Author Archives: securelogin

Expired Domains for SEO

To accelerate SEO performance, leveraging an expired domain will be the most efficient way out there. There are many people who buy the expired domains, and all of them do not understand what are the benefits to do such acts and how to search for it. There are many purposes that people buy the expired domains and we will explain incomplete details.

Here we will see there are many benefits and you will have to do some important research before you think of buying an expired domain. As there are some things to consider, now let’s start with some benefits of getting expired domains for your new business.

Reason for buying the Expired Domains for SEO

First of all expired domain appears to be something the owner does not renew. So, for some reason. They might forget renewing it, it could be that payment method or other mode didn’t rightly go through, and it gone out from their business or forgot small details, and don’t care much about that anymore. After this domain reaches its expiration date or does not get renewed within thirty days of time, you can assure to go for the auction after seven days of its period.

The main reasoning for buying any expired domain will be having earlier ranking power or SEO value to be used over different ways.

Why think of Buying Expired Domains?

Here we will look at many different for buying expired domains that can offer competitive benefits over competitors. Are you not quite sure why to consider expired domains ever? Here I am going to show how these domains can boost search engine optimization in a better way.

Targets right traffic

The first benefit to look at when buying an expired domain will be that it allows you to capitalize on your current traffic and it is a very good thing. There are many old sites that have got certain kinds of traffic your business will need. Just like you know about it, online businesses will not succeed if you do not have the right traffic with you. In case you are not able to attract the visitors over your site, then you will not be able to get any revenue later on. So, it is very simple to under in that way. Make sure when buying any new website this allows you to work over a clean slate and without any trouble. However, this won’t be long when website owners come to know about growing huge traffic and it can take them many months to attain that success level.

There are many different things that will attract constant visitors, especially the right ones. These techniques will include making some good content, right keywords optimization, or content posting on other sites and these are some improved ways out there.

It happens that, websites being live for a very long time will carry higher weight compared to the latest ones out there. But, even here quality is one important factor that you need to consider. There is no website owner that wants to put their site and publish top-quality content or uses higher practices just to waste the money.

Set backlink

Let us say you think of purchasing any expired domain already owned by some other person who ranked it quite high, then there are little chances, domain generally has a backlink profile and with its own authority links. The right SEOs marketers exactly know how to find or build the best-quality of links and sometimes it can take very long. It is the hard work of a marketer that starts with the content production and goes towards promotion. But, in between, there are a few leverage strategies to streamline its results. Many people thrive over the internet for building these backlinks since they are worth that. It is confirmed by Google and according to the ranking, backlinks will stay solid indicators for authority.

Purchasing expired domains reduces any workload with link building and continues earlier owner’s efforts. So, it appears simple for beginning from scratch.

Go with Established Rank

If your page rank is higher then will be your page’s position over various search. Google checks the importance of the page based on factors like the quality and number of the backlinks. Once again, working on the PageRank takes a little time. Actually, the study revealed that the top-ranking web pages (belonging to the top 10) are two years old.

Things to Look at When Buying Expired Domains for SEO

Never buy the expired domain because it appears like you have got aa good deal. Not all the expired domains come equal; some can make for the terrible buying decision. Before buying the expired domain, do a little research in it. The following are some top things that you need to look out for. You need to note all these things will be checked with the free tools that you will find through the simple search on Google.

Age of Domain

The primary reason for buying the expired domain is an authority that it has as the established website. You do not want the domain to expire after one year.

Backlinks Quality

One more reason for buying the expired domain is the value that it has because of other websites that are linking to it. You can use the backlink checker and check the quality of the expired domain’s backlinks. For getting the best quality references, the traffic matters. Suppose you are planning to keep this open for the guest content, it becomes more significant. You can see inquiries coming for the guest post in case you have a good number every month.

Final Words

Getting the domain owned by somebody before has huge benefits for SEO. If you are planning to monetize your website, the expired domain’s backlinks, traffic, or other metrics can help you to climb to the top of the search in very less time.

To make sure that the domain you buy gets you the best results, you can proceed with complete caution. No matter whether you use the expired domain as the brand new website, 301 redirect this, or to begin the PBN, using the methods that I outlined.

Http To Https Migration Checklist 2020

Are you very curious to know how you can switch to the HTTPS so that your site is secured, however, wanted to avoid potential risks involved? Just follow the guide to make sure the transition goes very smoothly. The domain migrations, like they’re known, are common practice. With organization, discipline, and technical knowhow (which we will give you!), you may migrate to the new domain. When making your journey seamless for the users, and retaining the hard-earned traffic and SEO.

