Black Hat SEO Practitioners

The term ‘Black Hat search engine optimization’ refers to the unethical and questionable techniques that some SEO practitioners utilize to quickly boost a site’s page ranking on indexed search engines. While it may be tempting to quickly boost up the page ranking of your site, search engines will eventually catch on and penalize your site and its ranking.

With the recent updates to Google’s ‘Penguin’ and ‘Panda’ search algorithms, here are few Black Hat SEO techniques that you should avoid:

1. Keyword Stuffing– This refers to adding a large amount of specific targeted keywords that the Black Hat SEO practitioner thinks will generate the most searches on search engines. The severity of this can vary, but you can usually tell when it’s done as content within the site does not read naturally.

2. Link Spamming– Link spamming is when a practitioner sends out links to the site to hundreds or thousands of other social sites. The problem with this is usually the site has no relevance to the other sites. This is done with the hope of attracting a disinterested user of the site that has been sent the link.

3. Invisible Text– Invisible text is a very tricky one to see on a page… literally! That’s because the text (usually keywords) is invisible and has been put within the source code of the website by the practitioner as hidden comments. It’s a very sneaky technique indeed.

4. Meta Tags– Meta tag manipulation is often a common technique and was quite popular in the past. While it still occurs, it is happening less because it is frowned upon by both users and search engines. This would often involve changing the Meta tags to popular search terms that were completely unrelated to the content of the site to attract traffic.

These methods aren’t restricted but it’s important to remember that if you utilize these within your site you are taking a big risk. If you are running an online business, trying to raise your brand awareness or making a digital marketing campaign it’s important to ask yourself, “Do I want to use unethical methods to potentially increase the page rank of my site in the short term, but have my site black listed????

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