Now, it is the time when SEO is going to change then you also need to change you techniques and proper on page optimization of your website. From a SEO point of view it is very important to do on page optimization of your website. Today Serpwizard is going to discuss with you about he Canonicalization because it can help you to proper on page of your website.
What is IP CANONICALIZATION?
When a search engine index a page of a website than it try to get information as much as it is possible. It includes IP address also of you connection. IP canonicalization saves your website to less the chances of duplicate content.
What is duplicate Content?
Duplicate content means that you are copying content from any other website and posting it on your website. This thing can get penalize by the search engine. Duplicate content posts many issues for search engine crawlers. Crawlers of the search engine are hard to show duplicate content on the search engine result pages. Crawler can understand which content is unique and which is copied from the other website. Sometimes search engine mistakenly label you website as duplicate content. It can be a problem if do not fix it.
SEO and IP canonicalization
From the SEO point of view IP canonicalization is very important for a website. When you are having a website which has some inner pages also and the content on the other inner page is same with another URL on your website then it can be a problem for your website.
For example when you are typing in your address bar a website name without www than it will redirect you on the same website but the working of the search engine is different. According to the search engine it can count as the error in your website. So you can fix this problem with the help of the help of 301,302,307 redirects.
The main objective of the IP canonicalization is to redirect the WebPages which are labeled as the duplicate content. For example A 301 redirect is a permanent redirect from a URL to another URL. You can compare it as changing the address in the post office. It is same like that process. By using this redirect you will not get penalize by the search engine.