Are you worried about changing your address and identity online? An impact domain migration will have on the traffic and ability of ranking? The good news is it’s straightforward for doing the migration rightly. The step-by-step migration checklist is made to cover the bases. Each migration causes certain kinds of fluctuation; however, we will explain this process as well as make this transition very smooth. You do not even need to do this all in a go. Even though there’re many steps to this process, they will be broken down in some key stages. We have the stage dedicated to all of them.

How Does HTTPS Keep Your Information Secure?

Let us look at 3 HTTPS layers that will give complete protection:

First comes encrypted information and it is simple to read if you have a secret key, this key helps in decoding the information. If you do not have the right key, then intercepted information stored would be no use. This will give extra protection and seems to be an effective way to pass the information safely.

Second is integrity and this layer looks after the safety of the platform and ensuring any kind of unwanted 3rdparty data is not tampering your information stored and transmitted. If will detect corrupted data immediately.

The third layer is the authenticity that verifies users’ communication rightly and safely over various websites. Information here will not get intercepted. Secure Sockets Layer will help is giving authentication and makes sure your user’s information stays safe.

Definition of Secure Sockets Layer

Secure socket layers or SSL is a data file that is responsible for safe browsing for your users. This layer generally allows private connection, so you need an SSL certificate for display padlock and https in your website address bar.

Getting SSLs protection will add authenticity in your communication and look after “middle” attacks. This is the time when an attacker tricks their user that they’re transmitting information to a website straight when they are sending information to a scammer or “middle man”.

Start Using HTTPS

The HTTPS offers a safe browsing experience for the customers. But, switching to the safe version of the website is much more involved than you may think. Even though it’s worth noting that with more than 200 ranking signs involved in Google’s algorithm, HTTPS is not highly important, but certainly it constitutes one step in the right direction. Moving to the HTTPS is quite smart for SEO purposes. And Google has confirmed that HTTPS is one ranking signal, which states they “work to make your internet safer.” In the future, just expect to see the HTTPS on various websites if they’re collecting private information. But, if you’re still to make a switch, and 50% of the websites have not, we have put together the guide that will help you migrate over HTTPS.The core of the algorithm is the positive user experience, or security is in the user’s best interest.

Have a security certificate

There is not any need of going in complete detail as it differs as per the server setup. If offered service provider it can document it.

Prevent mixed content with updated references

Mixed content happens when its initial few pages are loaded on the safe and secure HTTPS connection. There are some resources like scripts and images that will be loaded on an insecure HTTP system. When it is not resolved, then there will be one big trouble, because, HTTP resources will weaken the entire page’s safety. It will make this vulnerable to hacking. Also, updating internal resources needs to be straightforward and simple. Generally, it has to be done easily with a database query and making use of upgrade and insecure HTTPS requests for the CSP that can cause the browser to get HTTPS version on the page.

CDNs, plugins, and External resources are very important to be rightly tested and configured just to ensure that it functions in the right way.

Suppose there is any other issue that is seen with external references, we will look at three top options to solve: make sure you include various resources from the host, exclude any resources altogether, and host your content on any website straight.

Redirect to external links

SEO marketers actually know how they can keep it at the top list, still it is amazing how many times this gets missed. If there is any failure in updating redirects on its external links then it will cause link by the domain to chain. This is where the redirect jumps from its old structure to the new one before it jumps from HTTP to HTTPS connection and chooses the second redirect in the process. The process is very simple.

First make sure you are having proper backlink data with you. And you must never rely on just one tool; generally, we use a minimum of Ahrefs and other Search data that is available. After that, you can run the referred pages by Screaming Frog & check out page loads or do the following as per the situation.

It is seen that the largest domains get issues with their redirect chains or take away their visibility. But, if you haven’t audited yet then backlinks will ensure that they point over the live page over a single step, and get wins from its activity Let us see how it works:

  • Checking out different before you think of resolving various pages and have to redirect any updated version of the destination web page.
  • Returning over 4XX may be mapped for securing the relevant page and active version on a website.

How to generate an automatic title and meta description for pages or posts

The meta description tag generally comes of 160 character snippets when it is used in HTML to summarize various content. It happens search engines use snippets in their search results and allow visitors about their page is before clicking on it. Let us know how the search engines will use meta descriptions, SEO blogs want to know about meta descriptions or whether to use this or not and reasons to use it for long.

Make sure to add a date to snippet

Most of the time people have several questions on option ‘Date in a snippet preview’ to find in Search appearance of a plugin. When you choose ‘show’, this may add the date in its snippet preview of a plugin as well as not over Google! But, this will help in determining the perfect length of a meta description, this description will be cut short when Google adds publish dates over the articles. Check if Google has done the first!

