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App Store Optimization (ASO) and its Tools

Mobile marketing is crucial marketing campaign if you are running an online business. For this, you need an optimization of your apps. So we are here, to let you introduce about what is App Store Optimization (ASO). Mobile optimization is becoming important aspect for better app promotion. People used to think that apps are basically a kind of game or basic software to check your emails or for music streaming but they have to diversify their thinking to another level as today’s modern apps contains all kind of features either it is for business, finance, health, social or games purpose. They are complete package to let you do everything with ease.

Let’s find out more on App Store Optimization (ASO)


ASO is something that people are working hard to capitalize on. App store optimization is new kind of SEO through developing Apps and promoting it. App store optimization is directly proportional to mobile optimization.

Apps are easy to develop, customizable, and a tremendous technique to stay ahead of your competitors. The story follows same in this optimization also that creating App is not sufficient to promote your business, main point is that whether it is visible or not.

Tools and Techniques to Optimize your Apps

Optimizing an App is kind of same as you optimize your website. The main thing to focus on app optimization is meta data, keywords, head titles, description, and layout. Some tools for this:-

1) ASO Keyword Volume Estimator


3) Flurry

Points to know which will make your optimization process more responsive

  • Know your Audience and analyze your mobile and desktop traffic graph through Google Analytics.

  • Select best and appropriate keywords by using one of the above tool.

  • and last but not least, Marketing your app through social or organic channels.


Social Engagement Optimization – New Evolving SEO


Its right that in today’s rapid era of Internet, everybody is fighting to get first on search engines. It is both important and crucial that you keep your effective content on your optimized landing page, so that your financial budget keep on rising. But have you listen about the term Social Engagement Optimization. You might have not, actually it is the latest face of SEO which several webmasters are adopting and getting good results from this for their online business promotion.

Lets dig into this Social Engagement Optimization more:-

Actually, present generation emphasize on knowledge rather than information over Internet. Everybody keeps on saying that SEO is dead but actually SEO is still solidly alive and will keep on but what is most important is that SEO keeps on changing according to time. If you are talking of today’s time then Social networks are crowd loving networks. Everybody is familiar and habitual of these types of networks. Actually I am talking about Facebook, Google+, Reddit, Stumbleupon, Tumblr etc. These networks are the most crowded networks and everybody is involved over these.


So, why not to promote your business on these networks instead of building 1000 backlinks for particular keywords. With the traditional SEO i.e. not using any kind of SMO activity, you are allowing yourself to be more worried about traffic. You forgot the other fact that this traditional path of numerous backlinks can drag your mechanism into the well of spam.

But do not worry, Social media engagement can pull you out form this spammy zone and can certainly boosts your online visibility. It is true that quality backlinks create High PR for your webpage which ultimately will increase your business rankings but what about visitors.

Are you just working on bots or do you also want o work on visitors? Then, Talk to your visitors, build a premium online repo of your site and you will amazingly know the power of Social Engagement Optimization. Respond to everyone and stay ahead of spamming.

Always remember Modern SEO = Quality backlinks + Social media networks.

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