers as it has helped them create awareness about their products or services among consumers easily through stories that are much more interesting than traditional marketing messages.

    4) Personalization Will Continue to Dominate Email Marketing

    The level of personalization is expected to increase with time which means email marketers will try focusing more on the targeted audience rather than big groups of people who remain mostly uninterested. Businesses can use personalized emails containing information such as the name, interests, and location of each customer to connect with him/her more meaningfully. Using automated email personalization tools, marketers can enhance the email marketing experience by sending personalized content to each customer within a fraction of seconds.

    Personalization has been a key trend in email marketing for a few years now, and it’s only going to become more important in the coming years. As consumers become more savvy and demanding, businesses will need to find new ways to engage their audience and create individualized experiences. This could include using data to tailor subject lines, incorporating dynamic content, or leveraging predictive analytics to provide more personalized recommendations.

    5) More People Will Subscribe to Business Emails on their Mobile Devices

    With more and more people shifting towards mobile devices as compared to PCs, it is predicted that email marketing trends for 2022 will witness a rise in popularity of business emails on mobile phones due to which marketers would try focusing more on creating engaging newsletters containing useful information about their products or services. It is essential for companies to optimize their sites so that they load quickly with no compatibility issues across all platforms including desktops, laptops, tablets, and smartphones. They need to ensure that website visitors are provided with maximum details which can be easily through different web browsers including Chrome, Firefox, Safari, and Opera.

    6) Use of Apps Will Increase for Email Marketing

    Email marketing trends for 2022 suggest that marketers will come up with strategies to make email campaigns more interactive by creating apps that can be easily downloaded on mobile devices. It is expected that interactive tools such as quizzes, polls, and sweepstakes will be used in emails sent to customers which is a good way to gain more retweets and shares on social media platforms. Marketers need to keep checking existing technologies like QR codes, NFC chips, scanners, geolocation tracking, etc. besides implementing techniques including micro-moments (Source: Google). They should also focus on delivering engaging newsletters emphasizing what’s inside rather than outside an email message to engage people with their brand.

    8) Email Marketing Will Continue to Grow Significantly

    Email marketing strategies are expected to continue growing due to their effectiveness in building trust between businesses and consumers, driving sales cycle acceleration, reducing cost per lead for B2B companies, etc. Even though email marketing can be easily replaced with social media marketing methods, it has got its own place because of the specific benefits that it offers which makes it one of the most effective ways of communication among customers. It is predicted that email marketing will remain hot for years to come as businesses have realized significant success through their longstanding email campaigns.

    9) Improved Security Will Boost Email Marketing

    As security continues to be a major concern among people who use devices for work purposes, especially smartphones and tablets, they tend to switch to secure email accounts. Since email is one of the oldest ways of communication, it carries sensitive information regarding companies which means security for email accounts has become even more important. Thus, it can be said that improved security in emails will lead to increased usage among people making email marketing strategies even more effective in the coming years.

    10) Mobile Marketing Will Grow in Importance

    With smartphones gaining popularity across demographics including college students, adults, and senior citizens in the US, marketers are expected to focus on mobile marketing in 2018-2022 when compared with previous years due to which email marketing trends 2022 suggest that the growth rate for mobile advertising was found to be 18 times higher than other digital channels (Source: Google). As smartphone usage keeps increasing at a rapid pace, marketers need to optimize their sites so that they can be easily accessed from any mobile device. Mobile applications will also gain popularity in the coming years due to which marketers must focus on developing branded apps for customers to use across different platforms including iOS, Android, and Windows Phone.

    12) Email Personalization Will Gain More Attention

    Email marketing trends 2022 says that email personalization is an important step toward ensuring value for both businesses and customers. It helps in gaining more user engagement with brands thus achieving growth in customer loyalty and retention. According to a survey conducted by Econsultancy, nearly 83% of online shoppers stated that they were likely to buy more from a retailer who offers personalized recommendations (Source: Custora). Thus, email personalization should be a priority for brands when they are creating email templates and campaigns.

    13) Customer Engagement Will Remain Important

    Not only is it important to target the right customers but also engage them with a relevant message at the right time before they leave a website without making a purchase (Source: Custora). 70% of B2B marketers found that personalized emails drove five times higher engagement rates than non-personalized messages did according to recent research from Ascend2 (Source: Ascend2). Therefore, marketers must focus on improving their email engagement strategies, especially where the open rates are low.

    With so much competition for consumer attention these days, it’s crucial that businesses focus on engagement metrics when it comes to email marketing. In particular, brands should consider factors such as click-through rates, open rates, and conversion rates in order to determine how well their campaigns are resonating with recipients. Additionally, they’ll need to experiment with a variety of tactics – including testing subject lines and A/B testing content – to ensure that their emails are being seen and read by as many people as possible.

    14) Email Marketing Trends for 2018-2022 Will Be Real-Time

    Email marketing trends 2022 say that email audiences will be more real-time as consumer behavior is changing rapidly and marketers need to keep up with those changes in order to remain successful. Real-time information about subscribers can be used by companies for effective email targeting, which means highly personalized messages will go out to different people at different times thus improving customer retention rates. It can also allow brands to make use of ‘now’ moments while sending emails hence increasing the engagement rate among customers.

    15) Open Rates Will Increase Due To Vanity Address Domains

    Open rates are expected to increase in the near future because the number of vanity domains is growing rapidly, which can help email marketers to create better templates for emails. Brands are expected to look beyond the more common .com TLDs and focus on creating templates with vanity domains that are more relevant to their business. Marketing professionals will also need to spend less time thinking of new email addresses as they can now use an email first name domain for different people at their company.

    16) Increased Use of Video Content

    Video content is quickly gaining popularity in a variety of digital marketing channels, including email. Email platforms like Gmail have begun experimenting with native in-email video playback, and this trend is only going to continue into the future. Marketers will need to seize this opportunity by incorporating more engaging video content into their emails, whether through GIFs, short clips, or interactive elements.

    17) More Interactive Email Experiences

    As email platforms continue to evolve, we can expect to see more interactive experiences within our inboxes. This could include anything from gamified content and quizzes to augmented reality and virtual reality elements. Email marketers will need to get creative in order to stand out from the crowd and keep recipients engaged with their messages.

    18) Greater Use of Automation

    With the increasing popularity of marketing automation, it’s likely that we’ll see more businesses using this technology to streamline their email marketing efforts in 2022. Automation can be used for a variety of tasks, including segmenting audiences, sending triggered emails, and more. As automation becomes more sophisticated, marketers will need to take advantage of these capabilities in order to better engage their audiences and increase conversions.

    As email marketing continues to evolve in the coming years, it’s important for brands to stay up-to-date on the latest trends and adapt their strategies accordingly. Whether you’re focusing on personalization, mobile optimization, video content, or any other key areas, it’s essential that you continue to experiment, test new tactics, and measure your success. By doing so, you’ll be well-positioned to capitalize on all the exciting changes that are ahead in 2022 and beyond.

    If you need to know more about Email marketing trends 2022 or want to create an effective email marketing plan for your business, contact us today. Our experts will help you in taking your brand ahead of your competitors in the market.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.