Create Meta description for auto-generated pages

Now, we will look at a few important guidelines for meta descriptions optimization.

First comes the length and keep it below 320 characters

Mentioned earlier, the meta descriptions need to be below 160 characters. Stay within the range & avoid making the meta descriptions very short or long.

Every page must have the unique meta description Every post or page of your website, which includes the homepage & category pages, must have a unique description.

When you use a good description it summarizes the content

The meta descriptions must be interesting and informative. Include all the relevant information in the meta description and help the users to understand if a particular page is relevant and helpful at what they are searching for.

Never write descriptions, which have got no relation to content on a page.

Avoid any auto-generated descriptions

There are some CMS that generates the description of the automatic page based on what’s written in the first 160 characters of content. It is one bad practice as you might end up with the meta descriptions, which look like this and aren’t user and search engine friendly.

Characteristics of the good meta description

As per the research I have done on the given topic, and my experience, I have written the list. Here are some elements you want to make the good meta description:

Stay up to 155 characters 

Right length does not exist; this depends on the message that you wish to convey. You must take sufficient space to get this message across, however, keep this short & snappy at the same time. But, when you check out its search results in Google, you will see snippets of 156 characters.

Unfortunately, we cannot control what Google displays in search results. At times it chooses to show meta description, and at times it gets sentences of the copy. Anyway, the best bet will be keeping this short. In that way, suppose Google decided to show the meta description you have written, it can be shown completely.

Use active voice & make this actionable 

Suppose you consider meta description as an invitation to your page, you cannot only write “Mixed metaphor describing the non-existent and implicitly high qualification level.” That will be a dull description, so people will not know what they can get.

Include call-to-action

“Hello everyone, we have the new product, do you have any interest in it. Check out more!” It overlaps what I have said about active voice, and I emphasized it. The meta description is the sales text. Except, in such a case, the “product” that you want to sell is a page, which is linked. The invitations like Get it now, Learn more, Try free come in handy & we use this too.

Use the focus keyword

Suppose your search keyword matches to the part of the text in a meta description, Google can be inclined to use this & highlight it in your search results. It can make your link to the website more inviting. Sometimes Google highlights the synonyms.

Power of the meta description

Generally, meta descriptions have got an important function on the search engine. This is, they offer a succinct description of the content of the webpage that will be in conjunction with the rest of your metadata in the website’s HTML code. And even though you do not set up yourself, the majority of the content sharing systems can automatically generate the meta description.

However, that is not what you want, as it certainly will not be very good as the one you create. So, before we go further if you are not very sure about what it looks the meta description appears like, check out one that can help to clear up the confusion: As you may see, it is just one short & simple blurb on content that I give to my website’s visitors. Every single page of the website can share and contain metadata, which includes the title, descriptions, and URL.

Suppose they are correctly optimized, they are used to help the Google to rank pages. Whereas this is one element for highlighting with SEO, it is very important to know why the meta description makes the difference. This means knowing how this can affect your search engine optimization or what elements are important for you to consider.

In order, to help you answer the question, you must start by knowing not all the elements of metadata affect SEO.

Google has held that the meta keywords tag does not factor in SERPs.

The tags are generally embedded in an HTML of your website like everything, and sometimes, they factored into SEO.

Wrap Up 

The meta descriptions are highly important than before for SEO tools. With the rise of the voice searches and the introduction of the rich cards to the Google search results, you must do a little work & optimize your descriptions. Having interesting and good descriptions can improve your CTR and it means higher traffic on your site.

How to create a website silo structure for SEO

When it comes to blogging, everyone knows the process of siloing and organizing the right information on your site together. Often silo structure gets mapped out before launching it on your website. It is about relevant content over your website that is grouped together. Well, this allows you to illustrate it with a simple map.

Reasons for using silo structure in websites

SEO: It’s a top silo structure benefit and using the silo structure of a niche site right from the starting reduces sandbox time and your site undergoes for some months after its inception.

Amazing user experience: Any organized site will allow their visitors on the website to go through easily. And they will find the most relevant content on the site when having a hierarchy. It makes navigational natural and you know that the topical relevancy also plays a very important role for SEO. Thus, mobile reviews by popular health sites will not rank very high than any tech blog. Why?

To have the posts pertaining to the topic linked over each other helps Google in determining its topical website relevancy as well as improves website semantics.

With this silo structure, I am going to discuss it further, and send very high link juice over its desired content or rank easily for the keyword by leveraging or interlinking this content.

