Coordination is the cornerstone of software development efforts. Everyone in the group should be conscious of each other’s actions and have […]By Aayush
Why Churn and Burn SEO Doesn’t Work and What You Should be Doing Instead
The concept of churn and burn SEO has gained a lot of traction in recent months. If you Google for it, you’ll see everything from how-to guides to testimonials from supposedly successful marketers and SEOs. What you won’t see is any actual evidence – or any actual proof – that this strategy will get you any results. So why do so many marketers and SEOs still swear by it? Why is it still being debated more than it is being tried? And why are some people saying that it doesn’t work even though there’s no evidence that supports that claim? Let’s take a look at what churn and burn SEO is, why it’s been so popular recently, and why it’s such a bad idea.
What is churn and burn SEO?
Churn and burn is an effort to get more traffic to your website by first attracting only visitors that are likely to leave. For example, let’s say you own a health and fitness website about healthy eating. You could attract readers by writing an interesting blog post, then using some of the comments to ask readers if they’re interested in learning more about a healthier diet.
If you see a lot of comments asking for advice on healthy eating, you can probably assume readers are looking for more information. You can then take those comments as an opportunity to introduce a new topic by linking to a post about protein shakes.
You can then continue this process for as long as it gets you new readers who are interested in your content. After a while, you’ll have a readership that is mainly interested in the protein shakes you write about. You can then start to phase out your original content and focus on the protein shake niche.
Why So Many People Think Churn and Burn Works
The main reason so many people think churn and burn work is that they haven’t done any research into how SEO works and how websites are ranked. They think that by avoiding certain keywords, phrases, and topics, they can sidestep Google’s algorithm and avoid being penalized for what they’re doing.
But as we’ve covered, Google isn’t interested in keywords. It’s interested in what you have to say and how well you say it. Your website is only as strong as its content, so you can bet that Google is paying close attention to what you’re publishing and how often.
Why It’s a Bad Idea
There are a few reasons why churn and burn SEO is a bad idea:
It takes a long time to produce good results. Google is constantly fine-tuning its algorithm to detect spam and misleading content. It takes time for Google to notice and penalize you for what you’re doing. So if you want to get rid of your competitors, you have to actually create content that is better than what they’re publishing. If you’re just copying and pasting content from other websites, you’re not doing yourself any favors. Your competitors will only keep publishing better content and gaining more followers, while you remain stubbornly in your niche.
What You Should Be Doing Instead
If you want to get rid of your competitors without having to copy and paste their content, there are a few things you can do:
Optimize your website. Your website is your brand, so it’s essential that it’s mobile-friendly and easy to navigate. Make sure your website is optimized for mobile devices so that people can easily click through from their phones to your website and find what they’re looking for.
Focus on creating quality content. Quality content is going to rank better in Google than poor-quality content, so make sure you’re publishing engaging, useful, and insightful articles.