Search engine optimization (SEO) and conversion rate optimization (CRO) are two practices which can often overlap when businesses look to improve the online performance of their website. Over the past few years there has been a long debate over whether one is more important than the other, or if they can work harmoniously together in order to generate online success. But, it is important to know the meaning of SEO and CRO.
SEO stands for Search Engine Optimization and describes the process of developing a website to make it more appealing to search engines. The goal is to make your website appear as close to the top as possible on a search engine results page (SERP) for certain keywords or phrases whereas CRO, or Conversion Rate Optimization, describes the process of optimizing your website with the aim of converting as many visitors as possible into customers. By performing a series of tests it is possible to determine which layouts, images and content are most effective at this conversion.
So, what kind of role both SEO and CRO play:-
- Both methods are concerned with website visitors. However they differ in that conversion rate optimization is focused on giving the visitor an optimized user experience whereas search engine optimization looks to find specific visitors where they are searching and convince them to visit the website.
- Both methods should be focused on quality traffic. Good SEO will target search terms from visitors who are likely to respond well to your website while good CRO will provide a website experience for visitors who are highly likely to convert based on the optimization changes you’ve ma
- Finally, both methods are a way to make more money online.
Since Internet Marketing trends are constantly evolving, it’s critical you focus on both SEO and CRO. Whatever you do, don’t just drive targeted traffic to your site, drive up conversions as well.