Ease backlink building: When it comes to silo structure, you need to build over 80% links to the important web page.

When silo web pages link to other posts or pages, link juice will flow throughout the entire website. The siloed structure will streamline the procedure of its backlink building.

No left-out posts: Suppose the blog post is not linked by blog posts, it is left to index in Google SERPs.

The silo structures will address these issues that are relevant posts in the silo page interlinked, and every post you create is under the relevant web page.

Siloing SEO

“Silos” relate over SEO.

Search engines appear lazy.

These websites with the most unorganized structure make it really difficult to know what the site is all about. This may impact the crawl budget or ranks. When it comes to “siloing”, website (content groupings or link structures) it improves over how bots can interact with the website.

So, there are two important ways to silo your website:

  • Link silo –Leveraging internal links over various content.
  • Organizational silo – Best way to organize your website’s content.

Let us unpack both of them in detail.

Organizational silos

By moving content in jars separated by the classification, you can create clear relevancy with the search engines. With the organized silos, you will have the content about many topics & still rank for all of them. The organizational silos make use of both content topics & physical URL structures for creating the pockets of relevancy over your website.

Link silos

The links are what the search engine spiders utilize to crawl from a page to another. So, generating links to the website is one best way you can add authority, trust, as well as ranking power with the search engines (link building and link earning). Linking content with the website is one powerful ranking tactic, which has many benefits:

  • Helps distribute link juice from the inbound links over more pages
  • Lets additional ranking signs through anchor text
  • Helps the search spiders to crawl pages on the website

Although highly debated, there is not any single right way of linking the content. So, to help you, we have listed some strategies that we use for the clients.

Website Silo Structures Will Improve Your User Experience

The smallest problem on the website will lead to several visitors clicking the back button while they arrive on the website. The important feature that your business site must have is clearly structured content. So, when your customers know what your site is all about at one glance & how you can get information that they need, they will spend a little more time onto your website. Using the silo structure on the website makes ease-of-navigation & can improve the user experience.

Create Keyword Relevancy & Context

When you are indexing the website, search engines actually consider the relevance of the keyword in relation to content on a webpage. It takes the context of a website into consideration too. For instance, the blog post about the healthy salad has to come under the category ‘recipes’ for making sense. To go further, the blog post has to fit into the website itself. In such a case, it can be the blog site about health & fitness. It does not make any sense for the blog about the home repairs and includes the post about salad recipe. The keyword relevancy & context has to be in the proper place to increase the odds of being found on the internet.

Using silos for organizing the content helps in creating the posts that are highly relevant to the overall theme & categories too. You can create higher odds of appearing because of the keyword when you make a suitable overarching context.

Simple Interlinking

When you are creating backlinks on your website, it is very important to make sure these backlinks help the users to discover the content over your website. The silo structure can allow you to link between the top categories and posts in the subcategories that will link back to the home page. This interlinking is highly valuable as it helps the search engine spiders to crawl your whole website. When your website is crawled, this improves the chance that the relevant articles & posts will get ranked for the specific search terms.

No Ignored Content

With right interlinking, you will improve your chances a little to none your site content will be overlooked by the search engines. The search engines make use of links to find content within the website.

Conclusion

These are a few important things that you need to know when it comes Silo structure, make sure you keep these things in your mind.

SEO and IP canonicalization in WordPress

Ideally, we have 2 options to access any website, which is through IP address (as in 157.19.0.1) and using the domain name (as in www.xyz.com). Technically if someone tries to access the website through 157.19.0.1 or xyz.com they should land on the same page with the same content. But sometimes this doesn’t happen and then the issue is called IP Canonicalization, which is actually a technical understanding problem of Google.

When the search engine bots interpret your IP address and domain name are pointing to different pages with the same content this IP Canonicalization problem occurs. IP Canonicalization can be exactly defined as selecting the correct website URL if many options exist. For example

  • xyz.com
  • com
  • com/index.php

IP Canonicalization can create hurdles to do optimization on your site. Due to different URL problems sometimes users land on the page which you do not actually want them to land. It is also known as URL canonicalization as there are 2 URLs working for one site.

Disadvantages of IP Canonicalization/URL canonicalization

  • Duplicate content issue
  • Link juice spreads among all these duplicate pages
  • The robots of search engines treat the same version to different URL versions and many more!!

SEO and IP canonicalization in WordPress

IP canonicalization is a real problem for SEO, the main 2 impacts of IP Canonicalization SEO are:

Problems with ranking unique content

When the search engine robot gets confused due to IP canonicalization between the same URL it may rank the one which you don’t want to present before your audience. The real hard work you have done to create unique and good content may not rank.

