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Define IP canonicalization in SEO and How to Fix and Check it

Now, it is the time when SEO is going to change then you also need to change you techniques and proper on page optimization of your website. From a SEO point of view it is very important to do on page optimization of your website. Today Serpwizard is going to discuss with you about he Canonicalization because it can help you to proper on page of your website.

What is IP CANONICALIZATION?

When a search engine index a page of a website than it try to get information as much as it is possible. It includes IP address also of you connection. IP canonicalization saves your website to less the chances of duplicate content.

What is duplicate Content?

Duplicate content means that you are copying content from any other website and posting it on your website. This thing can get penalize by the search engine. Duplicate content posts many issues for search engine crawlers. Crawlers of the search engine are hard to show duplicate content on the search engine result pages. Crawler can understand which content is unique and which is copied from the other website. Sometimes search engine mistakenly label you website as duplicate content. It can be a problem if do not fix it.

SEO and IP canonicalization

From the SEO point of view IP canonicalization is very important for a website. When you are having a website which has some inner pages also and the content on the other inner page is same with another URL on your website then it can be a problem for your website.

For example when you are typing in your address bar a website name without www than it will redirect you on the same website but the working of the search engine is different. According to the search engine it can count as the error in your website. So you can fix this problem with the help of the help of 301,302,307 redirects.

The main objective of the IP canonicalization is to redirect the WebPages which are labeled as the duplicate content. For example A 301 redirect is a permanent redirect from a URL to another URL. You can compare it as changing the address in the post office. It is same like that process. By using this redirect you will not get penalize by the search engine.

Content Marketing Tactics and Strategies: B2B vs B2C

Content Marketing Tactics: B2B vs B2C

Now, according to the new updates of the Google there is a very important thing to get a better ranking in the search engine result pages is the content marketing. There is two type of content marketing. One is b2b which is known as business to business and the other is b2c which is known as business to consumer. Today Serpwizard is going to discuss with you about the content marketing for business to business and business to consumer.

Everyone can benefit from an effective content marketing strategy but when you are going to write a content than the most important thing for you is that you need to follow some content writing strategies without them you cannot write a good content. Let’s take a look to use content marketing for business to business and consumer to consumer.

Most Effective content marketing strategies

Content marketing is the king for any online business to get a great success in the online business. Everyone know that it can affect any brand value when it comes to establishing trust and pushing brand awareness and interest. Content marketing is such a broad term that encompasses everything from SEO optimized site content to print collateral. We are going to discuss with you things which you need to follow.

  1. Content marketing is just a single tool which can help you more to get success in your online business. It is all very simple for an administrator to go through articles about how different businessman are blogging and right away jump overboard without thinking abut the strategy.  When you are going to start content marketing strategy than it is very important to follow proper strategy than it can be very good for your business.

  2. B2B content marketing is primarily about offering value to the people going through your content. You need to maintain a difference between promoting yourself and providing content about you products and services.

  3. Making use of keyword according to the proper strategies is the best and important way to get a better ranking. It is very important to main a good balance of using you keyword in your content.

When you are doing content marketing for business to consumer than it is important to keep care about the hyperlink in your content. Do not use more than one hyperlink in your content.

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High ROI Content Marketing Strategies for SEO

ROI-content-strategies-SEO

As you all know that SEO is a field which regularly changes according to the new updates of the search engines. Today SEO is going to change regularly just because of the new updates from the search engines. Today Serpwizard is going to discuss with you about the High ROI Content marketing Strategies for SEO.

What is High ROI Content Marketing?

Usually ROI is known as Rate of Investment. According to the SEO, ROI is known as the investment which you are doing to make your brand popular. So, ROI Content marketing is known as the services which you are hiring to get a better ranking in the search engine result pages with the help of the content writing.

How High ROI Content Marketing Writing Helps?

Today more than 80% people are using Google to search their products and services and reason is that because people trust on the results of Google. The big factor of this trust is that Google always show relevant content according to the keyword which you are typing in the search engine to search your query. Google gives instant results according to your query but because of the spamming Google is updating their algorithms regularly and the ranking of the keywords of the website which were coming on the top of the search engine result pages.

Now, according to the new updates of the Google there is the only way to get a better ranking in the search engine result pages and it is content writing. When you are going to write content than if you are not sure about your grammatical and spelling error than it is good to hire a professional content writer who can write content for your campaign. For content writing you need to follow some following strategies.

  • Do not choose you title according to you, choose it according to the thinking of the people. How they think and what they can search in the search engine result pages.

  • At the time of writing content it is very important to use high quality English without any grammatical and spelling mistake.

  • In your content don’t use keywords more than the 2 to 3% using more than 2 to 3% is known as keyword stuffing and it is not good for your site.

