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    Co-Citation is a technique used to purify and clarify your business position in search engines. SEO co-citation was a latest topic of discussion at present as well past era where Google launched its anti-spam updates which focuses on spammy links from low-quality networks. In present era, cocitation have moved away from link juice to the links concept. For webmaster gaining to achieve more visibility and rank in search engines of their business then they should look and must follow this approach.

    What Co-Citation explains in terms of SEO ?

    Navigation of Link juices:- Webmaster just keep on making inbound and inbound links for gaining high PR, better position, more authority. But the fact is that outbound links are also important for better navigation of link juice. Link juice must be flow forward as well as backwards.

    Interconnection of two Good (quality) Websites: To gain better SERP of your business in this competitive market is complex work. But if you can find high quality sites that have same niche as your site have and thus interlinking with them will surely bring your business visibility in top of search engines.

    Remember of bad (spammy) networks:-  Going hard and hard for achieving top rankings in search engines sometimes lead user to approach for low quality networks. That’s where the search engines bots captures your shot and slap your online business position down.

    Never evolve in low quality network. Believe in high quality and authorative sites. Because to win this ranking race, High quality links are the key for success.

    This is the advanced and innovative term in co-citation i.e. transitive relationship. Let’s see this in more clear approach,

    Here the transitive approach of mathematical relationship follows. Because Site 1 is linked to both sites 2 and 3. Where site 2 is of high authority which transfers its juice to 3 via Site 1 and benefited Site 3 greatly.

    Understanding and implementing Co-citation for SEO is tiresome and complex work. But if you have managed to understand its mechanism properly an implemented in your business scheme then you will definitely get lot of ranking and visibility advantages.

    Written by Aayush
    Writer, editor, and marketing professional with 10 years of experience, Aayush Singh is a digital nomad. With a focus on engaging digital content and SEO campaigns for SMB, and enterprise clients, he is the content creator & manager at SERP WIZARD.