Harming site’s rank

When your domain name and IP address resolving to different URLs it will lead your website to rank slow. Due to IP canonicalization, your site’s traffic gets distributed between more than one page (some may open the page with xyz.com and some www.xyz.com). Along with the traffic, your link juice and your site authority are also being split.

IP Canonicalization check and how to fix IP Canonicalization

The basic one to check whether your site has an IP canonicalization issue is by checking with Google. Enter your IP address into your browser and check, if it will redirect to your domain name or not. If it will redirect to your domain name then you need to relax, if it doesn’t then you need to think of how to fix the IP canonicalization issue on your website.

Let’s assume you are still in doubt or you don’t know what your IP address is, then how to find the issue? Well, there are several ways for IP Canonicalization check; here are few of them;

a) Using the built-in traceroute function

Use your Windows or MAC and get the URL from your traceroute, You can use the IP address that you got from your traceroute and place that in your tool check for any canonicalization issues.

b) Using tools

There are various tools that are available to check if your website has a canonicalization issue or not. There are many such tools available on Google, you just need to Google it, place the URL of your site and it will determine and place the result if your site does have an IP canonicalization issue or not.

How to solve URL IP Canonicalization or IP canonicalization –

Using Google Domains to fix-

  • Sign in to Google domain by signing in to your Google account
  • Click on your domain name then click on the website icon that is placed in the left navigation panel
  • Click on forward then enter your IP address in the place of website URL and then click forward

You can fix it on the server too with the help of your developer.

How to check if the IP canonicalization issue is solved?

  • There are various ways to check if the canonical issue has got resolved; the basic one is by using your browser. Enter your IP address in your browser and see if it redirects to the domain name that you deem canonical.
  • Using $curl -I http://your-server-ip, use this command in your command prompt (Windows) or terminal in Linux or macOS for checking if you have successfully resolved the issue.
  • You can use tools too for checking the same.

Finding and resolving IP Canonicalization is really important for any website to perform well in the search engine’s result page. This is definitely a concept you need to learn and adapt to make your website perform well in SEO.

SEO Competitor Analysis Checklist

Some say that by spying on your competitors, SEO is one kind of distraction. But, I am highly focused on my own business, so why I must look out for my competitors? This makes a little sense. Simultaneously, the distraction will pay off really big. Checking out your competitors, you will find many opportunities for improving your own SEO strategy. This allows you to check their mistakes, know their stronger points & stay updated in your niche. Let us know what we will learn!

Keyword Analysis

It is required to determine the kind of keywords that your competition targets through the website. This involves taking a close look at a title tag of the competitors’ site pages, which include the Home Page, About Us Page, and Main Product Pages. When it is done for your competitors, you need to organize the spreadsheet to compile the significant keywords, which are used by the competitors. You can enjoin the column for the Search Volume & Competition (number of pages of Google for every term), and taking the help of the tool such as Wordtracker (offers a free trial) or AdWords Keyword Tool. The keywords with very high search volume and lower competition are desirable than one that has low search volume and high competition features. With this connection, you can try to see if you may locate any other keyword that your competitor has ignored in terms of the high search volume since this can help you to determine your competitor’s SEO strength.

Content Analysis

It is needed to determine the kind of content that your competitors post on the websites as for how often they’re updating the content and how they will brand the website by using the content. This can give you the opportunity of improving your content just by implementing some important features that may have slipped out the composition and gain one step over your competitors. You have to visit all your competitors’ sites to compile the references on:

  • Keywords and themes in the main heading
  • Level of branding is incorporated in the content
  • Call to Action within the website
  • Styles of the new content that include Resource Tools, Product pages, Case Studies, Blogs, and more.
  • Internal Linking Structure & Link anchor text

All these references can help you to develop a new content strategy that can prove very effective than your competitors.

SEO Technical Analysis

It comprises some ‘technical’ tests that need to be performed, irrespective of the SEO skill level. Thus, these will be listed to react individually.

  • Perform the site: url.com to check if ever Google has listed any important pages like Main Products, Home initially. Note down if the major website pages are on the top, and minor ones are treated well.
  • Search for every competitor in Search Engines & note down how the websites are listed. See if they’ve used any schema markup data. You can also check if the blogs have any authorship and have videos and images that are indexed.
  • Take a close look at source code and check if they appear optimized and clean.
  • Check whether all the pages are indexed, pick five to ten of your competitors’ main site pages & search for the URL in Google.
  • Check out for the sitemap.xml just by adding or sitemap.xml at the end of the domain name (for example www.name.com/sitemap.xml).
  • Check out for the 404 pages just by adding some letters after the domain. Does the custom 404 pages arrive to redirect the visitors on the website if they enter the wrong URL? Does the page look like the rest of the website?
  • Open some pages on the competitors’ websites and check how long every page takes in loading. Suppose these take a little longer time than yours, then you lead.