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White Hat SEO Firm & Link Building Company

White hat Link Building Company

When you are going to do SEO for any campaign than first things which will come in your mind that will be how to do SEO and which SEO is better Black Hat or White Hat. Today SerpWizard is going to discuss the difference between the Black hat SEO and White hat SEO.

What is White hat SEO?

White hat SEO is a technique to make back links for a website with the help of the white hat techniques. Usually white hat SEO is the best technique to make back links for a website because white hat SEO is the best thing because in this techniques back links are created by the human not by the automated software which is known as the natural link building according to the Google and Google also like these types of links.

What is Black Hat SEO?

Black hat SEO is a technique to create back links with the help of the automated software’s. Usually this technique is not good. Google does not like these types of links and link building techniques. Sometimes black hat SEO is very helpful than the other techniques for SEO Company. You can use Black Hat SEO techniques to beat your competitor. Link building company use this technique to make back links for your competitor and then it can help you to down the rankings of your competitor.

White Hat SEO v/s Black Hat SEO

  1. White hat SEO is known as the natural link building for a website where back links are created by the human using proper guidelines and rules of the Google whereas Black hat SEO is known as unnatural link building and in this techniques links are created by the automated software, not by the Google. Google does not like this type of link building.

  2. White hat SEO is always better than the black hat SEO because Google love the natural link building without using any automated software but sometimes Black hat SEO can help you to beat you competitor and down the ranking of your competitor.

  3. White hat SEO does not get any penalty by the Google whereas with black hat SEO you can be penalize by the Google.

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Google Semantic Search SEO: Tools and Techniques

google semantic search seo

SEO industry changes their working strategy according to the new updates of the search engines. Now Google is regularly updating their algorithm in short time to refine their results and to stop spamming. Today SERPWIZARD is going to discuss with you about the Semantic SEO.

What is Google Semantic SEO?

Semantic search is a search or an action that produces meaningful results. The idea of Semantic SEO is not different although this is not a new term in the concept. It is beginning is becoming more important as Google is updating their algorithms. Semantic search can give chance to the bots to look at your website.

Best of semantic searches and semantic SEO

For those who don’t know about the semantic search, it is completely about the search results which are related to your query, what you want and it is not that it just includes the search results for a specific query. Before it was the links and the anchor text which is with those links and it was knows as to give a clue to Google about the content of the page that which type of content is present on the page but now it gives a chance to bots to look once complete content of your webpage.

Tools which can help you to improve your Semantic SEO

Semantic SEO tools that have been popping up left and right because you are going to need to start writing and creating content with semantic in mind. Serpwizard is going to share some tools which can help you in your Semantic SEO.

  • Ubersuggest:

This is a tool which can help you get idea about the any synonyms or related keyword of your keyword. It is free and easy to use. It is a great tool to get idea about the synonyms of your keyword. You can type you keyword in the box and after that this tool will give you thousands of the suggestions for your related keyword.

  • LSI Keywords:

It helps you to find semantically relevant keywords and phrases. This is also a free tool and can be very helpful for you to get suggestions about the relevant keywords and phrases.

SEO Tips for Mobile Websites

SEO tips for Mobile Websites

As the earlier days technology is growing up than the usage of the Smartphone is going to increase day by day. People use their cell phones for their work on the place or for any search. So when people are using mobiles for their work more than the most important thing is that they your site need to be come on the top of the search engine result pages for the mobile searches also.

How to do SEO for mobile sites?

SEO for the mobile website is known as the SEO for those sites which contains mobile apps or software which help them to give better options for their mobiles. You can use Google Webmaster Tools to understand that which type of content mobile users want on your site and how they wants to browse your site.

SEO V/S Mobile Websites

The best thing is that there is no need to create different pages for the mobile site. Google is very smart and Google abjectly know that which site is having mobile content or the pages are not same or not. Google know that what is the content on your site and what is the use of that content or applications. You can use your same site for the desktop user and mobile users. When you are going to do SEO for the mobile site then if possible it is good to create a different site for the mobile users with the same domain name which is same to the main site. Following are some points to create a different site for the mobile user which can help you more about learning mobile SEO.

  • When you create a different site for the mobile user than there is not limitation from the main site, it means that you can create that site completely different from you main site according to you need.

It is good to choose those keywords for your site which mobile users are using to search their query. When you start SEO for these sites than also target keywords according to the mobile users.

Best Local SEO Services and Company

Best Local SEO Services and Company

Best local SEO Services is a very big question for everyone. We can find many people who are creating this search on the search engines. If you started a new business recently than this is really a very big question for you but do you know that what the benefit of hiring a local SEO Services. Today Serpwizard is going to discuss with you about the process and hiring of Local SEO Services.

What is Local SEO Service?

What is local SEO Services is not a big question and it’s nothing. It’s mean only that these companies are those who are providing SEO Services in your area and nearer to you.