All these small technical checkups will help you to determine if your web site is optimized adequately compared to one belonging to the competitors.

Link Analysis

This will help to determine how famous and well-liked your competitor’s websites are among online communities and yours. But, to draw the conclusions, you might need some additional tools such to help you out. But, for the quick backlink analysis, you have to consider the following areas.

The Competitor Website Analysis will indicate that

  • Backlinks number gives you a brief overview of the backlink profile.
  • Unique domains number gives you a better picture of how many websites link to their website
  • Backlink profile growth tells you who is steadily acquiring the new backlinks or which competitors get a significant number of the backlinks at a point of time.
  • Detailed backlink analysis gives you pages on the competitor’s websites that get most backlinks, anchor text used, and percentages of the links with images and no-follow links.

Backlink checking categories

Although your competitors have many categories and types of links to form in the websites, and not all are equal in value. But, the main purpose behind making the mental assessment of the links is determining how powerful or strong is the backlink profile compared to yours. But, here are some of them;

  • Associations & organizations they are the member
  • Forums they’re participating at
  • Blogs they use for guest posting
  • Purchased and spam links to determine their backlinks status.
  • Conferences and events they sponsor

Link acquisition strategy

Just by assessing the link acquisition strategy, your competitors are adopting will give you the right idea on how aggressively the competitors are progressing, so you too will take similar and better steps for increasing your Google rank. Nonetheless, you might take a close look at some strategies that your competitors may adopt to gain the march on you.

  • Using the viral content including videos that have the potential to get linked by websites
  • Including Blog posts that are written by the guest bloggers
  • Ushering in the interviews with the industry leaders and promoted over sundry sites.
  • Organizing Contests that are shared and generate traffic
  • Using free tools and widgets shared over multiple websites

SEO Guide to Google Boolean Search Operators

For anybody that has been doing Search Engine Optimization for a long time, advanced Google search operators—that is, special commands, which make the regular ol’ searches appear laughably basic—are not new. It is simple to remember most of the search operators. They are short commands, which stick in your mind. However, to know knowing how you must use them efficiently is a different story. Most of the SEOs know basics, but some have mastered it.

SEO Guide to Advanced Google Search Operators

In today’s industry, we will safely assume you know your way over Google already. That is why we will begin with advanced operators. The operators help you to navigate some specific websites and narrow down your search in such a way most laymen do not have to do.

Website:

Limit the search to a single site. You may do a general search and check in case your indexed web pages match up to your database.

Use to:

Find any internal duplicate content & other SEO errors.

Find out link opportunities on the specific website. (the industry websites have got covered direct competitors, however not the product, in comparison post)

Source:

Sister operator of the website. It allows you to select the specific source of Google News. (Very useful in case you need to cite some specific news sources while you write down the news pieces.)

Use to:

  • Find tidbits and quotes to spice up the content.
  • Source news pieces for reliable websites.

Intext:

Intext informs Google that you are looking for results where the text comes in the body of a page. (If a text comes in the title, and not body text, it will not get returned. As it functions in the same way as normal Google results, and there are not several advanced uses. We have kept this in our list to contrast this against the next operator “Allintext.”

Allintext:

Generally, the same as intext, however, each word in query needs to be in the body text of the web page. Or, Google doesn’t include this in the results. Essentially the functions as “ ” quotes on the individual words.

Use to:

  • Force the right results for the long-tail keywords.
  • Find accurate quotes.

Intitle:

Intitle informs Google that you just want the results where web pages include the search term in the meta title tag. The operator helps you to know how many pages a search phrase.

Use to:

  • Find backlink opportunities.
  • Check out different levels of the competitiveness of keywords.

Allintitle:

Same like intitle, but makes sure each word in a query is in the title meta tag. Suppose you sold air pods on the eCommerce website you can use the operator to find some other websites having ‘air pods’ in the titles.

It is an easy and quick way of spotting the direct competition.

Use to:

  • Gauge levels of the content dedicated to the long-tail keyword.
  • Find direct competitors.

Inurl:

Just like with Intext and Intitle, Google can return the results where search words get included in URL. This often will drastically decrease the search volume and will be handy to find the potential direct competitors.

Use to:

  • Filter out poor results.
  • Find backlink opportunities.
  • Find any direct competitors.

Allinurl:

All types of the word included in a search query should be in URL to become the result. For the long search phrases, it often returns just some or no search results at all.

Can be used for:

Filter out poor results for popular topics.

Filetype:

Filetype: informs Google to return just results of, you have guessed it, specific kind of file. It’s very useful when searching for the research that is often in the PDF and other document formats, instead of HTML.

Use to:

Find out original research, case studies, and statistics quickly on some topics.

Related:

Related: is one operator that helps in finding web sites that are related to the specified URL. By using this is an illuminating look in how Google categorizes the website and competitors.

For instance, if we look at results for airbnb.com, then it returns normal SEO suspects, but a few peripheral competitors for the attention.

Technical Audits

When it is done rightly, the technical SEO audits are complex and will have more than 200 factors to think of fixing, particularly for the large websites. However, it isn’t only about spitting out the results of the tool and sending it to the client. Anyone will do that. Any SEO experts who are worth their salt can put together the custom strategy client will use to prioritize the SEO tasks as well as get the website from where this is to and where it has to be. That is where the power of the technical SEO audit generally comes in.

 

How to Update Old Blog Posts for SEO

Updating your blog posts will be good for SEO. One important for Google’s algorithm is Freshness when ranking the results, thus updating your old blog posts as well as republishing them will boost your online rankings, driving improved traffic to the old posts. Creating a better user experience will be key when you are using the content to generate more leads. There are some respondents who reported that over 90% of the leads come generally from the “old” content: Lastly, updating your old blog posts will be good as the content creator. Thus, updating your old blog posts will drive some huge benefits: increased rankings, better user experience, as well as improved results with very little effort.

Why is this important for updating your old blog posts for SEO?

Relevance is the important factor that will determine the blog post’s SEO ranks—as well as relevance, is generally determined by the post’s published date, useful content, and if it is updated. Thus, if you have got any older post that done well, you have to ensure that you keep this relevant with the published updates, and the traffic & Page Authority stay very high. The updated post, which was earlier successful on the blog can generally rank much higher in the searches than the new post, as you are building off authority that a successful post has accumulated.

Updates tell Google algorithm your content is the better resource and will increase the blog post’s traffic at 70%, depending on certain things.

The blog has a solid Domain Authority

The Domain Authority is a score that predicts how nicely the page can rank on the search engine web pages. Anything around 40 to 50 will be considered as an average, whereas anything more than 60 is observed as excellent.

Blog channels steady traffic

What counts “steady” will differ between the industry or how much traffic that matters to you. Let us take a reference, an average blog gets 130 page views per day, and 4,000 page views per month. We knew that our blog had hit a steady traffic amount when we have got 400 – 500 views per day from the organic search.

The blog has got evergreen topics

Here evergreen refers to something that has got continuous value as well as does not rely on the timeliness. For instance, “How you can improve SEO” is an evergreen topic, whereas “Last month’s of Google updates” isn’t. Suppose your blog struggles a lot to do three things, you have to focus more on reaching such goals before trying to update or republish the blog posts.

Add any internal links

As you have published the post, probably you have published some other posts, which are related to the topic. Now, you can add some internal links to more recent posts, and suggested reading to an end of the post, or link up old posts in the series. Here your main goal is keeping your visitors on the website, reading many other articles. So, whatever other content the reader will find useful on your website, link them here.

Update multimedia and images

It is a good idea to update multimedia, not only the content. You might have to update any featured post image and comply with the new social media standards, being more consistent with the current branding, or to give this the refresh and stay attractive to the readers. You might choose to add the new multimedia, such as creating infographics and videos based on post info to draw in the new audience.

Review call to action

Is your blog post having any outdated CTA? Perhaps you have removed the comments from the blog, but have got posts ending asking readers for leaving their comment. Or you wish to add the new CTA to reflect the new blogging goals, like building the email list. Ensure that CTA you are using is appropriate as well as fits with the current blogging goals.

Republish your post

When your post gets updated, you may select to change its date as well as republish it, thus your readers can be quite sure to see the updated version. You might have to add the quick note on the top so that you do not confuse the long-time readers who recognize this post. For re-publishing the post, enter the post screen from the dashboard. In a Publish box on a right, click on Edit under the date. You may change this to the current date & hit “Update” for republishing your post to the first page.

Content Dissemination Definition

Content Dissemination

All the people who are working in the SEO field all know that it is a field where you need to be updated every time because we work to maintain the ranking of a website in the SERP and search engines always refine their results with their new and updated algorithms. Today SERP WIZARD is going to discuss a new method of optimizing your website which is known as content dissemination.

What is the content dissemination?