When you are having a website of your online business to improve you sales then first thing for you is to get traffic on your site. Having a website is not enough to get more sales and profit. It you want to get more sales and profit from you online business than most important thing for you is to get traffic on your site and your site should come in top of the search engine result pages for you targeted keywords and key phrases. Without getting your site in the top of the search engine result pages there is no mean of your website and not traffic will come on your site by search engine. To overcome this problem you can hire a Local SEO Company which can help you to get more sales and profit. Now, we are going to tell you about the benefits of hiring a local SEO agency.

  • When you are going to hire a local SEO Company for you campaign than first thing is that they can help you more than the other company because you will contact them with the help of your local contacts. They will work hard for you because of your local contacts.

  • Hiring a local SEO agency is very helpful for you to hire reliable person because you know them from years above.

You can easily give your campaign to those companies because you know about their work from a long time that is why you will not get any problem with them.

Pay Per View (PPV) Network or Sites

pay-per-view
Today internet is going to become a big factor to earn money online by the different methods. In these methods online advertisements are a very big way to earn online. You can earn online by giving online advertisements on the high page rank sites. Now Serpwizard is going to discuss with you that how you can get benefit with online advertisement and earn by the advertisements.

What is PPV?

PPV is basically known as the pay per view. As the name indicates that pay per view is nothing but it is the way to earn money with click on the advertisements. This is going to become more popular method to earn money online over the internet.

PPV Sites

PPV sites are known as those sites where you get money by giving advertisements. Usually these sites are of high page rank where you can give and get ads. Usually these ads provided by the Google Ad services. Google help you to get ads on your site. Google consider those sites very good where more traffic is coming and more users are coming per hour or per day. According to these things Google gives ads on the sites. It you are having a website with high page and more visitors are coming everyday on your site than you can earn online by giving ads of other site on your site.

Working of Pay per View (PPV) Networks

The basic idea of the pay per view networks was first come from the TV ads. TV ads are a very big way to earn money and it is running from many years. When internet was started then PPV was not so much popular that time but when it increased and every people is use internet for their every work then online ads was also become popular. These ads work on click on the pages. If you are giving ads on your site then when a visitor will come on your site and if he clicks on the given ads than on every single click you will get money as decided by you and advertiser. In the online marketing pay per view is the best way to earn money online.

Partial Match Domain (PMD) Google Update

Partial Match Domain

When you are going to create a new website for products or services then the biggest factor is that choosing of your website domain name. So when you choose you domain name then it is good to choose your domain name according to your product. Today Serpwizard is going to discuss with you about the partial domain names and how it is affected by the new updates of the Google.

What is Partial Match Domain (PMD)?

Starting a new website is the biggest factor for any online business today and after starting it is very hard to get a better ranking in the search engine result pages. So, partial domain name is a technique which can help you to get better ranking quickly. Partial domain name is a process of choosing you domain name according to your product and services. Sometimes if you are having a domain and your domain name is different than the product and services which you are providing then it can be very hard for you to get better ranking in the search engine.

So, if you select you domain name according to your product and services then it can be very helpful for you to get a better rank but there is a factor that you need for a brand value before using your domain. For example: when a person is searching for the Nike shoes then nike.com will come on the top of the first page of the search engine because their brand name and product name are same.

Partial Match Domain v/s Google Update:

Before Google was considering those results well which are coming on the top because of the similarity of their products and domain name but now according to new updates of the Google it is going to reduce the strength of the exact match domains to give more relevant result to the users. After the update of the penguin partial domain are going to back from the top of the search engine to the other pages. Google panelize these sites but it’s mean is only that you cannot get benefit with the partial match domain which you are getting before.

Local SEO Best Practices in 2013

When you are going to hire an SEO Company to grow up your business then you need to get all the information about that company which you are going to hire. Today Serpwizard is going to discuss with you that how you can choose you SEO Company who can work hard for you and reliable for your work.

What is Local SEO Services?

Local SEO Services, as the word describing the meaning that the local SEO Services are those which are located in your local area and providing SEO Services in your area.

When you are going to hire SEO Services for you online business and you are hiring services from the outside of your country than it is possible that they can’t be reliable for your work. If you are hiring an SEO Company which is located in your area then it can be good for you because when you hire these companies it means that you know about that company before a long time and about the growth of that company. Following are some points which will help you to know about the benefits of hiring a local SEO Company.

Benefits of Hiring Local SEO Services:

  • The first and the best benefit of hiring a local SEO Company for you campaign is that these companies can be reliable for you work than the other outsider companies.

  • Local SEO Companies know about your local area and demand of that area that is why they work according to the demand of the local public.

  • These companies work for the international for you as well as the international campaign that is why they can use their best practices for your campaign also.

  • Local SEO Company can create content for you in your local language and it can be helpful for your audience and people will like your website more than the site which are in the other language.

  • These companies know about the thinking of the public in your area that is why they can choose some best keywords for your site according to the local people which can get a better rank earlier than the other keywords.

LIVE Keywords Ranking