It is a technique to save your time to post your new information about any topic on your multiple blogs without logging in all your blogs and paste the same message over and over again.

Creating Accounts:

First, you need to make an account on the free high PR sites which consider better by Google. Such as Facebook, Twitter, Typepad, Blogger, Digg, Delicious. After creating these accounts you need to create an RSS feed.

STEP 1:

Many people think that RSS does not give any effect on the search engine ranking but it’s not true. After sign up for all the high page rank sites, you need to go for at least one post all sites. After making a post you can generate a feed to Google burner and add your RSS feed to the Google burner. When your RSS feed is generated then you can add your social media account by clicking on the Add twitter account or Add Facebook account. After clicking on these buttons you need to enter your login details.

Posting On Multiple Blogs:

To post on the multiple blogs you need to sign up for ping.fm account. After signing up you need to give you blogging details here. Click on Add network for blogger and then Twitter. When you get an option “Use for??? then select option blogging there. Now your message, update, and link will be posted on the blogs which you are added.

Social Media Automation:

There are many tools that allow you to schedule your post for a fixed time and date in the future. You can sign up for these tools and schedule your posts for a fixed time to post in the future. With these tools, you will not face any problem with posting your messages again and again. You can post all the messages at the same time and same-day or post them in a gap when you want to post them.

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SEO For LMS Websites

LMS websites have quite a few things to take into consideration to get the site indexed by the giant Google, besides getting on the top of Google search ranks on key search terms. The LMS website has to be made with SEO in mind –and ensuring that website is simple to find by the potential customers looking for the related terms over Google.

SEO is the point of contention and controversy, but the truth stays that Google rewards the well-written and well-presented content, which serves its customers. The priority of the LMS website is ensuring that anybody who lands on this gets an answer to their questions that they are asking. There must be a lot of opportunities to convert these views into positive customers that hopefully improve in number when time goes on.

Black-hat SEO does not fit a bill anymore. You need to create the best quality content rather than stuffing phrases and keywords in a hope that Google can shoot you up on the ranks.

LMS Websites Should Stay Ahead Of a Curve – LMS SEO

Google tweaks their algorithms regularly, thus it is on the LMS websites to update and optimize the content consistently to satisfy the people landing onto their web pages and satisfy Google’s spiders that will view your content with critical eye eerily the same to that of a human user.

The LMS websites should hire writers who churn out the timely content worth the reader’s time. And Google algorithmic changes will emphasize more on the quality than quantity, which includes the organic shares on social media as well as time spent by the users on some webpage without bouncing elsewhere.

For the LMS website to be on top of Google indexes for the key phrases, there has to be a consistent and concerted effort to stock or restock the website with the best quality content worth reading and searching for.

Make It Appealing For Your Audience 

Before we embark on making the website look appealing and professional, we should ensure that people will find it on the web. With more than 4 million blog posts being published on the Internet daily, more than 500 million tweets are sent daily and more than 5 billion Google searches are needed to be done to come above the rest as well as capture some online attention. Search Engine Optimization or SEO is required to ensure that you’re findable as the website and found as precisely as possible for people who find you. Thus, somebody searching for the “best microlearning LMS” will find you & not the company selling something unrelated, like Laboratory for Manufacturing Systems and Automation — LMS.

Benefits Offered By Google

Google categorizes all the information in a way that the information will be portrayed rightly to the searcher as well as to ensure that the search queries are rightly matched with perfect answers. It can easily be realized by website programming to ensure that there is proper alignment between how the search engine evaluates the website and how the website designs.

Moreover, there is so much work put in the efficient implementation & equal distribution of the keywords. Thus, the question stays: how can you offer the right answer to the question asked? In an end, it is humans asking all human questions. Also, they are the only ones that you have to cater to. Thus, besides bots & acclimatizing to algorithms, this makes a little sense to benefit or serve your reader whenever you optimize your SEO.

Analyzing LMS Websites Algorithms

Since SEO algorithms change constantly, you should adapt to or try and stay updated with the digital evolutions. Also, there were the black-hat SEO methods that are the thing of past, and where people will stuff websites with right countdown banners, keywords, or visitor counters. And Google changed that thing a long time before since they wanted to not just convey the sense of trust however deliver real trust too. It is their primary selling point. It will be really good to assume that some search engine does that; sell trust. Because of Google’s ambition of becoming the most reliable business, it gradually has managed to become the largest search engine.

Final Thoughts

All Google’s service leans highly on the community-curated aspect with human experience and humanity so that the future customers come to know what they will get. Thus, in short, even LMS websites should go where people are & serve their requirements well to become most viable as the top-ranking contender.

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